This document discusses challenges and opportunities in applying mRNA sequencing (mRNAseq) to non-model organisms. It describes using digital normalization as a way to cope with having a massive amount of lamprey mRNAseq data but an incomplete genomic reference. Digital normalization enables assembly and analysis that would otherwise not be possible. The document also discusses applying digital normalization to ascidian mRNAseq data, where it results in substantial time savings and comparable transcriptomes to those assembled without normalization. Finally, it discusses next steps for lamprey transcriptome analysis including enabling various evolutionary and biological studies.