Evaluation question 4&5 Media studies

1. Evaluation – Question 4 & 5
Who would be the audience for your media
product?
&
How did you attract/ address your audience

2. Target audience
My target audience for my magazine is 16-25 year olds, both male and female although I have tried to make it
more for a female audience. My target audience also listens to indie pop music and will have an interest in indie
fashion and lifestyle. I have done this by having a young strong female model which will connect with my target
audience and set it out in a unique way which is common for indie magazines, the layout is also simple and easy to
navigate which will work for my target audience. My focus group gave useful feedback suggesting that this is a
good magazine for my target audience and that it includes what they would want from a music magazine.

3. Attracting my target audience
My target audience is both female and male, so I
tried to use colours that would appeal to both
genders and not just the one by keeping them quite
neutral, although adding purple I tried to keep it
darker and not bright in order to stop the magazine
from being overly feminized. My house style is more
subtle than the conventional house style of red, black
and white. Using a younger model also attracts my
target audience as it means that they can connect
with the model and it will therefore entice the
reader as they can make a personal connection with
the model. (reception theory)
When asking my focus group, the majority of people said
that they did like the colour scheme of the magazine and
also found it easy to navigate throughout the magazine.

4. Attracting my target audience – Front cover
My front cover is uses bold writing and colouring in order to
strike out over other magazines and will attract both genders
as the colours are neutral and the more aggressive facial
expression shows empowerment of the women instead of her
being objectified which should attract women, the model
being so young should also attract my target audience as they
can straight away relate with the model as soon as they see
the front cover.
I used the features and anchoring text in order to entice the
reader as they create hermeneutic questions and therefore
makes the reader want to know more. By using words such as
“Exclusive” this also entices the reader as it suggests that it
is something unique to this article that you wont get
anywhere else. The writing is bold and having “how she broke
free” and the artists name in bold white writing draws
attention to this even more and makes the reader question
wonder what the connection would be, therefore they want
to buy the magazine and read more.

5. Attracting my target audience – Contents page
In order to attract my audience I used bold titles and strong
colours. Adding the album cover where they can go to
download it on iTunes allows the reader to get involved in
the magazine and gives them information, this is also
relevant to my target audience as they are a generation that
is very much revolved around technology. The model being
young and giving direct eye contact draws the reader in and
allows the reader to stay connected with the model.
Having the special features draws the readers eye in straight away
as they fill the whole of the page and are in bold lettering, it allows
the reader to easily see what they are getting in the magazine.
Only having the Special features and not regulars like most
magazines shows the importance of these features and would
assume that the audience are regular buyers and would know the
regulars and would therefore only be interested in the Special
features and cover story .

6. Attracting my target audience – Double page spread
To attract my audience the first thing that
they will be drawn to is the model, by having
her on the left page that will draw the
audience in especially due to the fact she's
making eye contact as this allows the reader
to make the personal connection. The big bold
title draws the attention of the reader as it is
easy to see which would be attractive for a
younger audience, the large artists name is
also big and bold which would attract the
reader. The title and the artists name will
catch the readers eye instantly.
Having the drop cap also draws attention to
the reader. The overall layout of the double
page spread is simple, bold and enticing
which will attract my target audience.