Codes and conentions

1. Codesand Conventions
Front Cover

2. Masthead- Capitals, Bold, Black, Stands
out against background .
Links with Uses and Gratification theory
uses location to target those living in
Cambridge.
Issue, Season and Year. Can be used for collectors
to ensure they have every addition .
Explains what the magazine is based on.
Applies to individuals who like these topics.
Sell Line: Multiple topics written, can attract all
types of audiences. Widens the target audience
when more subjects are spoken about.
Well-known church, individuals may recognise
this church and feel connected with this
photo. This will encourage them to buy as they
will feel familiar with this image.
White background, clean looking, stands out.
Colour theme: Both male and female are wearing
two shades of brown, this may be used to link in
with the colour of the church in the background.
Mulvey’s male gaze- skin showing, sexualised
position.
No direct mode of address , shows that models are
busy with their lives, like most individuals reading
this magazine. Although this goes against usual
conventions .Mode of address: Posh, calm, stylish,
busy lifestyle. This is used so the target
audience can establish themselves with
the models in the photographs, this can
convince and audience whether this is
the right magazine for them.
Semiotics suggest that this magazine is for individuals
with a busy lifestyle, we can tell this by the models not
using eye contact and the easy to read text.
Target audience is likely to be individuals living in Cambridge
who have a busy lifestyle but display an interest in the
subjects listed in the magazine. The product appeals to the
target audience through the use of multiple subjects listed
above, the use of photographs and headings that state what
is included in this issue. Media language is used to be easy to
read, this is appealing for those who don’t have time to read
in-depth magazines, again is aimed at those with busy lives.
Uses non stereotypical gender colour palette and so can be
aimed at both males and females, as seen in the photograph
both models are wearing the same colour. Wearing the same
colour could also relate to both genders being equal.
Long shot

3. Volume: Shows consistency, encourages people to buy
each magazine.
Masthead: Bold, Capitals, Spaced out, Girly
writing- may be aimed at a female audience.
White background stands out, looks
fresh and clean, simple and easy to
read.
Simple, smart fashion, tidy, sophisticated. May
be aimed at high class or individuals with a high
income.
Sell Line: ‘A guide for small gatherings’. Lifestyle
magazine, lots of advertisement for events and
new objects that will positively affect an
individuals life. Again sounds high class or for
those that have time to attend ‘small gatherings’.
Makes the target audience associate themselves
with this magazines, makes them feel as if they
should be reading.
Simple colour, clean looking, mushroom colour,
looks posh/high class.
Tattoo on the model. Show that the magazine
is modern and excepting of all individuals and
different lifestyles.
Simplistic style.
No direct mode of address, may refer to busy
lifestyle.
Mode of Address: No direct mode of address may
have a closed personal life. Busy and sophisticated.
Target audience likely to be women who have an
interest in lifestyle magazines and subjects such as
houses, events and fashion. I believe this magazine is
for women over the age of 25 as no gossip is advertised
and younger women stereotypical have an interest in
gossip. The magazine is easy to read and so attracts
those who quickly look at magazines. No eye contact
may also make the audience feel as if they can hide
behind the book to find who they are, the magazine
gives them a sense of identity.
Medium
close up

4. Direct mode of address, connects with audience,
makes them feel on the same level as the model.
Mulvey’s male gaze, used to attract males to this
magazine as well as females that wish to look like the
model.
Masthead: White, Bold, Capitals
Cant see writing on head, wont use
this colour text.
Sell line, lifestyle magazine, aimed
towards females (purple/pink colour
theme), stereotypical women colours.
Based on fashion, model is wearing fashionable
clothing, in stereotypical female colours.
Date shows constancy, helps buyers keep up to
date on every magazine released. Can encourage
individuals to subscribe to the magazine to have
an instant copy of each magazine in future.
Sell line: encourages readers to read and buy
more magazines so they can benefit from
winning.
Female like font, aimed at female readers,
non caps.
Main image: fashionable, clothing matches
the season.
Uses Genre Theory Daniel Chandler as colour theme is
used to link with a female audience. For example, pinks
and purples link with the female model and the girly
writing suggest that this magazine is based for a female
target audience. Has a fashion/lifestyle genre aimed at
women.
Target audience likely to be young female
adults/teenager interested in fashion and music.
We can tell the audience enjoy music due to the
words ‘festival’, this can grab an individuals and
with free tickets they are likely to be tempted to
buy. Appeals through language, stereotypical
female colours and the use of makeup on the
model, females may want to look like this and so
want to read to find out how she looks this way
and what clothes she wear. This encourages the
audience to dress and act like their role model.
Looks like a gossip magazine and so again is
aimed at young women. Close up

5. Masthead: easy to read, large font
Target audience likely to be middle aged to older men
as they are stereotypically into their food, drink and
days out, masculine colours such as brown and green
also help connect with the audience as the magazine is
appealing for the men buying the magazine. Lots going
on may also appeal to older men as if they are retired
they may not have much to do and so rely on magazines
like this for advertisement for enjoyable days out.
Magazine also contains family related subjects such as
carving a pumpkin and so can encourage the target
audience to spend time with younger children in the
family, such as a grandad helping with Halloween
decorations.
Individuals may enjoy days out and travelling and so be
in the position to find new activities to do with friends
and family and so with events being advertised an
individual is likely to be drawn to this magazine.
Magazine is able to be seen online, this automatically
widens the audience as some individuals may always
read magazines online and so now have the option of
viewing this. Also can encourage individuals to read
more stories online, or even past editions of the
magazine.
Barcodes show the audience that the
magazine is available in shops, includes
price so they are aware of the cost and so
do not feel deceived by a hidden price.
Seasonal and so relates to what's going on in the
world, individuals may feel as if this is personal as
they may enjoy these activities and feel as if the
magazine is aimed at them.
Aimed at individuals who have an interest in
nature and animals. May include images of
these animals and so encourages animal
lovers to view this magazine.
Hegemonic norms, uses environment to attract to
audience.
Close up

6. Fashionable: may
be aimed at classy
women. Jewels
also linked with
expensive and high
class.
‘Luxury magazine’ can infer to individual's that
this is a high class magazine and so if they read
this, they too are high class and luxurious.
The target audience is likely to be high
class females who have an interest in
fashion and days out, they are likely to
have money to afford products
advertised in the magazine.
Magazine appeals through subjects such
as champagne and days out, this is
usually linked with high class individuals
who can afford nights out. The language
again refers to being luxury and high
class, the font used is classy and stands
out against the background. The woman
isn’t sexualised and so is aimed more at
women than men. This does not follow
Mulvey’s males gaze.
Champagne is also related to high class
individuals, this can help attract the audience as
they may be interested in big expensive days
out.
Hegemonic- shows rich people can afford champagne
and nights out.
Medium shot

7. Masthead: non capitals,
man like colours and font.
May be aimed at older
men interested in
wildlife.
Gives
individuals a
sense of
Edited to make colours stand out and
look attractive to audience. Attracts to
individuals who like nature, green and
exploring.
Price listed twice, shows that
individuals are aware of the price
straight away from the larger text but
can also see it by the barcode for
reassurance.
Hegemony: older adults enjoy
visiting gardens.
Includes target audience, gives them
the opportunity to advertise their
own business.
Chance to win, temps people to buy.
Encourages a larger audience.
History of wildlife and nature,
interests older people.
Extreme long
shot

8. Colour theme green white
and black, stands out,
crisps vibrant.
Simple, easy to read. For individuals
interested in sport.
Helpful for
collectables,
encourages
audience to read
other seasons.
Some famous
sports person.
Interests sports
fans.
Target audience-
middle and old ages
men.
Clean clothes, self
respect.
For those with
a busy
lifestyle .
Hegemonic: aimed at
sport lovers.
Medium close up

9. Common Factors
• Vibrant colours that stand out.
• Most magazines don’t use eye contact.
• Simple.
• Clean looking.
• Colour theme two to three colours.

10. Codesand convention
Advert

11. Black, white and red
colour theme.
Website helps widen audience. Attracts
to those who read articles online. Gives
people the option to find out more.
Fancy coffee.
Memorable logo.
Simple, easy
to read.
Attractive.
Subscription available-
increases audience.
Edited image,
shows time and
effort put into
advert.
Given
address,
informative.

12. Magazine name.
Recognisable.
Clean looking, fresh
and attractive. Simple
colour scheme. Looks
easy going and easy
to read.
Looks feminine.
Women tend to take
interest in making
new friends, being
healthy and trying
new things.
Fancy word:
aimed at the high
class.
Aimed at those who
have an interest in
gardening, herbs,
natural healing etc.
Workshops are aimed at
those interested in doing
new things and meeting
new people.

13. Wine may be
aimed at older
adults, who have
time to attend
these events.
Website
available
for future
events.
£25 pound per person. Aimed
more at those who can easily
afford.
Simple
colour
theme. Old fashioned style,
aimed at older adults.

14. Aimed at high
class individuals.
Perfect- makes audience want
the best. Makes it sound like
there isn’t anything better.
Sparkly. Aimed
for women.
Attractive.
Simple colour
theme, looks classy.
Improves relationships/love
life.
Feminine text.
High key
lighting.

15. Colour scheme
does not appeal
to me.
Gold/brown
colour theme.
Title: large text, grabs
attention.
Medium shot
Encourage
s audience
to take
interest in
the topics
discusses.
Further contact
details.
Target audience both male
and female.

16. Feminine text.
Hegemony: based
at mums.
Stereotypically
based at women
who shop for
Christmas presents
for the whole
family.
Choice of multiple shops
means each individual will
likely see a shop they like.
Santa-
attracts
children.
Blue and pink as colour
theme- attracts to both
genders.

17. Codes and Conventions
Contents

18. Colour theme
feminine.
Lots going on but
looks tidy.
High
class
Subjects
that relate to
both
genders.
Available on
multiple media
platforms such as
the internet.
Mise en scene
shows only
female models.
Lifestyle type
magazine.
Article on
education-
aimed at
parents.
Few sections
aimed at
men.

19. Tidy and
clean looking.
Only women
models in mise
en scene. Most
mid shots
used.
Quick page find
with photos.
Quick attraction.
Big
headings-
easy to
read.

20. Photos can guide
audience to
preferred topics.
Aimed at
women
Attractive
Cropped
photos, high
key lighting
Lifestyle magazine
Thin text,
large font
No colour theme
that stands out
Multiple headings
in different colours-
attracts to multiple
audiences.
Feminine style text

21. Masculine style
Blue colour
theme
Introduction to
magazine,
friendly/approachable
Shows previous
magazines.
Encourages
subscriptions
Further details listed below,
helps promote the magazine
Bold
subheadings to
introduce topics
Easy to read. Busy but
organised
Minimal photographs-
aimed at an older
audience

22. Lifestyle topics
Colour palette
neither masculine or
feminine
Neat
layout
Larger font for
headings but
not bold
Varity of photographs-
widens audience as
some individuals may
enjoy photographic
information as well as
textual

23. Wedding based
magazine. Aimed
at engaged
women or women
who are thinking
of marriage
Photographs
with numbers are
used for
individuals to
quickly find
topics they are
interested in,
such as:
dresses, flowers
and venues.

24. Codes and
Conventions
Article

25. Male colour
theme
Expensive
cutlery- aimed at
high class adults
Spacious, tidy
Minimal text,
two columns,
not common,
different,
stands out
This
magazine is
likely to be
based on
food, home
life/lifestyle
Low key lighting around the
pie, high key lighting on the
pie. Show how the pie is the
most important part of the
photograph
Further information
given at the bottom of
the page

26. Stereotypical
three columns
High and low
key lighting
used to
contrast
Introduce
s topic
Features
page
heading
Text is black,
easy to read
against white
background
Introduces
subjects

27. Simple tidy
mise en
scene.
High key
lighting
Minimalistic style
Home
ware
magazine
Glossy
pages-high
class,
expensive.
Encourage
s
minimalisti
c style.
Moder
n
Greenish nature
colour theme.

28. Fashionable,
attractive but not
sexualised.
Modern
design
High
clas
s
Simple
design,
Target
audience-
high class
Glossy pages
shows quality
of magazine.
No direct mode of
address, no personal
connection.

29. Long shot
Reception theory-
audience will take an
interest in the model,
her fashion sense and
lifestyle.
Clear
photography, high
key lighting
Clean looking,
high class,
looks
expensive.
Simple layout
but effective.
Direct
mode of
address
personal
connection.
Pull out quotes attract
audience

30. Mid shot
Common
three
columns.
Trave
l
genre
No direct
mode of
address not
a personal
connection.
Neutral
gendered text.
Target audience
likely to be adults
who can afford
holidays, may be
high class.
Interesting
headings-
appeals to
audience.
Rest of plan cropped
and edited out.
Uses and grats-
reading about
holidays will
encourage individuals
to book a holiday.