- The document discusses the results of a survey conducted about a music magazine design project. - Key findings include that the target audience of 16-19 year olds was reached based on design choices, and that the front cover was effective at attracting attention. - Respondents generally felt the content and layout were clear and consistent with the style of the magazine. Some provided feedback on ways to improve various design elements further.

1. This shows that my
target audience is 16-19
year olds. This also
shows why I chose to use
the photo that I did and
reinforces why I used the
colour scheme I used
throughout my
magazine. My target
audience of 16-19 year
olds also influenced the
style of language I used
throughout my
magazine.

2. My survey results are also very female bias. This shows that more
females are probably likely to buy my magazine than males and also
shows my target audience is slightly more female orientated.

3. The majority of
people who said they
wouldn’t buy my
magazine stated that
this was because
they like to view the
whole magazine or
the music type
portrayed doesn’t
interest them.
36.4% of my survey participants
said that they would buy my
music magazine based on the The result of the ‘other’ option
front cover, showing that the responses were that 2 of my
front cover has been designed to participants say the don’t read
attract my target audience. that much.

4. The main 2 things
which my survey
participants
picked out as
being the
interesting points
of the front cover
were the imagery
and the colour
scheme. These are
the two main
things which are
consistent 8 participants of my survey said they wouldn’t buy
throughout the my magazine based on the front cover.
magazine.

5. Those who previously said
they wouldn’t buy my
magazine, wouldn’t buy it
because it does not cover
the type of music they are
interested in.
11 of my survey
participants said they
would buy my music
magazine.
The ‘other’ text field
of answers explains
why people wouldn’t
buy my magazine,
with the top answer
being it looks aimed
at younger people.

6. This reinforces
that my colour
scheme suits my
target audience
and they are
attracted to this
style of colour
scheme.
One of the text responses I received was that the colour was
neither “to bold or to boring” however 2 other people said
that it “could be more colourful” or that it “could be
brighter”. This shows that it is difficult to reach out to
everyone in your target audience.

7. 21/22 people said that they felt the contents page was easy to follow and had a clear
layout which was the design style I was aiming for when I designed my contents
page.

8. 4 out of 22
people
commented
that they
would change
the colour
scheme of the
contents page.
The majority of people who answered my survey said that they wouldn’t change
anything on the contents page which again shows that it reaches out to my target
audience.

9. This scale shows that overall everyone felt that the contents page fitted in well
with the front cover. The majority of people found it easy, whilst 6 people found
it very easy and 7 found it neither easy or difficult. This shows that I have
managed to maintain a house style throughout my magazine through my use of
imagery, text/font style, colour scheme and by locating the masthead on each
page.

11. Participants of my survey described by contents page alone
as ‘interesting’ and ‘eye-catching’. This again reinforces that
it meets the requirements of what my target audience look
for in a magazine and shows that I was designing it with a
target audience in mind, meaning I had the ability to
concentrate on what they would find “eye-catching” and
“interesting”.

12. I feel that
throughout my
magazine it was
important to keep
a good balance
between the
images and text so
that readers felt
engaged to read
and/or look at the
photos.
To improve on this comment I feel I could have merged
the photo a little more into the background or added a ‘cut
out’ effect background behind the photo. This would have
ensured the photo did not look like it had been ‘blocked
there’.

13. My survey participants stated that the front cover was the most eye-
catching page out of the front cover, contents page and double page spread.
This is good because it is the first thing the readers will see so they will be
attracted to my magazine.

14. The majority of
people stated that
the brush worked
well on the
background to
break up the
colour and make
it more
interesting.
The text comments give me
qualitative data which is very useful
to find out how I could have
improved my magazine designs.
Most people either didn’t notice the
brush or found it subtle which is the
effect I was aiming for.

15. When I originally
set out to design
my music
magazine I stated
that my target
audience would
like spending time
with their friends,
partying and
listening to music.
This data shows
that I have
reached my target
audience when
designing my
magazine.

16. I feel that it is
important to find
out where people
think my
magazine would
be sold. My
target audience
are most likely to
go into
newsagents
rather than book
shops so again
this reinforces
that I have
reached my target
audience.

17. By asking people their opinion on the house style
I was able to see whether or not they felt it
worked with the rest of the magazine. The
majority of people (63.6%) said that they thought
it was good.
One survey participant said it was “OK” and another answered that it could have been more
consistent. To make it more consistent I could have used the background colour from the
contents page on the DPS.

18. The masthead is one of the most important parts of my magazine, with it being
located on every page and featured throughout the magazine. It also needs to be
effective so that people are interested in it and so that it becomes associated with a
‘good’ music magazine.

19. I asked people about the genre of music that the imagery represents
as imagery takes up a large part of my magazine. It is good to see
that people relate the imagery to pop/chart music as this is the kind
of music my magazine covers so shows I am portraying the right
image.

20. When designing my
magazine I didn’t ‘base’
the design work on any
music magazine so it is
interesting to see that it
reminds people of smash
hits and top of the pops. It
is possible that people
related my magazine to
these magazines due to
the genre of music.
Two people also referred
to my magazine as
‘unique’. This could be a
good thing because it
means they will
remember it.

21. People commented that my music magazine would be too
expensive for them too buy priced at £3.99. I chose to price it at
£3.99 because of my previous survey results asking how much
people spend on magazines per month.
I realise now that I should have put a date or month on my magazine so
people knew how often the magazine was published.