This document profiles the intended audience for a magazine product. It identifies the target demographic as ages 17-20+ with a focus on appealing more to females given their greater interest in romance content. The psychographic profile is described as "Balanced" individuals who like to express their feminine side. The product aims to appeal to all social statuses by avoiding offensive material and being inclusive of all races and religions. Content will focus on romance genres through films to engage the target demographic.

1. Research
Kieran Bradley

2. Existing Product
The layout of this
magazine, and the
colours used are very
dark and the general
feel for the magazine
is quite creepy, we
also can tell this
because of the dark
“foggy” yellow colour
at the top.
The main image is of
the characters out of
“Twlight saga”, no one
is looking directly at
the camera, and they
all seem to have quite
blank expressions on
there face and look
serious, they are also
all wearing black
clothes, this makes
them blend in to the
background more and
adds to it
The masthead is very
bold and has been laid
out in all capitals to
stand out to the
audience
The barcode is there for
the consumer to be able
to buy the product, it also
tells the consumer how
This is a buzz word,
putting the word
“Exclusive” on the
front cover makes the
buyer think that they
will find out new
This is a buzz word, this
attracts the buyer to read
the magazine if they see
someone they are
interested in on the front

3. Existing Product
The Masthead is in bold
font, its also very
colourful, this allows it to
stand out to the audience,
there’s also a mixture of
blue, white, black and
red.
The background colours
are very dark and
“gloomy” this fits well with
the main image
The main image is the
leading character out
of the movie “Sweeny
Todd” the actor is
looking face on at the
camera, and is giving a
very serious stare, the
image fits well with the
background because
his face is very pale
and grey like, just as
the background
The date has been put in a
smaller font, this is because it
isn’t very appealing to the
consumer when buying it
Using this type of wording
makes the consumer feel
more involved, as if they
are the first ones to see or
read it, using the “scoop”
makes them feel as if they
know information before
anyone else

4. Existing Product
The masthead is in a
“creamy’ gold colour,
this could indicate
wealth and high status,
everything James bond
is.
The main image is of
the fictional character
James Bond, he is
looking to the corner of
the camera and giving
quite a serious stare,
this is expected
because James bond is
a serious sequel of films
with a lot of action in
The background is
very plain and it
doesn't’t give off a
lot of information, its
quite mysterious,
exactly as the films
are, this will make
the reader want to
buy the magazine to
see what information
is inside.
The date and price displayed
has been put in really small
front because it isn’t interesting
or appealing to the audience,
this magazine is issued
monthly, the price is also
displayed in different currency.
The barcode is so
the consumer can
purchase the
product, it also tells
the consumer the
price of the product.
This is a buzz word,
this attracts and pulls
people in to buy it,
because it’s a limited
edition people will want
to buy it to own a copy.

5. Research Analysis
• What common features do the researched products have?
• The common features that my researched products have are they all have “buzz words” on the
front of the magazines to pull in and attract there audience to buy the product, they are all pretty
similar in the way that they all of the main images on each magazine fits in with the general
background of the magazine, all the magazines mastheads stand out and are all in block capitals,
this is also to attract the audience and pull them in. Also every character in each main image is
giving a very serious facial expression, every magazine is telling you a little about what’s inside,
one magazine tells you about what actors are going to be in it, while another one tells you about
“Exclusive” information they have on an actor, one magazine is different instead of giving you
information on an actor or telling you who’s going to be in the issue, they have made the
magazine a “Limited edition” and one of a kind that only a handful of people will get.
• What aspects of the research will you include within your on
work?
• The aspects that I will include in my work are, I will include a “buzz word” on the front cover to attract
my target group’s attention, I will also put my masthead in block capitals to again attract my target
group’s attention, I will also make sure my main image fits well with my background, I think also I will
take away the idea of making my magazine a “Limited Edition” because I think my target group will be
really attracted to the idea of having something that only a handful of people have, I think it will make
them feel really involved when buying the issue

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
The age range for my
product is 17-20+ as
my product is fit for
anyone of any age
• My product will appeal to my audience because the
films I will include in my magazine, the age range of
people would of seen them or at least know about
them.
Gender
My product is aimed
at more female than
male, this is because
women are more
interested in romance
than men
• My product appeals to more female than male
because romance is a genre that connect more with
females than males because its feminine.
Psychographic
I have put my
audience in to the
“Balanced” group
• My product will appeal to this audience because my
product is aimed at people that like to express there
feminine side, and people that do are more likely to
do things that will benefit man kind
Social Status
My product is aimed
at all social status
because my product
does not offend
anyone
• My product will appeal to all social statuses because
I haven’t included any offensive material that may
offend some people. I haven’t limited a certain race
or religious group from buy my product either.