- Product research provided inspiration and insight but may not always be applicable if similar products cannot be found. Questionnaires yielded simple answers to guide product development but were difficult to distribute and analyze. Interviews generated in-depth qualitative feedback but required finding interviewees and analyzing responses. Overall, the methods provided useful information but also had limitations around applicability, distribution, and analysis.

1. Research
Your Name

2. Existing Product
The image consists of only two colours a yellow to
show the detail of the colour and then the black fills
the blanks but also the entire t-shirt is black. Then
there is bold letters saying I am the hype but the
yellow in the writing looks like its fading in places
which gives it a very unique look and this is also from
a tv series which was parodied on youtube with
funnier dialogue. The yellow was used to make it
stand out from the black, so with this design it will
make it eye catching to passers by and also will make
people who are interested in the series and this
would appeal to the fans and others who like the
look of them.
This design would appeal to my audience because it is a fictional character that my
audience wants to see in my product, also it has no background and it has a different design
to a rotoscope, this design is more of a silhouette but with facial feature. I think the
audience would buy it because it matches what they want to see my produce.

3. Existing Product
This t-shirt will be the style I will try and replicate for my
product but instead of looking a sketch it will be a
rotoscope with dark colours such as the dark sketching
lines then the actual t-shirt will be a white. Also the
batman is front facing but slightly to the right but also
there are silhouettes of bats in the distance but there is
no background which I don’t want to include on my
designs, also there is shading on batman representing
where the light can’t reach and gives it that extra detail.
The sketch is only black and white showing no colour or
anything. There are no fonts included.
This will appeal to my audience because it reaches all the requirements on what
they want to see in my product such as the characters and the no background,
then it has either black or white as a default colour for the shirt also in my opinion
the audience would buy this shirt as it well designed and looks great.

4. Existing Product
The type of image is iron man from the comics
from around the 1990s the image is also center
of the shirt and ironman stands out as it looks
like he is coming out of the square and the font
is bold and is white with a drop shadow which is
red and the detail on iron man makes him look
really metallic and the only difference is that this
design has a background and I plan on not using
a background but the colour of the shirt which is
blue compliments the colours of ironman and
the small details.
This would but at the same time wouldn’t because of the back ground included but
the reasons why it would appeal is because it is a fictional character in the center I
think people would buy as it is rather eye catching.

5. Existing Product
This design is a copy of the first comic with
superman which was produced in 1938 there
are limited colours because of the lack of
coloured ink back then, also it is bright
colours on a dark shirt colour which looks like
a navy blue, it also is a direct copy of the
cover only difference is that they took the
date off it from when it was released. But
only difference to this and what I will produce
is that mine will not have a back ground. The
image is also in the center off the shirt. I think
people would also buy this because they may
like the retro things and they also maybe fans
of superman but my audience may not buy
this because of the design as it is not what
they are looking for.

6. Research Analysis
• What common features do the researched
products have?
– All the products have a fictional character present on
it and it’s always near enough in the centre of the T-
shirt where everyone can see it and all the designs are
all catching too.
• What aspects of the research will you include
within your on work?
– I will include the aspects of the super heroes/fictional
characters within my work, I will also make my designs
eye catching. The actual shirt will be a dark colour
also.

7. Questionnaire Analysis

8. Audience research
• Observation:
27% of my audience were female and 73% of
the audience were male which responded to
my questions.
• What this says about my audience:
This says that the majority are males and
there’s only a small amount of females that
responded to my questionnaire.
• How will your product appeal to this
audience:
I will make sure my product will appeal more
to the male audience but I will make sure it
will appeal to the female audience. I will
include things that both genders like .

9. Audience research
• Observation:
For this question the majority of the
people are aged between 16-19 which was
94% and then there was 6% of the people
that are aged 20+
• What this says about my audience:
This shows that the majority of people are
between 16 and 19 years of age which I
would of based my product around that age
group, if people that are younger then that
they are still allowed to wear the T-shirt.
• How will your product appeal to this
audience:
My product will appeal by making sure that
I think of my target audience whilst
producing my product so that I know it will
appeal to them. Rather than not meeting
my audience which would be a disaster.

10. Audience research
• Observation:
In this question 64% of people said they would
like to just see one person Rotoscoped then
36% would like to see a group of people
Rotoscoped.
• What this says about my audience:
This shows that my audience wants to see one
person Rotoscoped instead of a group, with one
it will have a lot of detail and if it is one single
person it won’t have other characters and won’t
be as detailed
• How will your product appeal to this
audience:
I will make sure my product will only include
one character so it is very detailed and nothing
will obscure it and I will also make sure it looks
very professional so it won’t look like a student
produced it.

11. Audience research
• Observation:
For this question the responses I got were
64% want to the rotoscopes , then 36% of
the people don’t want to see rotoscopes
incorporated into a T-shirt design.
• What this says about my audience:
This shows that my audience wants to see
the work I did beforehand transferred
onto a T-shirt, so I will put on my
rotoscope once I have completed it.
• How will your product appeal to this
audience:
My product will appeal to my audience by
doing the rotoscope first then transferring
it to a template of a T-shirt, then it will be
all done also I will make sure that the T-
shirt will have different colours to choose
from.

12. Audience research
• Observation:
In the response for this question my
audience said that they’d like to see
designs other than rotoscopes and 82%
said yes and the other 18% said no.
• What this says about my audience:
That the audience wants to see designs
other than rotoscopes so I could
possibly do some filters/effects on
images or even implement pixel art into
a design, as other designs are what the
audience would like to see.
• How will your product appeal to
this audience:
I will make sure to think up of some
other designs that won’t take as long as
the rotoscope and something simple
and will stand out which will be my
intention as I want people to see a
unique design to what have already
been produced.

13. Audience research
• Observation:
Most of the people that responded want to see
Batman rotoscoped out of the three heroes I
mentioned, for Batman there were 73% that
choose him then it was 18% wanted to Ant-
man then finally 9% for War Machine.
• What this says about my audience:
This shows that Batman is the most popular
character to the audience out the three that
were mentioned and would rather see a very
iconic hero rotoscoped.
• How will your product appeal to this
audience:
To make sure my product appeals to my
audience I will rotoscope Batman for the T-
shirt design I could also use the other heroes as
other designs that aren’t rotoscopes but will
have a different effect/filter so they are used
also.

14. Audience research
• Observation:
In the observation I have made for this
response I have found that 64% of the
people want to see just the character on
the T-shirt and 36% want to see a
background as well.
• What this says about my audience:
This shows that my audience wants to see
just the character without the background
so they are more interested in the
character that will be the eye catcher and
not the detail of the background which
won’t be the thing that catches the eye of
people buying it
• How will your product appeal to this
audience:
My product will appeal to my audience by
creating the rotoscope without a
background and just the character I would
also make sure that the T-shirt is a solid
colour or might see if a faded colour
would work with the rotoscope.

15. Audience research
• Observation:
This is the observation to see if the audience
would like to see celebrities rotoscoped as
well as fictional characters as well and 45%
of the people said yes and 55% said no to
real people.
• What this says about my audience:
This says that audience prefer to see a
fictional character on a T-shirt more than a
real person, which I know is more suitable
because there is not many shirts I know of
with a real person that isn’t a character in a
film.
• How will your product appeal to this
audience:
My product will appeal to my audience I will
only do fictional characters so it will appeal, I
will make sure all the T-shirts are unique and
different to designs that are designed by
professionals.

16. Interviews

17. Interview 1
Would you like to see the Batman rotoscope front view or on a side?
Explain why?
I think I would like to see it front view so that you can see all the detail in the
rotoscope. I think also this way you can put more in the rotoscope as in my opinion I
think if it was just a side view you wouldn't’t have as much as if it was a front view.
What colours do you want the T-shirt to be? And why?
I think I would like the t-shirt colour to be white because depending on what you
rotoscope I think it would make it stand out more for example the colours within the
rotoscope. I think another colour that I think the t-shirt could be is black but it would
depend on what the rotoscope will be off. So if the rotoscope was quiet light in colour I
think a black t-shirt would make the colour in the rotoscope seem brighter.
Is there any other designs you would like to see and why?
Another thing that I would like to see is you doing pictures where they are pretty much
in two colours by using filters and things on Photoshop. I think something else that you
could rotoscope other then batman is Thor from avengers because I think that would
be a good challenge to do but it may be hard and complicated. I think another thing
that you could maybe rotoscope is red hood.

18. Interview 1
• Observation:
I used these questions to gain more information on how to make my product, for the first question I asked if
they would rather see rotoscope of batman to be a side view or a front facing view and they responded with
front facing because it will allow me to get more detail within my work. For the question I asked what colour
they want the t-shirt to be and they responded with either the t-shirt should be white or black depending what
I rotoscope and for the questions I asked if there is any other designs that they’d like to see and the answered
with is I could do the comic art style of work on photoshop with a character and possibly rotoscope thor and
use my red hood rotoscope
• What this says about my audience:
My audience shows that they would rather see detail and quality of my rotoscopes and other designs instead
of quantity of products produced. And that they would like to have some input on what they want to see within
the designs such as other techniques on photoshop and other fictional characters.
• How will your product appeal to this audience:
I will make sure in my product that I will try and rotoscope thor within my time and use the other technique for
my product, also to make sure my red hood rotoscope on a t-shirt also to use black and white for the default
colours to see the designs on.

19. Interview 2
Would you like to see the Batman rotoscope front view or on a
side? Explain why?
I think that it would be good to see it on a side view as you will
then be able to see more detail.
What colours do you want the T-shirt to be? And why?
black because it’s the original colours
Is there any other designs you would like to see and why?
Yes to see how other colours work and fit in.

20. Interview 2
• Observation:
For the first question I asked which was would you like to see the rotoscope of batman on a front
view or side view and they responded to it by saying they would rather see it on a side view as
they want to see more detail, and then for the second question their answer was what colours
they’d want the t-shirt and they said black as it would match batman but I think it should be
white so that the details on batman stand out more then the final question which was what other
designs would you like to see other than rotoscopes and they responded with yes to see how
other colours work and fit in.
• What this says about my audience:
This says that my audience want to see a different design to my first interview and other colours
but didn’t specify what other designs they want to see so because of that I will choose some
designs and see if they like the other designs which will use different techniques
• How will your product appeal to this audience:
I will make sure my product will appeal to this audience by doing what they want to see in design
wise such as the side view of batman with the black colours and see if there are other colours I
could use but I will choose a different design for them.

21. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
I would
recommend my
product to 14+
I recommended this age because of the shirt designs may
not be able to understand or make a connection with it as
people younger always change what they like which will be
something different every month. So if they are older they
are definitely certain on what they enjoy.
Gender
My product should
appeal to both
genders.
I also thought that some of my designs would be great for
people of both genders as it doesn’t matter as both can be
interested in superheroes and other fictional characters with
the title of hero.
Psychographic
My product would
and should be
more suitable for
emulators
I would make my products suitable for emulators by making
it something that everyone can wear have something
common with other people with the same t-shirt. Then
people can talk about it and share their opinions in their
group.
Social Status
I would make sure
my product is
socially balanced.
To make sure I make my product socially balanced I need to
make sure I make it eye catching for both social statuses so
they will buy it, also I will need to make it very creative and
unique.

22. Research Evaluation

23. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
The product research is a great way to see existing work from professionals which will also give you some inspiration to
work from which is always a great thing to do but put your own spin on it and change it to suit your criteria so it appeals to
your target audience. So with the four products I have looked at I have gained some insight to help me with my product.
Then the weaknesses is that if there were no products that are similar to your own or you couldn’t find any you would
have to use a different design to what you researched or keep looking for the designs but then the research may not help
you with the work for the product.
– Questionnaires
I found that doing the questionnaires were useful with finding simple answers to questions you want answered, such as a
guide line to making a great final product, also the website used to do the questionnaires is a very simple method to
create a questionnaire and have people answer it as a lot of people use this website for jobs and other things.
The weaknesses to this solution of questionnaires is that it can be rather frustrating with finding the right tick box, text box
or multiple choice questions, it can be very problematic to getting it distributed once finished from the website. You have
to get the URL for it and then send it to the tutor sometimes it can be confusing to get results from it once you have
accumulated enough results
– Interviews
It is a great way to find qualitive answers which give a more in depth responses to questions you want to hear which will
make producing the final product or products much more simpler with the more information one or two people have
given you, answers can be very detailed and you will have to comb through it to find the answers which will best help with
the production.
Then the problem with this method is that it can be difficult to find people to do the interviews and answer the questions.
Also some people may not give enough information to help with creating the final product but you will have to find the
useful information within one sentence answers.

24. Research Evaluation
– What sort of a response did you get?
For my survey I got really good responses as I have to is do fictional characters as
rotoscopes and other designs without doing a background, all the responses
went in my favour, so for me that will make my production a lot easier as I can
work on rotoscopes and other designs in class and do all the word and
powerpoint documents at home.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed my survey by sending the link to my questions to my tutor who then
put it on blackboard so that people in the course could answer it, the advantage
of this is that it is controlled and isn’t very difficult to know when someone has
answered it as we had to do it all together. Then the disadvantage is that anyone
could answer it and it would mean a hassle with having unwanted data from
people that don’t know about it and maybe hard for people who speak a
different language to understand.