Here are the key points from your research evaluation: - Product research provided examples to draw inspiration from but also risked being too similar. - Questionnaires received varied responses but many were not useful. Interviews received serious responses. - Responses to the questionnaire were often random and not applicable. Other research methods like interviews and product analysis yielded more relevant information. - The survey was distributed through college email and Blackboard, allowing wide reach but reliance on those channels limited external responses. In summary, while the questionnaire design and distribution had weaknesses, the other research methods like interviews and examining existing products provided valuable insights into what would appeal to the target audience for this game project. A combination of qualitative and quantitative approaches

1. Research
Andrew Downes

2. Existing Product
• It is a poster for Dark Souls
• The studio is Bandai Namco entertainment store which is
based in Tokyo and some places in the US.
• The angle of the poster is directed to the person looking
straight at it so it looks as if it is pointing at you, the effects
of this piece is that it makes you want to engage in jolly
cooperation and the fact that it is loosely based on of
Americas second world war posters.
• There is a lot of light to show off the character in the
middle is a good guy and there is very little dark in the
photo, the composition is mainly in the middle made up by
text and the picture of the warrior.
• The costume is Solaire’ armour from the first dark souls
game there are no props being used except for the armour
• The location is Lordran, the colours used are bright to put
the main guy in good stead with the audience,
• The font is
• It appeals to the audience is by giving a character which
wants you for jolly cooperation , which would lul most
people into a false sense of security.

3. Existing Product
• It is a Skyrim t-shirt made by the fan base for
Bethesda and the at the angle it was taken it is a waist
shot.
• The effects of this is that it makes it look awesome
with the main character in the middle and flames
around him as if he is bringing destruction to things
and then there is the logo in the back ground.
• There is light to show the flames and the logo and
there is darkness surrounding the character making
intrigue, the composition is made by the logo flames
and the main character.
• M
• The costume is the dragonborn armour and the props
would be the shield bow and sword being held by the
Character.
• The colours are mainly light and the there is dark
around the character and there is no writing.
• It makes the audience want to play because pf the
intrigue of the falmes and the character who is almost
like a blank slate.

4. Existing Product
• This is a movie and there was an advergame made by
paramount to promote it and as for the angle it is a
medium shot.
• The effect of this is to promote a movie which already
looks quite comedic and has a slice of survival added
in.
• The lighting is light however the edges are dark and so
could promote the thought that there is danger
everywhere, the composition is mainly made of the
four protagonists and then there is a dark floor , a
yellow background and white text at the top.
• The costumes are made of boy scouts uniform and the
woman wearing a crop top and short shorts, the props
are mainly weapons such as the altered chainsaw, the
crossbow and the shotgun but there are other things
such as badges and harnesses and shin pads.
• Location=? , The colours are mainly earthy colours such
as brown and grey however there is yellow and blue
and a bit of white, the font is

5. Existing Product
This is Hamlet the movie made in 1990 made by
Franco Zeffirelli the angle is a medium shot, the
effect of the piece is to create intrigue and mystery
because they are all wearing black.
The use of lighting is good because they are all
wearing black coating them with mystery and only
sheading light on their faces, the composition is
made up of the faces of the cast a sword and two
actors names in yellow and then there is the name
of the production Hamlet and there is also some
small print.
The costumes are black robes and a head band and
some sort of caps, the props would be the sword in
just off to the right of the frame.
The main colours of this piece are peach/cream and
black there is also yellow in the text, the font is .
This will appeal to the audience because of the
sense of mystery and the knowledge of it being
action and maybe slice of life for the time period it
was set in.

6. Research Analysis
• What common features do the researched
products have?
– They all create a sense of survival and intrigue.
• What aspects of the research will you include
within your on work?
– The survival and action will be part of the game
and maybe a bit of intrigue however I will
probably add to the list by adding adventure to
the list.

7. Questionnaire Analysis

8. Audience research
• Observation: Mainly Male
• What this says about my audience: they’ll prefer to buy
action things I sell.
• How will your product appeal to this audience: action

9. Audience research
• Observation: people are young
• What this says about my audience: people are 17
• How will your product appeal to this audience:
action difficulty and adventure

10. Audience research
• Observation: they gamers
• What this says about my audience: they play a lot of games
• How will your product appeal to this audience: it is a game
hopefully with a lot of action and a bit of exploration.

11. Audience research
• Observation: people play skyrim cuphead and fallout mainly
• What this says about my audience: people play a lot of games.
• How will your product appeal to this audience: it is a game filled
with difficulty.

12. Audience research
• Observation: they want to see a game made with bits and pieces
from dark souls and cuphead.
• What this says about my audience: the audience would like a high
difficulty game.
• How will your product appeal to this audience: there is action and
adventure such as dark souls skyrim and cuphead.

13. Audience research
• Observation: people mainly like there gaming
experiences.
• What this says about my audience: very forgiving
• How will your product appeal to this audience: it is all
about videogames.

14. Audience research
• Observation: they are rich
• What this says about my audience: they are willing to pay large
amounts of money for games
• How will your product appeal to this audience: It shall be released
in small parts so they have to pay full price for all DLC and add-ons.

15. Audience research
• Observation: they like dragons
• What this says about my audience: they like well
designed video games
• How will your product appeal to this audience: it shall
have dragons

16. Audience research
• Observation: most people like to play on PC
• What this says about my audience: th3y ar3 part 0f th3
PC mast3rrac3
• How will your product appeal to this audience: you can
play it on most platforms.

17. Audience research
• Observation: they want logo’s MC’s and backgrounds
• What this says about my audience: They actually want
good products.
• How will your product appeal to this audience: it is for
a video game.

18. Interviews

19. Interview 1
• What Genre of game do you like and why?
– Roleplaying games
• What games have you played recently and why?
– Mass Effect 3 to get recordings for my trailer
– Witcher 2 trying to get to witcher 3
– Xcom 2 it’s a cool TBS Game
– Stelaris It’s a cool RTS Game
• What are your favorite t-shirt designs and why?
– Simple such as Logos in the corner or ones that have pictures and use
all the space
• Would you buy a games DLC if it was short but it contributed to the
story of the overall game and why?
– Yes I did, but its depends on what it is
• Would you buy any merchandise and why?
– Yes If the game was good and I enjoyed it enough v

20. Interview 1
• Observation: this person likes sci-fi games and
would buy merch and DLC
• What this says about my audience: that they
would be partly interested in the product that
I am creating.
• How will your product appeal to this
audience: it is a game .

21. Interview 2
• What Genre of game do you like and why?
 Sci-fi since it has a multitude of oppertunties within the different possible
stories
• What games have you played recently and why?
 League of legends since it’s a fun game to play with friends
• What are your favorite t-shirt designs and why?
 Those with a good picture, character or phrase, since it gives memory to the
game
• Would you buy a games DLC if it was short but it contributed to the story of
the overall game and why?
No, because having to buy DLC to complete the story isn’t something people
would do. A short DLC with a side story to the main game would be more
worth the money
• Would you buy any merchandise and why?
 Yes, since if the game was good you can show it off to other people around
the area

22. Interview 2
• Observation: It was very good and based
usually around one idea.
• What this says about my audience: this person
likes sci-fi games and would buy merch
• How will your product appeal to this
audience: it is a game.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-17 • violence
Gender
male • action
Psychographic
Lonely gamers • Video games
Social Status
student • violence

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Advantage = get to know what is expected for the product
• Advantage = There is some stuff that would be very similar to what I might do so I
could draft bits and pieces from other works.
• Weakness = could be a waste of time if it is not like what you are planning to do.
– Questionnaires
• Advantage = You get a large variety of views
• Disadvantages = no one took it very seriously
• Disadvantages = nothing to useful came from it.
– Interviews
• Advantage = You get a large variety of views
• Disadvantages = everyone took it very seriously
• Disadvantages = nothing to useful came from it.

26. Research Evaluation
– What sort of a response did you get?
The response that I got was pretty bad half of the responses to the questionnaire were
not even useful to me as they were putting in random things such as sex and no and
fantasy and games these were all responses to the same answer which was what do
you look for in fantasy games. However the other research was good because it was
conducted either by myself or by others who knew what they were answering on, and
all the useful stuff was indicating that my idea was a good one.
– How did you distribute your survey? Give an advantage and a disadvantage
• We created it in survey monkey and at first I sent
it to people through the college e-mail and it was
also put on blackboard by Chantelle.