This document proposes an advertising campaign for a Canon EOS 5D Digital SLR Camera targeted towards young amateur photographers and students. The ad will target individuals looking to pursue careers in media industries using persuasive techniques like repetition of the camera brand and slogan "Capture the Moments". Visuals will include images of the camera and people capturing special moments in a Polaroid-style to appeal to aspirations of creativity and confidence.
This deck, intended for marketing and media professionals, explores opportunities to refine your cross-channel media mix. Eric Anderson, VP of Emerging Media at Whtie Horse covers channel trade-offs and introduces some theories for evaluating the effectiveness of individual channels and cumulative campaign results.
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
July 27, 2014, Jose Matias del Pino, CEO and co-founder of Ondago, gave a presentation to BSA 3rd semester teams about customer acquisition and choosing the right channels based on your business.
This is proof of evidence that I have informed some ideas of my project and done some research with the target audience such as the Fonts and persuasive and emotive techniques etc.
This is a keynote given at a Photographer's event. It explains the shift that has come in the advertising, branding and social media campaign methods of brands and the kind of imagery they are using. It also explains how local photography talent can be harnessed by brands to cut costs and control regional flavor for their campaigns. And to conclude, just touching upon how photographers can reach brands using personal branding.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
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Biological screening of herbal drugs: Introduction and Need for
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. Product
I’m going to be advertising a
Canon EOS 5D Digital SLR
Camera.
I’ve chosen to advertise a
Canon SLR because I think
many young adults aspire to
have their own business and
most of them try to work in
the media industry.
3. Ideologies
• High quality
camera
• Professional
• Expensive
• Photographers
• Fashion Shoots
• Model Shoots
• Paparazzi
• Amateur
Photographers
4. Target Audience
• Social Ranking Class:
- C1: Junior Managers or supervisors in industry
or public services.
- B: Middle Managers in industry or the
profession like law or medicine.
- A: High ranking managers in industry or the
profession like law or medicine.
• Lifestyle Category
- Innovators - People who want to make their
mark on the world.
• Gender : Males and Females
5. Primary Target Audience
• Young Amateur Photographers
• Students that are studying Media and are
interested in editing photos, taking photos and
making films.
• With the camera, it gives the younger
generatation an idea on what it’ll be like to use a
high professional and affordable camera.
• Sites like YouTube help promote these young
adults, they create music, films and etc. The
camera will help them with their careers and give
them an idea on what it would be having media
as a profession.
• Youths uses tumblr which is a blog site based on
pictures and many young adults will use the
camera for their own social life.
6. Secondary Target Audience
• Families that like to take
pictures when they are on
holidays or family outings.
• Art schools to buy for
students to use when they
do photography/art work.
• Adults that like high
quality pictures, and like a
high quality and
professional camera.
7. Maslow’s Hierarchy of Needs
The needs I’ll be targeting for
the audience is :
• Self-Actualization
(creativity, spontaneity)
• Esteem
(achievement, confidence)
8. Persuasive Techniques
• Repetition - Slogans, images and
brand names can be repeated
and add creditability to a
campaign.
• Warm & Fuzzy – Use
sentimental images to sell
products. ( Pictures of Family)
• Anchorage – When an advert
uses a caption to fix the
meaning of an image.
• Beautiful People – Using good
looking models as if telling us
we will look like them if we use
the product!
• I could also use a celebrity to
advertise the product.
9. Design
• Colour: Bright but simple colours to catch
the attention of the younger generation.
• Slogan: Capture the Moments
• Plain, Simple and Short.
• Image of the Camera
• Images of people at different moments
that is special. Put all the images of the
moments in a Polaroid background for
e.g. image to the left.
