Amber Bush outlines initial ideas for advertising topics such as fashion, makeup, perfume, and food. After research, she decides to create a makeup advert. She likes fast editing, graphics with movement and color, and bright lights in ads. She will use Photoshop to recreate these elements and show models applying and wearing makeup. Her target audience will be teenagers and young women aged 16-24, as the fast pace and bright graphics will attract this age group, and the young models represented will appeal to customers.

1. INITIAL IDEAS
By Amber Bush

2. TOPICS
Initial ideas of the topics I may advertise
• Fashion
• Make-Up
• Perfume
• Jewellery
• Holidays
• Food

3. THOUGHTS
After research into these different adverts, I want to create a make-up advert.
Elements I like
• The fast cut montage editing
• Graphics – movement, shapes, large, small, colourful
• Bright lights, colours and shadows
I will be able to recreate these using software such as Photoshop, these
elements defines the advert and creates a modern clean feel. I will be able to
use a range of models wearing the make up, the make-up being applied and the
make-up itself.

4. TARGET AUDIENCE
In terms of the target audience, make-up is targeted at women usually thorugh
advertisements.
Depending on the brand and type of make-up I am advertising, will alter the age
of my audience. Based on the adverts I have seen and have taken inspiration
from i will target towards teenagers and young women 16-24 year-olds.
This is because the fast pace and big bright graphics will attract this age group,
also the models that are shown are young which represent the customers of the
product and of which the audience will want to look like.

5. SCREEN SHOTS OF AN ADVERT