Hollie Ferguson and Sarah Humphrey plan to produce two 30-second advertisements - one for a men's fragrance and one for a women's fragrance. They have decided on a sexy, fast-paced theme for both ads. They will also create a 20-second TV sponsorship sequence and a radio ad featuring dialogue to appeal to both genders. They have researched advertising techniques and plan to use upbeat music, fast editing, exotic locations, and intimate shots of attractive models to promote a glamorous lifestyle and sell the fragrances.

1. Hollie Ferguson &
Sarah Humphrey

2. Main Ideas
 Together we have decided to produce two 30 second advertisements.
We brainstormed ideas and came up with many ideas for a new
product such as perfume, lipgloss , phone networks, shoes, condoms,
food , medicine.
After brainstorming ideas, we began to research perfume and shoes
 Main: 2 adverts. We have decided to advertise a new fragrance. One
advert will be for him, the other for her. The adverts will have the same
based theme of being quite sexy and fast paced.
 Our Tv sponsorship sequence will be for a programme of a female
audience and be quite intimate with both characters from the advert
being shot.
 The radio advertisement will have a lot of dialogue which we have
wrote a script for, in which we will have both male and female having
some part in talking so it appeals to both genders.

3. Genre Mood Board.

4. Genre Mood Board.
 These images have inspired us to use for both our 30 second adverts and mini task of the
Tv sponsorship sequence. The individual male has a nice body which will appeal to men
as they inspire to be like that and also to females who inspire to have a partner like this! It
may be quite hard to find a perfect male for our advert, although we have some people in
mind we would like to use.
 The women have long hair, beautiful bodies an innocent face to give the idea of pure
beauty. She should have a natural look about her and freshness to the advert. These are
the characters we would like to have in our advert.
 The images of the male and female together are quite intimate which we want for our Tv
sponsorship sequence (in which we thought we could sponser America’s Next Top Model
Etc) but also gave the idea in which the male could have a quick shot in the female advert
and vice versa so the audience will associate the adverts with the people in it.
 The diesel images are placed in extreme locations which we really like the idea for our Tv
sponsorship sequence , although may be quite hard to find a location to shoot this,
unless we would be able to edit in on the mac in some way.

5. Researching Adverts
 To begin our research we went onto www.visit4info.com this is a website listing adverts shown in the last few years;
however this was unsuccessful as the clips didn't play therefore we continued our research via youtube .
 > The Clarks Shoe Advert (see next slide)
To begin this advert we see a mid shot of the target audience, in this case middle aged
women. This is effective because it immediately initiates to the audience who this advert
is for. The shot then quickly pans down to her feet to show her foot wear, again getting
straight to the point of the advert, which is shoes. Getting straight to the point of the
advertisement, automatically grabs the audience’s attention, which is achieving the
criteria that has been set out to sell the product.
Modern day non diagetic music is used to set the scene and creates a feminine
atmosphere. The use of modern day music appeals to the target audience, therefore
drawing their attention to the advert. As the advert continues the shots and editing
become faster and shorter, in which the music mirrors. Most of the shots don’t show the
shoes themselves, but help to portray a glamorous lifestyle and image, which leads the
audience to believe this is the image this product will give you. This is a very good
promotion point as you are making your audience attracted to the product and wanting
to aspire to create this look.

7. Researching Adverts
We then researched many adverts for both male and female fragrances, for an
example of Paco Rabanne we found this:
The music is really upbeat and instantly makes you think of the fragrance once
you have watched the advert a few times. The black and white effect makes it look
quite classy although the image of the aftershave bottle looks a bit unprofessional.
This advert is for both male and female fragrance, although we are doing an
advertisment for each gender, we liked the idea that the woman who is in the
female version advert could make an appearance in the male advert, and vice
versa,this is now something we are now considering to do on both our
advertisments. The shots are varied, mainly being mid or long shots, however the
fast paced editing is effective because it really catches the audience's attention,
meaning they want to know what product is being advertised.

9. Main Ideas & Inspirations
 http://www.youtube.com/watch?v=KN2POa9nZBY
 This particular advert is our main inspiration; the use of fast pace editing mimicking the
beat of the music is on idea that we would like to use as this adds excitement to the advert
drawing the attention of the viewer. Another thing we would like to take from this advert
is the sexy edgy style that is created through the use of dim lighting and the look of the
actors. We are going use this theme in our advert as our target audience is young adults;
in today's society many things revolve around image so this is what we want to focus on as
well our product of perfume.
We are also doing an advert sponsorship which we will make approximately 20
seconds long. We want to make this a shorter version of the adverts but including
both males and females, as this part of the production is very short we will have
more use of dialog to promote the product more simply and quickly, our main
inspiration for this is show below.
http://www.youtube.com/watch?v=WtXtfboKSq8

10. Mise En Scene & Camera Work
From these clips of
the paco rabane
advert, it is clear a
range of shots have
been used. Extreme
close up, Close ups,
mid shot and long
shot show the
image of the male
advertising the
product. Different
shots are used so it
doesn’t bore the
audience and
making the editing
fast paced makes
the range of shots
look effective.

11. Location & Actors
 We need the character in the advert to fit well into the product. Someone with
class, a bit of mystery about them and beauty. We need chemistry between the
male and female advert as we want to give the vibe of intimacy towards the
audience.
 For the adverts we were inspired by the paco rabane in which the background
is either plain black or white.
 However, after looking at some images we like the idea of the exotic locations,
which may be slightly difficult to film

12. Storyboard

13. Music & Dialogue
Music:
The type of music we want to use in our main advertisments would have an up beat
tempo, for example Ne-yo Closer, the lyrics in this song reflect the type of image we
would want to promote to our target audience for example ‘shines just like a star’,
would continue this theme through the costume and the look of our actress or actor for
example;
 We don’t want any dialogue in our main advert, apart from the ending when it will
be saying what the product is. However, we have planned a script for our 30 second
radio advertisement and tv sponsorship advert