The document discusses initial ideas for advertising topics such as fashion, makeup, perfume, and food. It was decided that a makeup advert would be created, as makeup ads typically feature fast editing, bright lights and shadows, and showcase makeup being applied to models of different looks. The target audience for the makeup advert would be teenagers and young women, as the fast pace and graphics would attract this age group, and the models represent customers they would want to look like.

1. INITIAL IDEAS
By Amber Bush

2. TOPICS
Initial ideas of the topics I may advertise
• Fashion
• Make-Up
• Perfume
• Jewellery
• Holidays
• Food

3. THOUGHTS
• After research into these different adverts, I want to create a make-up
advert. I like the fast cut montage editing and graphics which I will be able
to recreate using software such as photoshop also lots of bright lights and
shadows are used which defines the advert, this creates a modern clean
feel. I will be able to use a range of models wearing the make up, the
make-up being applied and the make-up itself. In terms of the target
audience, make-up is targeted at women, depending on the brand and
type of make-up, depends on the age of my audience. Based on the
adverts I have seen and will take inspiration from will be targeted toward
teenagers and young women. This is because the fast pace and big bright
graphics will attract this age group, also the models that are shown are
young which represent the customers of the product and of which the
audience will want to look like.

4. SCREEN SHOTS OF AN ADVERT