This document discusses advertising and the techniques used to attract attention and persuade audiences. It explains that advertising creates sales and builds brand images. Common advertising channels include newspapers, magazines, television, radio, and billboards. Successful ads use techniques like the AIDA principle (Attention, Interest, Desire, Action) and CLAMPS (Costume, Lighting, Acting, Makeup, Props, Setting) to engage audiences. The document concludes with an example ad featuring celebrity Cheryl Cole to promote an unspecified product.

1. Advertising By Steff Wright

2. What is advertising?? Advertising is a form of communication intended to persuade the audience to buy the product of which they are selling. Advertising makes things happens it creates sales builds images and persuades the viewers to buy the product. In many countries advertising is the most important income for media through which it is conducted. In addition to: Newspaper Magazines Television Radio Billboards etc… When advertising a product you want to catch your audience’s attention, advertisement usually use the structure known as the mise-en-scene which is also known as AIDA PRINCIPLE & CLAMPS

3. AIDA Principle A: Attention: A successful advertisement will have something on an advert to make the advert attract the audience’s attention such as having bold lettering, a logo, a slogan, the product, an attractive male / female & celebrities etc…. I: Interest: When making an advert you want to keep your audience interested, getting your audience interested in an advert is the hardest part of advertising, you need to appeal to the audience in different ways such as you can appeal to their: Emotions: happiness, fear or anger. Weaknesses: jealousy, vanity, selfishness. Other ways of getting the audience’s interest. You could use words like ‘try’ ‘hurry’ ‘act now’ D: Desire: When making an advert you must create or stimulate the audience’s desire. You could stimulate. Their need to belong. Their desire to get ahead in life. To feel good about themselves. A: Action: Advertisement will invite the audience to take action if wanting the product they will do this by Putting the phone number on the advert. A website. Where to buy the product. The products name and logo.

4. CLAMPS C: Costume: Costumes are known as the clothes that the actors wear, the costumes are used to signify each actor in their own way by using certain color or designs. L: Lighting: The lighting can enhance the effect on the way the image is perceived, light can exaggerate the texture, shape, distance & mood and can focus attention on particular elements of the advert. A: Acting: Advertisers use actors to show what the product can do for you as the audience, making you believe that this product is worth buying. M: Makeup: Advertising companies use makeup to make the models look attractive/un attractive depending on what product they are advertising/ selling. P: Props: In advertising they use props to show what product they are selling, to draw a viewer in by making an advert look dramatic and exciting so the viewer will remember the advert and what it is about. S: Setting: In advertising they use all different kind of settings, depending on what the product is that you are selling, the setting has to be in keeping with the product.

5. My advert that I have chosen Brand Slogan Cheryl Cole Product Information I have chosen this advert because this is a celebrity endorsement, Cheryl Cole is everywhere at the moment when it comes to adverts. This advert is very catching when you first see it so it makes you want to look and see what the product is and what it does, and women everywhere want to look like Cheryl Cole.

6. THANKYOU FOR LISTENING GUYS.