The research methods used - product analysis, questionnaires, and interviews - provided useful insights but could be improved with larger sample sizes. Product research established design trends but a wider range of examples may be needed. Questionnaires and interviews gave feedback directly from the target audience, however only surveying a few people limited the perspectives captured.

1. Research
Cameron Bird

2. Existing Product
The aura around
the little girl is
brighter than the
rest of the image
The identity of the
girl in the centre is
kept a secret as
she has her back
to the viewer
The poster
works with
rings and
arches starting
with the
archway the
tree and then
the hole in the
tree

3. Existing Productthe frontal
character is
shrouded in
darkness and
mystery with
his hand in
front of his
face and
head turned
slightly
The central
eye-catching
item is the
dragon ring on
the main
characters left
hand
The title of the
film is
surrounded by
a magical aura
much like the
ring, the s of
the title is also
very similar to
the ring itself

4. Existing Product
The character
has his back
to the viewer
so as to keep
the identity
of the main
character
The sky is
splitting to bright
sky's and then a
dark storm on
the horizon
The building of
which the main
character is leaving
is filled with
darkness with the
main character
leaving in to the sun

5. Existing Product
The character in the middle is
basked in a radiant glowing light
The castle in the
background and
the creatures in
the sky are all cast
in darkness
presenting the
possibility of them
being evil
creatures.
Like the creatures the main
character is also cast in
darkness but his weapons
shine with a white shining
glow. This could indicate that
he's not the nicest character
but he fights for a good cause

6. Research Analysis
• What common features do the researched
products have?
– Darkness surrounding a character with a veil of light separating them.
– The characters are all mysterious and you cant clearly see they're faces
• What aspects of the research will you include
within your on work?
– I will stick with the two clear factors of darkness surrounding the heroes light and also
keeping the main character ambiguous

7. Questionnaire Analysis

8. Audience research
• Observation: the trailers that attract the most attention are action horror movies (thrillers)
• What this says about my audience: that they are attracted by loud
noises and action sequences
• How will your product appeal to this audience:

9. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

10. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

11. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

12. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

13. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

14. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

15. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

16. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

17. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

18. Interviews

19. Interview 1

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-24 • Comedy, drama, crass humour
Gender
boys • A good laugh with lots of action
Psychographic
Busy lifestyle • Something where you can almost switch off
and still enjoy
Social Status
Middle class • Does not need to be too complex or too
simple it’s a content where all demographics
can understand

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage