The document provides an evaluation and reflection of Samuel Fielden's product design project. It summarizes the strengths and weaknesses of his research, planning, time management, and final products. It discusses how he analyzed existing advertisements to inform his designs. It also reflects on how he could have improved elements like his style sheet and billboard advertisement. Peer feedback noted room for improving the hot air balloon design and adding more detail to the billboard.

1. Evaluation
Samuel Fielden

2. Production Process Evaluation

3. Research
One of the strengths of my research was that I analysed existing advertisements for energy and
sports drinks in detail to be able to see the key differences (such as styles, varying amounts of
information and the different features employed to grab the readers attention) and similarities
between them (such as the use of logos, where the product is placed and the use of similar
colours). I analysed adverts such as: a Lucozade advert, Powerade advert, Buxton Water advert
and a Red Bull advert. This helped my product as I was able to see what makes an energy drink
advert successful and what I could design differently to make my advert stand out. One of the key
things that my research helped me with is choosing the colours to work with for my project. This
was important as it helped me decide the style that I wanted to create around the brand and
product for this project.
One of the weaknesses of my research was analysing the questionnaire answers and results. I
could have improved this as I believe that I did not look at the answers in enough detail,
therefore I did not get all the information that I should have taken from it. If I had looked at each
answer in more detail, I ay have been able to include more features to my product that would
have appealed to the audience.

4. Planning
One of the strengths of my planning was creating designs for my different
types of advertisement for the project. I made design layout plans so that
when I came to making my adverts, I can reference them and make a better-
looking product. I did end up massively changing most of the adverts,
however, the designs did allow me to create my first design of each advert
and be more prepared to make it.
One weakness of my planning was my style sheet. I didn’t plan my style sheet
enough when I was making it, and therefore I d not believe my product’s style
was developed to the full extent that it could have been. Because of this I
have ended up with a simple dual colour, dark style that looks quite simple.

5. Time Management
• I think that I have managed my time very well for this project. I have not
needed extra time and have completed the project at the end of the
production deadline window. If I had extra time, I would have probably
tried to make more adverts such as radio adverts, different poster styles,
video billboard and internet pop up ads. I did have additional time at the
end of my production which was used to go back and improve my written
work for the project.
• The main thing that helped with my time management was my production
schedule. While it was not in much detail, my schedule did help me
roughly keep on track with the project and see what I need to do.

6. Technical/Aesthetic
Qualities
Both posters display the product, so
that the reader can understand what
company is advertising it, otherwise
people wouldn’t be interested by the
advert. It also tells them what they
will be winning in the case of my
advert.
Both use bold lettering to grab the
reader's attention and show them
that there is a prize to be won.
Bold lettering is important for
getting attention as it emphasizes
that there is something big
happening.
Both advertisements have Terms and
conditions to the competition so that
they can avoid legal issues if
someone participates who is not
allowed (such as an under 16 due to
energy drink laws). It is important to
do this so that the company has no
liability if he competition is entered
by someone who can’t apply.
Both advertisements clearly show
the company logo so the reader
will recognize it and be more likely
to buy the product. It is also
important that they understand
which company is running the
competition.
Both clearly show how to enter the
competition to have a chance at
winning the prize. This entices the
reader as they have the chance to
win a lot of the product for free. It
works at the company’s favor as
many people apply and advertise
the product, but only one person
wins.
Both adverts use bright colours to
display the energy in the drinks. My
advert uses a bright yellow and
green colours whereas the Lucozade
advert uses bright orange. These
colours give the impression that
these drinks are energy drinks.

7. Drink is clearly displayed so that the
viewer can recognize the product
and is more likely to buy it. It is also
displayed so that it is the focus of
the advert instead of other things.
Both adverts have the logo to
show the audience the brand and
increase the likelihood that they
will recognize it or purchase it if
they see it in a shop.
Both adverts use imagery to display
the energetic side and displays the
product as being something
powerful. My advert uses green fire
whereas the Toro advert uses
electricity. The fire makes the drink
seem somewhat dangerous and
strong whereas the electricity
displays the energy in the Toro
drink.
The Toro advert uses 3D style to make the
advert more appealing whereas the Target
advert is more 2 dimensional and flat. This
makes the advert much more interesting to
look at and brings more attention to the
drink.
Technical/Aesthetic
Qualities
Both adverts use
colours that are
bright to reflect
the energetic
nature of the
drinks.

8. Both use large logos to
show people who see them
where they are from. This
generates interest in
anyone who sees it as a hot
air balloon is a rare sight
and is a much more fun and
inventive style of
advertising
Both are designed to grab the
attention of anyone who sees
it. This is more memorable for
the person who sees it and
makes it likely for them to
remember the company or
even find out what they do.
Virgin Balloon Flights are
used commercially to allow
people to have an
experience in a hot air
balloon, whereas the Target
balloon would be used for
advertising.
Technical/Aesthetic
Qualities
Both balloons use colours that stand
out on the sky, meaning people will
be more likely to see them and see
the company logo.

9. Product is clearly displayed in the
adverts. This will boost people’s
awareness and likelihood to buy the
product if they see it and know what it is.
Both adverts use sports
related imagery to show
what the product is
designed for and why you
would drink it. This will
appeal to the target
audience as they are shown
activates that relate to
them and make them want
to buy the product.
Both adverts use a
slogan to get more
people to remember
the product. Both of
these slogan’s are
either related to the
brand or sports related
to appeal to the target
audience.
Technical/Aesthetic
Qualities
The colours in the
VitaEnergy advert
are a darker shade
compared to other
energy drinks, which
paired with the
energy seem to
represent focus
rather than energy.

10. Both adverts use a sportsperson/celebrity to
advertise their product. If people who know
the celebrity see it are more likely to purchase
it if they endorse it. This will also appeal to
sports fans as it will create the illusion that the
product will dramatically change their
performance in sports.
Both adverts show the product
in the advert. I have used a
picture of the celebrity holding
my product to make it look like
they use it as this may have
the effect of making people
think that they regularly
consume it.
Both adverts use a slogan/phrase to
tell the viewer about what the
product can do for them. Lucozade
uses a phrase that tells their
audience why they should use it.
My advert uses the product’s
logo to show the audience
who the advert is for.
Lucozade only shows the logo
on the bottle which may be
less effective as it is much less
visible.
Technical/Aesthetic
Qualities

11. This advert uses a comedic ending and
eye catching imagery to get the
audiences attention. If they pay more
attention to the advert and are
entertained by it they are more likely to
buy the product.
The video shows the company logo and
product at the end to show the viewer what
the advert is about. If they are shown the
logo and product they may recognize the
product when in a shop.
The video uses a sports scene
to show what audience it is
made for and so people can
see what the product is made
for.
Technical/Aesthetic
Qualities
Explosion effect and monkey were made
using videos with a greenscreen
background. The ultra key tool was used to
remove the background, then they could be
positioned where they were needed.
Product is shown as much as
possible to make the viewer
remember it so that more sales
can be generated. The
monkey/mascot grabs people’s
attention and makes them look
towards the can more.

12. Both products show the
logo on the can so that that
it is easily identified by a
customer. It is important to
have a clear and
recognizable logo so that
the customer doesn’t end
up buying another product.
Both cans have a slogan on them so
that the customer will recognize it
more. If a customer can remember
slogan they will remember the
product as well. It also tells the
reader what they should think of the
company ad what they are about.
The red bull can tells the customer facts about the drink and
why you should have it, whereas my product shows certain
ingredients in the drink that will give you the energy. This is
to make the customer think that the product is better than t
others and makes them feel like they need it.
Technical/Aesthetic
Qualities

13. Improvements
If I had the opportunity/time to go back and make changes to my adverts I
would change a few things about how I presented my product and created
the adverts.
Firstly, I would spend more time developing the style that I had chosen for my
product and analyzing the reasons how the different aesthetic qualities would
affect the way my product is perceived by an audience. I think that the style
that I chose for my product was not as good as it could have been. The
biggest stylistic change I would change would be the colours of the product as
I think I should have chosen something that displays the energetic nature of
the drink more.
The advert that I would change the most is the billboard advert as I think it
looked of lower quality than the other advertisements. I would change the
background as I think it didn’t quite fit in with the rest of the advert. I would
change it for something darker instead of using the green to black gradient.

14. Audience Appeal
My Target audience is young people between the ages of 16-30. since
my product is designed to be cheap, my target audience would not be
part of a specific class or social ranking as most people would be able to
afford it.
I think that I have created a product that appeals to my target audience
as I think I have made something that is aesthetically pleasing and has
advertising with many of the key features of a successful adverts. I think
the video advert would appeal to my target audience the most as it uses
comedy and fun visuals to entertain and catch the audiences attention.
In my questionnaire I asked which kind of adverts would be most
memorable. The most chosen options were Video adverts (3), Social
Media (3) and posters (2). I have created all of these adverts which were
chosen by my target audience which means that my products must
appeal to them.

15. Audience Appeal
The competition will
appeal to the target
audience as it would allow
someone to get a large
amount of the drink and
younger people tend to
have less money.
I think the colours and
textures used on the
poster would appeal to
the audience as it
provides interesting
imagery to look at and
highlights the important
information in colour.
This would appeal to my
target audience as it
involves social media in the
competition, which is
widely used by younger
people. This means that
they will advertise the
product by using the
hashtag and showing a
picture of the product that
they bought.

16. Audience Appeal
I think the Billboard would
not appeal to my target
audience as much as it was
not as well liked as other
advertising styles on the
questionnaire. While I think
the advert looks visually
appealing, less people in my
target audience will have
cars and are less likely to see
a billboard, which is usually
placed next to busy roads.

17. Audience Appeal
I think that this form of
advertising would appeal to
my target audience as it
provides an eye catching
and interesting view instead
of standard advertising. I
think that it would be liked
by my target audience as it
is enjoyable to look at and
is more exciting than other
forms of advertising.

18. Audience Appeal
I think that this advert will appeal to my
audience the most as it is social media
based. Social media was one of the most
liked for of advertising on my
questionnaire. This type of advert also
provides interactivity and allows for the
viewer to like comment and share.

19. Audience Appeal
I think that this advert would appeal
to my target audience as it uses a
celebrity who is an influential
footballer. If their fans (many of
whom are young people) see them
using a certain product, they are
more likely to use it as well.
Another thing that would appeal
to my target audience is the
textures and colour design used
on this poster. It features the logo
which has a texture on it. The
texture would appeal as on the
questionnaire, design was chosen
as one of the more important
features when choosing an energy
drink.

20. Audience Appeal
I think that this advert would appeal to
my target audience as it uses comedy
and a more entertaining approach to
advertising the product. I think that this
is important as if they remember the
advert they will remember the product
and company. Video adverts were also
on of the more liked types of
advertising on the questionnaire which
was answered by my target audience.

21. Peer
Feedback

22. Feedback 1
• What did you like about the product?
- I like the poster and can designs.
• What improvements could have been made to
the product?
- I would improve the hot air balloon and
improve the quality.

23. Feedback 2
• What did you like about the product?
– I really like the social media posts i think they look
really realistic.
• What improvements could have been made to
the product?
– I would improve the hot air balloon so it looks a
bit more real.

24. Feedback 3
• What did you like about the product?
– I like the video I think it’s simple and effective.
• What improvements could have been made to
the product?
– to improve I would add more detail to the
billboard maybe more text.

25. Peer Feedback Summary
• What do you agree with from your peer feedback?
I agree that the quality of some of the adverts could be
improved and that not al of them are as good as they
could be. I mostly agree with the feedback about the
billboard as it was the advert that lacked quality and good
design.
• What do you disagree with from your peer feedback?
• I disagree about the hot air balloon as I think it looks
real and of good quality.

26. Peer Feedback Summary
Based on the feedback about my final products,
I would add more detail to my billboard as it was
very simple and not designed to the best quality.
I would also change the Hot air balloon as it was
mentioned as needing to be improved by the
people who gave me peer feedback.