The document provides details for an advertisement proposal for a new trainer model called ARROW. It discusses the target audience as young males aged 13-19 and explores their needs and preferences through market research questions. Key points from the research are that the audience prefers everyday casual styles priced between £30-60 in colors like white, black, red and grey. The proposal discusses branding elements like the ARROW name, logo designs, slogans, and visual concepts for the ad campaign targeted towards the young male demographic.

1. Trainer Advert Proposal
By Thaminy Rajkumar

2. Model Name
 I have chosen the model name ARROW because it sounds cool and
also it connotates the idea that if you wear," Street Arrow ,” you will be
as fast as an arrow – or maybe faster. Another reason why I chose this
model name is because if you think of the word arrow you instantly get
a sense of rapidness and the idea that you are aiming for only ONE
thing. I believe I can create a good advert for this model of leisure shoe
because when you think of the word ARROW you get some sort of
visual imagery that pops up in your head.

3. Product Name choice
The product name I have chosen is streets Blade, I have chosen this name as it
appeals to my target audiences' need to feel streetwise and confident within their
style. Blade is a word with definition, and provides connotation of looking sharp and
on point, which appeal to my demographic which are very style conscious
individuals who want to look on point. Blade is a word which connotates an element
of strength and ideologically being “cool,” is derived from having power and strength.
Blades is also slang for trainers which portrays the product as streetwise, an
important element that the target audience need. The combination of the words
streets and Blade connotate being fresh and new as well as on top of the hierarchy.
The streets are full of culture and character as is my target audience, therefore the
products name reflects their needs.
Evaluation: I think my product's name is successful as it applies to my target
audience's needs. It has the elements which attract them to a product and it is also a
name which adapts to suit the wearer. Blade is bold with definition which is what my
target audience are about, therefore it has an extreme appeal to them.

4. Target Audience
 The target audience that I have chosen for this advertisement are young people
(boys) aged between 13 to 19. My decision for choosing this target audience is
that I already know what my target audience want as I am in that age group.
 My Demographics for this advert is mainly students so they'll be around E or D
which are unemployed, students, casual workers, semi-skilled or unskilled manual
workers.
 The Psychographics that I am going to choose are explorers because they seek
discovery, energy, individualism and experience. They have the need for
adventure which is what I want for my trainers. I want people to explore this new
trainer and have an adventure with it.
 Explorers also like to be first to try new brands. So, it's like the audience want to
be the first people to get their hands on this amazing pair trainers. The needs of
my target audience is that they have the need for prominence which is that that
they want to be admired and to be respected; to have a high social status. They
also have they need for attention which means that they want people to notice
them like they want to be looked at. The last need that they want is the need to
escape which means that they can imagine adventures that you may not have
like the idea of escape is pleasurable.

5. Questionnaire
The highest
scored price
range was £30-
£60
Style
Everyday
Most common:
Canvas shoes,
white, black, red,
grey, laces

6. Maslow’s Hierarchy of
Needs…
The need(s) I’ll be targeting for the
audience is::
* Esteem; self-esteem, confidence and
respect of others as this product would
boost one’s self esteem and it’s also
targeted at those who have respect of
others, in this case Rihanna.

7. Results Data
once a week
twice a week
four times a week
three times a week
five or more times a week
7
6
5
4
3
2
1
0
How often do you wear trainers?
What features of the trainer do
you care about?
Comfortability Style Cost Brand Sustainability
6
5
4
3
2
1
0
How much you willing to pay for a
trainer?
£20 or less £20-£40 £40-£60 £60-£80 £80-£100
8
7
6
5
4
3
2
1
0
What colour do you want
your trainers to be?
Do you want the logo to
stand out?
The reason why I asked these
questions is because I
wanted to find out what
features as well as factors my
target audience look for in a
trainer. The data has told me
what pictures I will put in my
advert as well as the
connotations I should pitch.

8. Results Data

9. Target Audience Profile
Evaluation
My target audience that I am
appealing to are the dominant
male market, since trainers have
been largely advertised towards a
male demographic it is a range I
know well hence my decision of
audience. 17-25 is an age which
is considered young and free, a
time for self discovery and being
in ones prime. My trainer appeals
to style conscious individuals
wanting to try something new and
fresh, and that age range is
ideologically 17-25 year olds.

10. EVIDENCE OF PLANNING

11. Possible Slogans and Logos
Slogan possibilities: Bow in the presence of greatness
Live,laugh, explore
Young, foolish, happy
Every great step begins with the right pair of trainers
Jordan, Beckham, you fill in the blank
Anchorage: Even babies know it.
Their still in their nappies and know it.
It doesn't take a genius to know what trainers are hot.
Logo's :
BLADE
Evaluation of possible slogans and logos:
Bow in the presence of greatness is my slogan,
this slogan appeals to my target audience and
demographic as it portrays the person wearing the
trainers as having an element of greatness in terms
of what they are wearing, and my target audience
are very style driven and confident. It is also a
Kanye west lyric, and as my target audience are
very fashion and cultured conscious this will appeal
to them, and provides an element of being
streetwise.

12. Unique Selling Point
• My unique Selling Point of my trainers are:
• High Quality
• Good Quality
• Affordable
• Seeks Attention to anyone’s eyes
• Everyone wants it
• Looks cool
Overall I believe my USP will appeal to my target audience and possibly
secondary audience because its not going to be expensive so people with a
lot of money will only be able to buy, it is a reasonable price. Also If it seeks
attention obviously people are going to want this amazing trainer that will also
look cool .

13. Mood Board

14. Possible Typefaces
• Arrow
• ARROW
• Arrow
• ARROW
• ARROW
• Arrow
• Arrow
• Arrow
• ARROW
•ARROW
•ARROW
•ARROW
•Arrow
•ARROW
•ARROW
Task: Select your
top 3 and explain
(or annotate ) your
reasons for your
choices.

15. Slogans
Some possible slogans that I have come up with are:
• Arrow is the way up
• Nothing better like Arrow
• Arrow, on top of everything
• Get right with arrow
• There’s a bit of Arrow in all of us
• Nobody does it like arrow- This is the slogan I am going to use.
• Pure Arrow. Pure Power.
• If you don’t care, Arrow does
• Nail it up with Arrow
• Mmmmmhhh…. ARROW

16. Slogans
Built for the city
Walk the Walk
Above all else

17. Logo Design
Modern,
neutral font.
Logo looks
like the
stripes
found on
streets.
All bold and in
capitals, more
eye catching.

18. Model – Yes/No
• I do not intend to use a model because I prefer to leave my advert on its own
and put some effects to it using Photoshop.

19. Practice shots
High key lighting shows the shot
is highly focused on the trainers
High angle shot
Shows the logo of the trainer

20. Use of colour
• Possible use of colours are blue, white, black, green, red, and some
colours on the darker and maybe some colours like red on the brighter
coloured side. There will be NO pink colours because the colour pink is
more girly and it will only be suitable or appeal to girls. I believe that it
will attract my target audience - young people (boys) aged 13 to 19 –
because boys usually prefer trainers that are stand out and also shoes
that stand out amongst other trainers. The colours like blue, white, red
etc stand out and make it more eye-catching.