This document summarizes the research Alex Graham conducted on existing mobile Christmas games. It was found that the games all have similar angles and gameplay as action games played on mobile phones. Santa is often the main character used. The strategy of the games is usually very simple. The audience targeted is typically ages 7 and above, both male and female. Most players will have a lower social status and the game aims to appeal to a broad audience without offensive or violent content.

1. Research
Alex Graham

2. Existing Product
This game appeals to its
audience because it
creates a happy mood
from the vibrant
selection of colours
However the strategy
of the game is as easy
as mine .The location to
my initial idea is slightly
different

3. Existing Product
This game appeals to a younger
audience like mine.
The location of this game is also a
similar type of location to the game I
am creating .
This game also has a similar function
in terms of its simplicity and
production.
This game is appealing to the
audience because its colourful and
the Christmas theme makes it even
more appealing when it’s the
Christmas period.

4. Existing Product
This game is also a similar style
to my game idea. From looking
at the background and
characters from the game

5. Research Analysis
• What common features do the researched products
have?
• All the products that I've researched have all the same angles and they are
all Christmas action games that can be played on mobile phone.
• What aspects of the research will you include within
your on work?
• I will use Santa as my main character and I will also use the same angle
that is used in most mobile action games.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
7 years and
above.
• My game will contain no violence and no
offensive content.
Gender
Male & female • My game will also be available for male and
female .
Psychographic
Most people
who play this
game.
My game will most likely not offend anyone as
it’s a Christmas game and most religions are for
Christmas.
Social Status
Low social status • Most people who will play my game will not
have a high social status.