The podcast will discuss racism in football and how it appears to be growing. It will aim to educate listeners about what to do if they witness racist incidents. The podcast will provide factual details and statistics about racism in football, and also share stories from fans. It will target all ages and both male and female listeners regardless of social status or psychographics. The podcast aims to discuss the topics factually and respectfully without intending to offend any social groups, religions, or ethnicities.

1. Proposal
1
Working Title: The Alex Graham podcast
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The purpose of the podcast is to discuss racism in football and how it appears to be ever growing
more than before. Also to spread awareness and educate people about what to if you witness a
racist allegation or offense being made.
Genre; News sport
My product is a podcast about football racism
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My podcast would go into detail about football racism statistically and factually. I would also refer
to stories that fans have told. Furthermore I will discuss which is the best way to tackle it at a
game.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your project appeal to this person?
The suitable age for my podcast would be 16 and is suitable for male and female no matter what
your social status is.As well as psychographics It does not matter.
Legal & Ethical Considerations:
Think about any offensive material you will include?
I do not intend to be offensive during my podcast I will try to make it more factual and express any
opinions with respect.
Will you restrict younger people using/accessing it?
I will not restrict anyone from watching my podcast however it is up to the person if they feel they
are mature and aware enough to listen.
Will it offend any social groups/religions/ethnicities?
My product will not intend to offend any religions or ethnicities. Generally we will try to give fair and
respectful opinions and thoughts on the topic.
How will you ensure you do not offend anyone?
By going mostly by facts and statistics as well as respectful and reasonable opinions.
Are you using characters/names/logos of existing products/IPs?
I will refer to names of football but I will not be using existing logos or products.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
I will make my podcast different from any other podcast. I also will be the first podcast to talk about
racism in football.