This document profiles the target audience for Olivia Waller's game. The primary audience is ages 3-16, female, and working class. The secondary audience is ages 16-20, male, and middle class. Features like Santa and an exciting Christmas theme will appeal most to the primary female audience. Though geared more towards females, males may also enjoy the easy gameplay. The game's simplicity makes it suitable for all social classes to enjoy.

1. Research
Olivia Waller

2. Existing Product
This is a recent product that is similar to my own as it has the same setting I would like mine to be
in. The location used for this game is at night with stars and the moon, it helps to show the
audience that it is Christmas eve. This is the same location as I would like my game as it sets the
Christmas scene and makes it easier to see what the game is about.
Another similarity is that presents are dropping down from the sleigh this is an idea I am going to
include in my game. This makes the game appeal more to the target audience of 3+ and over.
The games will be similar also as it will include the same characters as they instantly suggest
Christmas and will grabs peoples attention. Santa and the reindeers will used and a similar layout
with the houses and the sleigh.
The angle of the game is going to be the same as you can see the game clearer and see what is
coming up and understand the game fast and have time to know what to do. It makes the game
more simple and quicker to play.
The lighting used throughout the game will be darker at the top of the game as it shows the sky
and the weather on the game but it will be lighter at the bottom of the game where the houses are
as they are the main focus throughout the game
It will appeal to my audience as it is Christmassy and entertaining to play.

3. Existing Product
This existing product is similar to mine as it is having a sleigh going through the sky at night.
The angle of the game is the same angle as I would like as you are able to see the whole of the
game and the setting around it, this helps with the game as the setting is used to set the game so
you can see what its about and it also makes it easier to see what's coming up and to understand
the game faster.
The colour scheme used in the sky is the same I would like to use in my game as it shows that it is
night time and that is the same I will use for my game.
The background uses a lot of detail on the other features e.g. the clouds, from the detail you are
able to see that they are clouds. I would like to make sure I include detail on the features on my
background as it makes it look more realistic and effective.
This will appeal to my audience as it is going to grab attention and entertain my audience by the
theme.

4. Existing Product
This existing product is an older version on how I would like mine to be, it doesn’t use the same
colour range but has a similar layout with the houses and it being night.
A sleigh is used on the game which is the same as I want mine to include one.
The angle is the same angle as I want my game so you can see what is coming up in the game, it
also helps with playing the game by getting ready
The location of the game is similar to mine as it is set outside on a night and the houses are seen.
The lighting used on the game is the same as mine as it is darker at the top to show the sky and the
mountains and lighter at the bottom making the houses stand out to show the focus of the game.
Using characters such as Santa on my game will help appeal to my target audience as it attracts the
right people to be interested in my game as the characters and the type of game will get people
excited for the Christmas season.

5. Research Analysis
• What common features do the researched
products have?
• They all have same angle I am going to use on my game as it’s
the side view and you can see what's coming up.
• It also sticks with the Christmas theme as they all include
Christmas features and you can see straight away that it is a
Christmassy game.
• They all use the same location as I would like to use in my
game
• What aspects of the research will you include
within your on work?
• I will include similar characters to the 3 games and, I will
include some of the features e.g. houses.
• From the research I am also able to get a colour scheme and
follow that for my game to suit my game.

6. Audience
Olivia Waller

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
My primary age range is ages 3-
16
My secondary age range is 16-20
• The characters used on my game is going to appeal more to
my primary age as it is most suited to them as Santa is a
character that appeals most to the younger audience.
• The game itself will appeal to both my primary and
secondary audience as it is exciting and entertaining for all
ages.
Gender
The primary audience is female
The secondary audience is male
• I think my game appeals most to my primary gender female
as I think they will enjoy my game more as the theme of the
game is exciting for them.
• It will also appeal to my secondary gender male as they may
also enjoy the theme but also it is suited as its easy to play
and understand.
Psychographic
I think the psychographic of my
game is socially conscious type B
• This type of psychographics is good for my target audience
as they will not respond or write messages about the
product.
• They are also self sufficient so keeps themselves to them
making the game stand out
Social Status
My primary social status is
working class
My secondary social status is
middle class
• My game is suitable for all social statuses but my primary
status is working class as it is a simple and easy game for
anyone to enjoy and be entertained whilst playing it.
• It is also suitable for middle class also as the game is
detailed and uses characters everyone will enjoy.