The survey results show that Oliver's target audience would primarily be male. They are most interested in buying clothes based on style and comfort, and would spend around £20-30. The most popular items are t-shirts, hoodies, trousers and shoes. Blue and red are the favorite colors. Most respondents prefer to shop for clothes in stores rather than online. The survey provides insight into how Oliver can design appealing products and price them appropriately for his audience.
The document outlines research conducted on existing clothing brand websites to identify common features and aspects to include. It also details a questionnaire and interviews conducted to understand audience preferences related to clothing designs, price points, and website features. The research findings will help determine how to design clothing products and a website that appeals to the target teenage male audience.
The researcher conducted product research, questionnaires, and interviews to understand audiences for a fashion magazine. Product research provided examples of outfits and photography styles but questionnaires lacked detail. Interviews allowed understanding different opinions on branding and trends. Responses were mixed, with some preferring affordable clothing and others branded styles. The survey was distributed in lessons for a quick response, but comments made decisions difficult. Overall, the methods provided audience insights but responses lacked consistency.
Here is a summary of the key points from your research evaluation:
- Product research allowed inspiration from similar existing websites
- Questionnaires provided direct feedback but some results were unhelpful
- Interviews allowed personal discussion and clarification of questions
- Responses showed clear consensus on most questions, making targeting the audience easier
- Online surveys distributed widely but lack control over who responds
Overall your research gathered useful insights into your target audience's preferences to help design an appealing product. Getting responses from a range of methods strengthened the findings.
Aisha would be attracted to buy a magazine based on its front cover if the colors were white with pretty black writing in the Autery font. She would prefer more images over text as she is more visually oriented. If naming a fashion magazine, she would call it "Lookz" to convey that it is a look book that is fun with the use of a z instead of an s. She is interested in street fashion.
Here are my key observations from the interview:
- The interviewee associates brands like Stone Island, CP Company and Adidas with football casual clothing. They recognize these as commonly worn brands at football matches.
- Their favorite brand for the model to wear would be Stone Island, as they see it as a respected brand within football culture, even if they are not personally interested in the "football side" of it.
- They would prefer the magazine focus more on clothing than interviews, as they are more interested in seeing photos and descriptions of the clothing styles rather than reading interviews.
- They expect brands like Stone Island featured in the magazine to be on the higher-priced side, recognizing it as a "hyped
The document proposes a clothing brand called "All Four" based on the four suits of playing cards. The brand will produce high-quality, reasonably priced t-shirts and hoodies featuring graphic designs of the suits. The target audience is teenagers and young adults aged 12 and up, with a focus on middle-class customers in the UK. The brand aims to appeal to "belongers" who want to show loyalty to a UK-based brand. Legal and ethical considerations include ensuring designs are not offensive and do not infringe on existing copyrights through original photoshop creations.
Here are the key points I gathered from your research evaluation:
- You utilized various research methods including product research, questionnaires, and interviews. This allowed you to gather both qualitative and quantitative insights.
- Product research provided inspiration but had limitations in scope. Questionnaires allowed collecting responses from many people but lacked depth. Interviews added richness but were more difficult to schedule.
- Overall the response to your research was positive, with over 10 people participating. Screenshotting the survey results was helpful for sharing insights, but came with the risk of results not aligning with your goals.
In summary, you employed a mixed methods approach and gained valuable learnings, despite some challenges. This evaluation demonstrates thoughtful analysis of your research process
Here are the key advantages and disadvantages of your research methods:
Product research:
- Advantage: Provided visual examples and ideas to model your own work after.
- Disadvantage: Not as accurate as testing actual products.
Questionnaires:
- Advantage: Gathered quantitative data from a sample of your target audience.
- Disadvantage: Short answers lacked depth of qualitative data.
Interviews:
- Advantage: Allowed for open-ended discussion to gain qualitative insights.
- Disadvantage: Small sample size may not represent full audience.
Survey distribution online:
- Advantage: Convenient for participants.
- Disadvantage: Lacked opportunity
The document outlines research conducted on existing clothing brand websites to identify common features and aspects to include. It also details a questionnaire and interviews conducted to understand audience preferences related to clothing designs, price points, and website features. The research findings will help determine how to design clothing products and a website that appeals to the target teenage male audience.
The researcher conducted product research, questionnaires, and interviews to understand audiences for a fashion magazine. Product research provided examples of outfits and photography styles but questionnaires lacked detail. Interviews allowed understanding different opinions on branding and trends. Responses were mixed, with some preferring affordable clothing and others branded styles. The survey was distributed in lessons for a quick response, but comments made decisions difficult. Overall, the methods provided audience insights but responses lacked consistency.
Here is a summary of the key points from your research evaluation:
- Product research allowed inspiration from similar existing websites
- Questionnaires provided direct feedback but some results were unhelpful
- Interviews allowed personal discussion and clarification of questions
- Responses showed clear consensus on most questions, making targeting the audience easier
- Online surveys distributed widely but lack control over who responds
Overall your research gathered useful insights into your target audience's preferences to help design an appealing product. Getting responses from a range of methods strengthened the findings.
Aisha would be attracted to buy a magazine based on its front cover if the colors were white with pretty black writing in the Autery font. She would prefer more images over text as she is more visually oriented. If naming a fashion magazine, she would call it "Lookz" to convey that it is a look book that is fun with the use of a z instead of an s. She is interested in street fashion.
Here are my key observations from the interview:
- The interviewee associates brands like Stone Island, CP Company and Adidas with football casual clothing. They recognize these as commonly worn brands at football matches.
- Their favorite brand for the model to wear would be Stone Island, as they see it as a respected brand within football culture, even if they are not personally interested in the "football side" of it.
- They would prefer the magazine focus more on clothing than interviews, as they are more interested in seeing photos and descriptions of the clothing styles rather than reading interviews.
- They expect brands like Stone Island featured in the magazine to be on the higher-priced side, recognizing it as a "hyped
The document proposes a clothing brand called "All Four" based on the four suits of playing cards. The brand will produce high-quality, reasonably priced t-shirts and hoodies featuring graphic designs of the suits. The target audience is teenagers and young adults aged 12 and up, with a focus on middle-class customers in the UK. The brand aims to appeal to "belongers" who want to show loyalty to a UK-based brand. Legal and ethical considerations include ensuring designs are not offensive and do not infringe on existing copyrights through original photoshop creations.
Here are the key points I gathered from your research evaluation:
- You utilized various research methods including product research, questionnaires, and interviews. This allowed you to gather both qualitative and quantitative insights.
- Product research provided inspiration but had limitations in scope. Questionnaires allowed collecting responses from many people but lacked depth. Interviews added richness but were more difficult to schedule.
- Overall the response to your research was positive, with over 10 people participating. Screenshotting the survey results was helpful for sharing insights, but came with the risk of results not aligning with your goals.
In summary, you employed a mixed methods approach and gained valuable learnings, despite some challenges. This evaluation demonstrates thoughtful analysis of your research process
Here are the key advantages and disadvantages of your research methods:
Product research:
- Advantage: Provided visual examples and ideas to model your own work after.
- Disadvantage: Not as accurate as testing actual products.
Questionnaires:
- Advantage: Gathered quantitative data from a sample of your target audience.
- Disadvantage: Short answers lacked depth of qualitative data.
Interviews:
- Advantage: Allowed for open-ended discussion to gain qualitative insights.
- Disadvantage: Small sample size may not represent full audience.
Survey distribution online:
- Advantage: Convenient for participants.
- Disadvantage: Lacked opportunity
The document contains three examples of questionnaires about trainer preferences and advertisements. The questionnaires ask respondents about factors like the most important aspects of shoes, spending habits on trainers, favorite colors, reasons for purchase, preferred celebrity endorsements, and attributes that appeal to them in advertisements. Questions include multiple choice and open-ended questions. The goal appears to be gathering market research data on trainer preferences and advertisements.
City Schemes was considering supplementing its 3,000 square foot showroom with an e-commerce strategy and focusing on a few key furniture brands. The research found that while consumers value being able to see and feel furniture in person, many use online stores to research items before shopping in-store. It is recommended that City Schemes provide an online experience allowing consumers to experiment with colors, materials, and dimensions digitally. The research also found that consumers prefer a variety of styles from a handful of trusted brands over many brands. Focusing key brands and specific room-specific items in the showroom could be more effective than a large variety of options. Incorporating these changes could help City Schemes appeal to consumers both online
The document evaluates the research methods used to inform the design of a skateboarding brand. Product research provided inspiration from existing brands' styles and market awareness. Questionnaires with non-skater classmates provided little useful data. Interviews with skaters offered more detailed insights. While surveys reached many people, the responses had limited applicability. Distributing solely to classmates meant feedback lacked perspective from skaters. Overall, product research and interviews were most informative, while questionnaires faced audience constraints.
Trainers GCSE Advert Planning Examples of Work Graveney School
The document provides details for an advertisement proposal for a new trainer model called ARROW. It discusses the target audience as young males aged 13-19 and explorers as the psychographic profile. Research was conducted through a questionnaire that found the target audience prefers everyday casual styles, popular colors like white and black, and are willing to pay £30-60. The proposal discusses the product name "Streets Blade" and how it appeals to the audience's need to feel stylish. Key elements of the advertisement plan include the slogan "Nobody does it like arrow", mood boards, logo designs, and use of colors like blue, white, black, red and green in the visuals.
Here are the key observations from Interview 1:
- The person would be willing to wear a t-shirt with their favorite superhero logo or face on it.
- They would buy a poster from their favorite sci-fi film if they had room for it.
- They prefer dark colored t-shirts over colorful ones.
- They would spend up to £15 on a t-shirt.
- They would spend £10 on a poster.
- They prefer short sleeve t-shirts.
The answers were brief but provided clear insights into their preferences and willingness to purchase sci-fi and superhero merchandise like t-shirts and posters. This helps validate that products featuring superheroes and sci
The document provides observations about several clothing stores including Victoria's Secret, Abercrombie & Fitch, Target, Trader Joe's, Ulta, Forever 21. It notes key features of each store such as product offerings, store layout, customer service, and pricing strategies.
This document outlines a plan to grow sales of Izzi perfume by launching a new product line and communication campaign focused on a trendy new direction. The plan proposes a "Chic" product line featuring 5 styles inspired by Korean trends to appeal to teen girls. Key insights note that teen girls want to stand out and attract others. The communication idea is "Izzi Chic - Let's Pick Your Unique" across digital, print and events. A popular teen singer would endorse the campaign to connect to the target audience. The goal is to engage audiences and amplify the new product launch across multiple channels.
The document discusses ideas for advertising a perfume product, including potential product names, brand names, slogans, fonts, and logos. The key points are:
- The author chose to advertise perfume because it is a feminine product they can relate to and allows for creative advertising.
- Several product name, brand name, slogan, font, and logo ideas are proposed that aim to position the perfume as feminine, elegant, beautiful, and confidence-boosting.
- Names, slogans, fonts and logos suggested focus on feelings of freedom, passion, radiance, and expressing oneself to appeal to audiences' needs for affiliation, attention and prominence.
Kỳ Thực Tập Trong Mơ 2 - Marketing Specialist - Nguyễn Quỳnh Anhquynhanh221996
This document outlines a marketing strategy to promote a shoe brand called Hunter Wake-up and encourage young urban professionals to change their "stay up late" habits. The strategy involves three phases:
1) A "warm up" phase to introduce the brand and product through eye-catching displays in public places and media promotion focusing on quality and design.
2) A "speed up" phase using a celebrity endorser to promote walking events and competitions in major cities to spread the message of gradually changing habits.
3) A "wholesome pace" phase creating an online community for people to share experiences changing behaviors and the benefits of walking. Key performance indicators include brand awareness, product sales, event participation,
1. The document analyzes the advertising strategies of several fashion brands including PrettyLittleThing, ASOS, The Kript, Victoria's Secret, Zara, Isawitfirst, H&M, and Jaded London.
2. Many brands use colorful fonts, influencer marketing, sales promotions, relatable quotes and slogans on social media to engage customers.
3. Photography plays a big role in visual advertising. Brands aim for eye-catching, creative photos that showcase products and appeal to target demographics. Minimalist and sophisticated styles are also popular.
1. The document analyzes the advertising strategies of several fashion brands including PrettyLittleThing, ASOS, The Kript, Victoria's Secret, Zara, Isawitfirst, H&M, and Jaded London.
2. Key strategies discussed include using colorful fonts, influencer marketing, sales promotions, creative product photography, relatable social media posts, and collaborations with popular shows to target younger audiences.
3. Brands also aim to stand out from competitors with unique advertising styles while maintaining a consistent brand image and focusing on high quality, eye-catching visuals.
1. The document analyzes the advertising and marketing strategies of several fashion brands including PrettyLittleThing, ASOS, The Kript, Victoria's Secret, Zara, Isawitfirst, H&M, and Jaded London.
2. Many of the brands use colorful and eye-catching imagery, large fonts, influencer marketing, and discounts or sales to attract customers on social media.
3. The analysis finds that brands aim to stand out from competitors by using creative and unique photography, illustrations, and minimalistic or sophisticated logos and branding.
American Eagle Outfitters is a clothing brand founded in 1977 that targets 15-25 year olds. To revitalize its brand image, the document proposes expanding its target age range to 15-40 years old. It suggests updating the logo to feature the American flag inside the eagle silhouette. The brand slogan would change from "Live Your Life" to "The World is Yours" to emphasize following dreams and passions. To communicate this new image, the document recommends renovating store designs, featuring young adults in ads, employing 20-40 year old staff, sponsoring adventurous events, and telling the brand story of freedom and individuality.
Here are the key points I would highlight in evaluating your research:
- Strengths of product research: Allowed you to analyze design elements like colors, layout, text size/style that appeal to audiences. This informed your own design choices.
- Weakness: Limited to only a few sample products so may not represent full range of audience preferences.
- Strengths of questionnaires: Gathered quantitative data on demographics, preferences that directly informed your design. Large sample size provides meaningful insights.
- Weakness: Questions may not have captured all relevant factors. Responses could be superficial.
- Strengths of interviews: Allowed for open-ended responses to gather rich qualitative insights into how and why
The document proposes an advertisement for a new trainer called "Street Arrow" targeted at young boys aged 13-19. It identifies the target audience's demographics and psychographics as students who seek adventure, discovery, and social status. The trainer name "Arrow" was chosen to connote speed and aiming for success. The advertisement will use impactful fonts and the slogan "Nobody does it like arrow." It will highlight the trainer's quality, affordability, attention-seeking design, and cool look to appeal to the target audience. Color choices will be bold colors like blue, white, red and black to stand out but avoid pink which is seen as girly.
The document outlines early wireframes and iterations for Sizable, a mobile app that allows men to find clothing that fits their body measurements by selecting their size on a virtual body and seeing search results for shirts, pants, and outfits that fit. Key screens include sliding to adjust size measurements, viewing search results filtered for items that fit the selected size, and seeing a map of nearby stores where matching items can be tried on or purchased. The wireframes show refinements to prioritize fit and add options for selecting body type silhouettes in response to usability testing feedback.
This document outlines a CLIL demonstration lesson on niche marketing for an elementary level class. It begins with an introduction to the teacher's elementary course, focusing on creating a safe learning environment and incorporating higher-order thinking skills. The main part of the lesson demonstrates a unit on niche marketing from the textbook. Students participate in activities to define key concepts, analyze example websites, and discuss a reading. They also engage in a role-play activity where they pitch business ideas to potential investors. In conclusion, the teacher reflects on the lesson and student participation.
Websites in Brand Development: Levi's® 501and Sunsilk GOGKannu Priya Rawat
A Research Methodology project to explore how websites of Brands(Levi’s 501 and Sunsilk Gang of girls) help in building Brand Associations. The methods used for this Research are In - depth interview and Group discussions. The conclusions arrived have helped prove the hypothesis taken before starting the research on this topic.
The research entails the study of how the consumer became aware of the website? Was the interface user - friendly? Were their any problems? How well did they connect with other consumers online? Did they share their experience?... etc. These questions helped solve not only Design issues but also gave a lot Consumer Insights into the brands.
The document provides an analysis of research conducted to inform the design of a new clothing brand. It summarizes findings from product research, questionnaires, and interviews with the target audience. Key insights include that the audience prefers clean, simple designs with dark color schemes and images over text. They want the website to have an easy navigation and professional look. Most would buy t-shirts and prefer casual styles. This research will help appeal to the mainly female, teenage audience by incorporating their preferences into the clothing designs and website.
The document outlines research conducted on existing football kits including product research of different kits, a questionnaire distributed to classmates about kit preferences, and interviews with two friends. Common features identified across researched kits included colors, logos, and shoulder stripes that will be incorporated into the author's own kit designs. Both strengths and weaknesses are discussed around the different research methods used.
The researcher conducted product research by analyzing existing fashion and makeup magazines to understand styles, layouts, and themes. A questionnaire was distributed via Survey Monkey to gather audience insights. Interviews were also conducted using open-ended questions. The response to the research methods was positive, with interviewees providing clear and detailed answers. While the online survey allowed for quick feedback, a disadvantage is that some people may not have time to complete it. Overall, the mixed research methods provided useful information to inform the magazine design.
The researcher conducted product research by analyzing existing fashion and makeup magazines to understand styles, layouts, and themes. A questionnaire was distributed via Survey Monkey to gather audience insights. Interviews were also conducted using open-ended questions. The response to the research methods was positive, with interviewees providing clear and detailed answers. While the online survey allowed for quick feedback, a disadvantage is that some people may not have time to complete it. Overall, the mixed research methods provided useful information to inform the magazine design.
The document contains three examples of questionnaires about trainer preferences and advertisements. The questionnaires ask respondents about factors like the most important aspects of shoes, spending habits on trainers, favorite colors, reasons for purchase, preferred celebrity endorsements, and attributes that appeal to them in advertisements. Questions include multiple choice and open-ended questions. The goal appears to be gathering market research data on trainer preferences and advertisements.
City Schemes was considering supplementing its 3,000 square foot showroom with an e-commerce strategy and focusing on a few key furniture brands. The research found that while consumers value being able to see and feel furniture in person, many use online stores to research items before shopping in-store. It is recommended that City Schemes provide an online experience allowing consumers to experiment with colors, materials, and dimensions digitally. The research also found that consumers prefer a variety of styles from a handful of trusted brands over many brands. Focusing key brands and specific room-specific items in the showroom could be more effective than a large variety of options. Incorporating these changes could help City Schemes appeal to consumers both online
The document evaluates the research methods used to inform the design of a skateboarding brand. Product research provided inspiration from existing brands' styles and market awareness. Questionnaires with non-skater classmates provided little useful data. Interviews with skaters offered more detailed insights. While surveys reached many people, the responses had limited applicability. Distributing solely to classmates meant feedback lacked perspective from skaters. Overall, product research and interviews were most informative, while questionnaires faced audience constraints.
Trainers GCSE Advert Planning Examples of Work Graveney School
The document provides details for an advertisement proposal for a new trainer model called ARROW. It discusses the target audience as young males aged 13-19 and explorers as the psychographic profile. Research was conducted through a questionnaire that found the target audience prefers everyday casual styles, popular colors like white and black, and are willing to pay £30-60. The proposal discusses the product name "Streets Blade" and how it appeals to the audience's need to feel stylish. Key elements of the advertisement plan include the slogan "Nobody does it like arrow", mood boards, logo designs, and use of colors like blue, white, black, red and green in the visuals.
Here are the key observations from Interview 1:
- The person would be willing to wear a t-shirt with their favorite superhero logo or face on it.
- They would buy a poster from their favorite sci-fi film if they had room for it.
- They prefer dark colored t-shirts over colorful ones.
- They would spend up to £15 on a t-shirt.
- They would spend £10 on a poster.
- They prefer short sleeve t-shirts.
The answers were brief but provided clear insights into their preferences and willingness to purchase sci-fi and superhero merchandise like t-shirts and posters. This helps validate that products featuring superheroes and sci
The document provides observations about several clothing stores including Victoria's Secret, Abercrombie & Fitch, Target, Trader Joe's, Ulta, Forever 21. It notes key features of each store such as product offerings, store layout, customer service, and pricing strategies.
This document outlines a plan to grow sales of Izzi perfume by launching a new product line and communication campaign focused on a trendy new direction. The plan proposes a "Chic" product line featuring 5 styles inspired by Korean trends to appeal to teen girls. Key insights note that teen girls want to stand out and attract others. The communication idea is "Izzi Chic - Let's Pick Your Unique" across digital, print and events. A popular teen singer would endorse the campaign to connect to the target audience. The goal is to engage audiences and amplify the new product launch across multiple channels.
The document discusses ideas for advertising a perfume product, including potential product names, brand names, slogans, fonts, and logos. The key points are:
- The author chose to advertise perfume because it is a feminine product they can relate to and allows for creative advertising.
- Several product name, brand name, slogan, font, and logo ideas are proposed that aim to position the perfume as feminine, elegant, beautiful, and confidence-boosting.
- Names, slogans, fonts and logos suggested focus on feelings of freedom, passion, radiance, and expressing oneself to appeal to audiences' needs for affiliation, attention and prominence.
Kỳ Thực Tập Trong Mơ 2 - Marketing Specialist - Nguyễn Quỳnh Anhquynhanh221996
This document outlines a marketing strategy to promote a shoe brand called Hunter Wake-up and encourage young urban professionals to change their "stay up late" habits. The strategy involves three phases:
1) A "warm up" phase to introduce the brand and product through eye-catching displays in public places and media promotion focusing on quality and design.
2) A "speed up" phase using a celebrity endorser to promote walking events and competitions in major cities to spread the message of gradually changing habits.
3) A "wholesome pace" phase creating an online community for people to share experiences changing behaviors and the benefits of walking. Key performance indicators include brand awareness, product sales, event participation,
1. The document analyzes the advertising strategies of several fashion brands including PrettyLittleThing, ASOS, The Kript, Victoria's Secret, Zara, Isawitfirst, H&M, and Jaded London.
2. Many brands use colorful fonts, influencer marketing, sales promotions, relatable quotes and slogans on social media to engage customers.
3. Photography plays a big role in visual advertising. Brands aim for eye-catching, creative photos that showcase products and appeal to target demographics. Minimalist and sophisticated styles are also popular.
1. The document analyzes the advertising strategies of several fashion brands including PrettyLittleThing, ASOS, The Kript, Victoria's Secret, Zara, Isawitfirst, H&M, and Jaded London.
2. Key strategies discussed include using colorful fonts, influencer marketing, sales promotions, creative product photography, relatable social media posts, and collaborations with popular shows to target younger audiences.
3. Brands also aim to stand out from competitors with unique advertising styles while maintaining a consistent brand image and focusing on high quality, eye-catching visuals.
1. The document analyzes the advertising and marketing strategies of several fashion brands including PrettyLittleThing, ASOS, The Kript, Victoria's Secret, Zara, Isawitfirst, H&M, and Jaded London.
2. Many of the brands use colorful and eye-catching imagery, large fonts, influencer marketing, and discounts or sales to attract customers on social media.
3. The analysis finds that brands aim to stand out from competitors by using creative and unique photography, illustrations, and minimalistic or sophisticated logos and branding.
American Eagle Outfitters is a clothing brand founded in 1977 that targets 15-25 year olds. To revitalize its brand image, the document proposes expanding its target age range to 15-40 years old. It suggests updating the logo to feature the American flag inside the eagle silhouette. The brand slogan would change from "Live Your Life" to "The World is Yours" to emphasize following dreams and passions. To communicate this new image, the document recommends renovating store designs, featuring young adults in ads, employing 20-40 year old staff, sponsoring adventurous events, and telling the brand story of freedom and individuality.
Here are the key points I would highlight in evaluating your research:
- Strengths of product research: Allowed you to analyze design elements like colors, layout, text size/style that appeal to audiences. This informed your own design choices.
- Weakness: Limited to only a few sample products so may not represent full range of audience preferences.
- Strengths of questionnaires: Gathered quantitative data on demographics, preferences that directly informed your design. Large sample size provides meaningful insights.
- Weakness: Questions may not have captured all relevant factors. Responses could be superficial.
- Strengths of interviews: Allowed for open-ended responses to gather rich qualitative insights into how and why
The document proposes an advertisement for a new trainer called "Street Arrow" targeted at young boys aged 13-19. It identifies the target audience's demographics and psychographics as students who seek adventure, discovery, and social status. The trainer name "Arrow" was chosen to connote speed and aiming for success. The advertisement will use impactful fonts and the slogan "Nobody does it like arrow." It will highlight the trainer's quality, affordability, attention-seeking design, and cool look to appeal to the target audience. Color choices will be bold colors like blue, white, red and black to stand out but avoid pink which is seen as girly.
The document outlines early wireframes and iterations for Sizable, a mobile app that allows men to find clothing that fits their body measurements by selecting their size on a virtual body and seeing search results for shirts, pants, and outfits that fit. Key screens include sliding to adjust size measurements, viewing search results filtered for items that fit the selected size, and seeing a map of nearby stores where matching items can be tried on or purchased. The wireframes show refinements to prioritize fit and add options for selecting body type silhouettes in response to usability testing feedback.
This document outlines a CLIL demonstration lesson on niche marketing for an elementary level class. It begins with an introduction to the teacher's elementary course, focusing on creating a safe learning environment and incorporating higher-order thinking skills. The main part of the lesson demonstrates a unit on niche marketing from the textbook. Students participate in activities to define key concepts, analyze example websites, and discuss a reading. They also engage in a role-play activity where they pitch business ideas to potential investors. In conclusion, the teacher reflects on the lesson and student participation.
Websites in Brand Development: Levi's® 501and Sunsilk GOGKannu Priya Rawat
A Research Methodology project to explore how websites of Brands(Levi’s 501 and Sunsilk Gang of girls) help in building Brand Associations. The methods used for this Research are In - depth interview and Group discussions. The conclusions arrived have helped prove the hypothesis taken before starting the research on this topic.
The research entails the study of how the consumer became aware of the website? Was the interface user - friendly? Were their any problems? How well did they connect with other consumers online? Did they share their experience?... etc. These questions helped solve not only Design issues but also gave a lot Consumer Insights into the brands.
The document provides an analysis of research conducted to inform the design of a new clothing brand. It summarizes findings from product research, questionnaires, and interviews with the target audience. Key insights include that the audience prefers clean, simple designs with dark color schemes and images over text. They want the website to have an easy navigation and professional look. Most would buy t-shirts and prefer casual styles. This research will help appeal to the mainly female, teenage audience by incorporating their preferences into the clothing designs and website.
The document outlines research conducted on existing football kits including product research of different kits, a questionnaire distributed to classmates about kit preferences, and interviews with two friends. Common features identified across researched kits included colors, logos, and shoulder stripes that will be incorporated into the author's own kit designs. Both strengths and weaknesses are discussed around the different research methods used.
The researcher conducted product research by analyzing existing fashion and makeup magazines to understand styles, layouts, and themes. A questionnaire was distributed via Survey Monkey to gather audience insights. Interviews were also conducted using open-ended questions. The response to the research methods was positive, with interviewees providing clear and detailed answers. While the online survey allowed for quick feedback, a disadvantage is that some people may not have time to complete it. Overall, the mixed research methods provided useful information to inform the magazine design.
The researcher conducted product research by analyzing existing fashion and makeup magazines to understand styles, layouts, and themes. A questionnaire was distributed via Survey Monkey to gather audience insights. Interviews were also conducted using open-ended questions. The response to the research methods was positive, with interviewees providing clear and detailed answers. While the online survey allowed for quick feedback, a disadvantage is that some people may not have time to complete it. Overall, the mixed research methods provided useful information to inform the magazine design.
The questionnaire responses provide insights into the target audience for a new clothing line. The audience is primarily male, values comfort, and favors hoodies/jackets in black, grey, or blue colors. Respondents said they would pay mostly on the cheaper side and preferred designs on pockets or sleeves. Popular brands mentioned were Adidas and Superdry. To appeal to this audience, the new line will focus on comfortable, affordable hoodies and shirts featuring pocket or sleeve designs in black and other dark colors.
The document provides research and analysis on existing superhero products, audience research through surveys and interviews to understand preferences, and an evaluation of the research methods. Research showed common features like logos and colors, and the audience prefers bright colors, hoodies, and would spend up to £15. Both strengths and weaknesses are discussed for product research, surveys, and interviews conducted.
Here are the key points I gathered from the interview:
- Designs should be simple on t-shirts but more complex across hoodies/long sleeves with designs in multiple areas.
- Price range should be affordable with t-shirts around £20 and hoodies/long sleeves up to £60 due to more design/effort.
- Colors for simple designs like t-shirts should be 1-2 colors like white/black. More complex designs could have 3-4 colors like red, black, white which go well together.
- Audience prefers clean, simple designs that aren't overly complicated. More design/effort justifies higher prices on hoodies/long sleeves.
This gives useful insight into what
Here are some key points about evaluating your research:
- You used a variety of methods (product research, questionnaires, interviews) which provided different types of insights. This helped gain a well-rounded understanding of your audience.
- Questionnaires and interviews directly engaged your target audience to understand their preferences and needs. This is a strength.
- Product research alone may not have captured detailed audience feedback. Combining it with other methods strengthened your research.
- Distributing surveys to people you know ensured high response rates. However, a broader sample may have offered more diverse perspectives.
Overall, using multiple qualitative and quantitative research techniques helped you learn directly from your audience. For future iterations, exploring additional distribution channels could further
The researcher conducted product research, questionnaires, and interviews to gather information. Product research provided visual examples but relied on the researcher's perspective. Questionnaires received direct feedback but responses were not always on target. Interviews allowed follow-up questions for clarification but conversations could go off-topic. Surveys were distributed via email, which was convenient but lacked verification and response rates. Overall, using multiple methods provided a range of perspectives to inform audience understanding.
The student created a clothing brand called Oliver-Frost Production Process Evaluation. They researched design aspects of 4 existing brands and interviewed potential customers. The initial plan was to create a magazine or posters, but they decided on a clothing brand instead. The brand logo features playing card suits. The student designed t-shirts and hoodies but ran out of time for other planned items. Peer feedback suggested creating more designs beyond recolors and incorporating the logo more prominently. The student agreed more products and advertisements could have improved the brand.
The document discusses research conducted for a music video and clothing line project. Product research provided thorough examination of existing products but some products did not exist or were not online. Questionnaires collected diverse opinions but some answers were uncooperative. Interviews elicited specific, relevant answers but some were basic. Surveys distributed by email received varied responses as not all recipients were interested in the topic. Overall, the research methods provided both strengths in gathering information and weaknesses in obtaining useful data from uninterested audiences.
The researcher conducted product research, questionnaires, and interviews to understand their target audience for a hip hop merchandise line. Questionnaires provided specific audience preferences but some answers were equally split, while interviews gave more detailed responses but from a small sample. Overall, the research illuminated that the audience prefers simple, black and white designs featuring artists and album artwork on vinyls and t-shirts priced reasonably. The strengths were gaining inspiration and audience insights, while weaknesses included some inconclusive questionnaire answers and a small interview size.
Oliver-Frost conducted research on 4 clothing brands to inform the development of their own brand focused on playing card suits. They created t-shirt and hoodie designs but wanted to create more products like phone cases and trousers. Peer feedback suggested creating more designs beyond recolors and advertising the brand on other sites. Oliver-Frost agrees more original designs were needed but disagrees with removing the card suit theme integral to the brand identity.
The target audience for the project is young adults interested in streetwear and hip hop. Research found streetwear consumers are mostly male teenagers in Asia. The document analyzes several existing streetwear brands like Off-White, Corteiz, and A Cold Wall that will influence the project's designs. Interviews revealed audiences spend $100-200 monthly on clothing and prefer simple, durable designs. Mockups and posters will be created testing designs and branding.
The researcher conducted product research, questionnaires, and interviews to understand their target audience for a clothing line. Product research provided inspiration but was limited. Questionnaires gave audience preferences but were challenging to combine. Interviews provided specific insights but from few individuals. The response showed the majority audience is male who prefers darker colors and plain styles. Most spend over £100 monthly on clothing online. The research provided useful insights but balancing all preferences was difficult.
Here are the key points from the interview:
- The interviewee likes fashion because it allows for self-expression and shows personal style and identity. Fashion is a way to project what kind of person you are or want to be.
2. What kind of fashion magazines do you usually read?
- I usually read Vogue, Elle and Cosmopolitan magazines. I like Vogue because it shows high fashion trends and new collections from famous designers. Elle has interesting articles about celebrities and beauty tips. Cosmopolitan has good relationship and sex advice sections.
3. What kind of content would you like to see in a new fashion magazine?
- I would like to see fashion trends for different
Here are the key points I would highlight in evaluating the research:
- The sample size for surveys and interviews was small, limiting insights into the full target audience. Larger samples would provide more robust findings.
- Distributing surveys only via email risks self-selection bias as only those motivated may respond. A mix of online and in-person methods could broaden reach.
- While product research gave ideas, it may not reflect this specific audience's preferences. Direct questions to them would be more relevant.
- The demographic makeup of respondents (mostly male) did not align with the product (fashion magazine). Refining recruitment to match the target profile could improve usefulness.
- Interviews allowed for deeper exploration but
Here are my key observations from the interview:
- The interviewee associates brands like Stone Island, CP Company and Adidas with football casual clothing. They recognize these as commonly worn brands at football matches.
- Their favorite brand for the model to wear would be Stone Island, as they see it as a respected brand within football culture, even if they are not personally interested in the "football side" of it.
- They would prefer the magazine focus more on clothing than interviews, as they are more interested in seeing photos and details of the clothing rather than reading descriptions.
- They expect brands like Stone Island featured in the magazine to be on the higher-priced side, recognizing it as a "hyped"
The document provides an evaluation of the student's fashion production process project. It discusses the strengths and weaknesses of the student's research, planning, and time management. It also covers the technical and aesthetic qualities of the designs, how they appeal to the target audience, and feedback from peers. The student conducted surveys and interviews for research but did not fully utilize the results. Their planning allowed ideas to be tested but they took on more than they could complete. Peer feedback suggested making more designs, incorporating the logo more, and offering a wider variety of products and colors, which the student agreed with.
Here are some key points to evaluate your research:
- Product research provided valuable insights into effective design elements, but analyzing a wider variety of products could have offered more perspectives.
- Questionnaires allowed you to gather audience feedback on specific aspects, but questions could have been more targeted to drive design decisions.
- Interviews provided qualitative insights, but asking more probing follow-up questions may have yielded richer data.
- Email distribution for the survey was a low-cost option, but limited the reach. Using multiple distribution channels could have captured more responses.
Overall, your research methods gave useful information, but focusing questions more and casting a wider net may have generated even stronger audience understanding to inform your designs. Refining
The document provides information about three job vacancies, university courses related to those jobs, and an action plan and case studies about people in creative industries. The job vacancies are for a game developer, photographer, and sound designer in London. The university courses are in game design and development, photography, and sound design. The action plan outlines high school and college goals from 2015 to 2025 related to entering the media/computer industry. Case studies describe the early careers of Walt Disney and video game creator Yuji Naka.
Oliver Frost is a designer located in Riccall, York who is currently studying for a Creative Media and Production diploma at York College. He has good communication and time management skills and can help people make decisions. Oliver also has strong Photoshop skills and can work well in a team to generate new ideas. His qualifications include GCSEs in English, Maths, Science, Art, Food Preparation, Geography, and IT from Barlby High School between 2013-2018.
Oliver-Frost will create modernized card suit designs for clothing using red, black, and white colors. Different designs will be created for hoodies, t-shirts, jackets, and other items. Fonts and stock photos will provide inspiration for the logo, designs, and templates, which will be drawn in Photoshop at college over several days. A website will also be designed matching the brand's aesthetic and color scheme.
The document describes the process of designing a logo and clothing for a brand called "All Four". The creator drew the logo using playing card suits and a bold font. Hoodie and t-shirt designs were then made using the logo. Different color variations of the t-shirt designs were also created using editing tools. A repetitive logo t-shirt design and a website to showcase the brand and products were developed. The website allows customers to select products, colors, sizes and add items to a cart.
1. The document analyzed several existing clothing brands like Superdry, Jack & Jones, Syndicate Original, and Sidemen Clothing to understand their product features and marketing strategies.
2. Common features identified across brands included using a white background to showcase products and focusing on high quality.
3. Aspects the author wants to include in their own brand are white backgrounds for products, good designs, and high quality like Superdry and Jack & Jones.
4. Audience research through surveys and interviews found that the target audience prefers comfortable, stylish clothing priced around £15-30 and would mainly purchase t-shirts and hoodies.
Oliver Frost conducted experiments with designs for t-shirts, hoodies, and a website for a clothing brand called All Four. For the t-shirt design, Oliver placed card suit symbols on a white t-shirt template. For the hoodie designs, Oliver placed the card suit symbols and brand name "All Four" on the arms of black and white hoodie templates. Oliver also created a basic webpage layout with product boxes and a shopping bag image to showcase products for sale. While these were just initial concepts and experiments, Oliver found them useful to get ideas for designs and placement of elements, but thinks some designs could be improved with additional colors or element placement for the final products.
The document describes experiments with t-shirt and hoodie designs for a clothing brand. For the t-shirt designs, stock images of playing card symbols were placed on a white t-shirt template. Different color schemes were tested. For the hoodie designs, the same card symbols and the brand name "All Four" were placed on black and white hoodie templates. The designer notes that the experiments were useful to test out design concepts but changes may still be made, such as adding or removing elements, before finalizing products.
Oliver Frost created a logo for his clothing brand called "All Four" which features playing card suits in red and black colors. He drew the logo using a drawing tablet and experimented with different fonts before settling on Gill Sans. Oliver then designed several clothing items like hoodies and t-shirts featuring the logo. He created variations by changing colors of the logo and rearranging elements. Oliver also made a webpage to showcase and sell his brand's products, arranging the layout differently than other clothing websites.
Oliver-Frost will create modernized card suit designs for clothing using red, black, and white colors. Pictures of card suit styles will be incorporated onto hoodies, t-shirts, jackets, and other products. Favorite fonts like Engravers and Enchanted Land may be used, though the latter is copyrighted. A website will match the color scheme and brand aesthetic. Designs and logos will be drawn at college using Photoshop before adding them to clothing templates. Evaluation will begin on Day 5 using PowerPoint.
Oliver Frost created a gaming magazine for a school project. In his research, he looked at existing gaming magazines to understand their typical layout and structure. For his magazine, Oliver chose Super Smash Bros Ultimate as the featured game. He selected turquoise and purple as the color scheme and fonts. According to the feedback, peers liked the logo and color scheme but felt the magazine cover was cluttered with characters overlapping the masthead. Oliver agreed some aspects could be improved like the double page background and secondary article leads.
The document provides an evaluation of Oliver Frost's production of a ride review for the Wicker Man rollercoaster. It includes sections on his research, planning, time management, technical qualities, aural qualities, audience appeal, and peer feedback. The peer feedback suggested adding more sound effects to make the review more engaging and improving the editing and quality of some voice clips. Oliver agreed that adding more sound effects would have strengthened the final product.
Oliver Frost created a script reviewing a wooden rollercoaster ride that included opinions on the ride, manufacturer, cost, theming, queue line, and ride details. He downloaded sound clips to use in the review, including rollercoaster sound effects and crowd noises. Over half term, Oliver recorded voice clips for each paragraph of the script using a phone app. In Premiere, Oliver arranged the voice clips, sound effects, and music where they fit in the script. He adjusted volume levels and added fades to transitions to create a cohesive 5-minute audio review.
The document outlines a pre-production plan for a presentation on a rollercoaster that includes sound effects, music, props, locations, contingencies, health and safety considerations, and a schedule. Sound effects and music will be taken from YouTube and edited together in Adobe Premiere. A voice recorder will be used to record narration, which will then be edited with the sound effects and music. PowerPoint will be used for the presentation. Potential issues and solutions are addressed, and a 7-day schedule is provided.
Oliver Frost created an experiment documenting his morning routine by recording voice narration on his phone and collecting sound effects from freesound.org to add to different audio tracks in Adobe Premiere. He adjusted the levels on his voice clips to make them louder than the sound effects. Oliver plans to write a longer script for his final product and include sound effects as he did in this experiment to help tell his story.
This document discusses three reviews of the rollercoaster ride "Wicker Man" at Alton Towers theme park. All three reviews provide footage and descriptions of the ride experience while discussing elements like the ride's theming, layout, and soundtrack. They also analyze aspects like the ride's location in the park and details about its construction. The reviews range from around 8 to 20 minutes and incorporate both positive and negative feedback on the ride.
Oliver Frost has initial plans for three podcast ideas: a video game review podcast discussing a game or series' history, why people enjoy it, and his opinions; a theme park or ride review podcast covering the manufacturer, opinions on the ride, and history of the manufacturer and ride area; and a ghost story explaining why the ghost is there, who the ghost is, and who the ghost is haunting. The theme park or ride review podcast would include Oliver's opinions and the history of the park or ride, and he would choose either a theme park or specific ride to review, discussing the manufacturer and ride model.
The proposal is for a video game called "Otto the Otter" which is an adventure/action platformer. The player controls an otter trying to find its way home while facing obstacles. Early levels will teach gameplay skills. There is a pixelated art style and storyline told through cutscenes. The target audience is ages 5+ as it avoids violence and aims to entertain all ages and groups without offense through its family-friendly content and designs created from scratch without copyright issues. Legal/ethical considerations include avoiding offensive, racial, or religious material and restricting younger players.
This proposal outlines a gaming magazine called GamingLegend. The magazine will entertain and inform regular gamers by providing high-quality reviews of various video games. These reviews will be written by a single person to avoid confusion. The magazine will also feature a section on older, lesser-known games and include news on upcoming releases. The primary audience is 12+ to align with game ratings, but the secondary audience is 18+ to allow coverage of any game. Reviews will avoid offensive language and restrict coverage of games inappropriate for younger audiences. The magazine will use names, pictures and logos of reviewed games but have a distinct enough format and content from other magazines to avoid copyright issues.
6. visual production reflection completeOliverFrost4
The document describes the process of creating a magazine cover and 2-page article spread for a gaming magazine called "GamingLegend". It discusses tracing letters from the magazine title to create a logo, selecting a background image featuring Super Smash Bros. Ultimate, and positioning various design elements on the cover like the logo, title, and menu. It also outlines writing the article text and placing gameplay photos, character renders, and a title/subtitle in the designed spaces on the 2-page spread. The final result is said to look nice with all elements incorporated as planned.
The document provides details for creating a style sheet and magazine layout for a gaming magazine. It includes information on font choices, color schemes, potential page layouts, resources needed like images and fonts, contingency planning for issues that may arise, health and safety considerations, and an 8-day schedule to complete the project.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Make a Field Mandatory in Odoo 17Celine George
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2. Existing Product
• I like to have the quality of Superdry t-shirts and the
quality is something I would like to take from Superdry
and use in my own products.
• Superdry have 6 values that go into creating their clothes.
These are Passion, Creativation, Quality, Family,
Individuality and Fun. These values are the core of the
brand as all of them go into the items that they produce
because they care for their customers. These values are
what made Superdry become a popular brand.
• They are my favorite clothing brand and they would
inspire my brand towards these. I buy many clothes from
them because they feel comfy. Many people buy from
Superdry because the quality is so good and that it is also
quite cheap. I like how they use American and Japanese
styling even though the company started in England.
• They're designs are good as they could have some creative
designs but also simple designs such as the logo in the
corner of some of the t-shirts.
• These clothes are mainly high street streetwear but they do
all types of clothing.
3. Existing Product
• I like these products because of the designs that they
create. I also like the quality of their products as well
since the price of this brands products are quite cheap.
• Superdry do men's, women's and unisex sizes. They do
not do children's sizes for their clothes. This brand will
be a middle class social status but you could also say
that its for lower class since their products are quite
cheap. This psychographic would be belonger because
Superdry has a loyal brand.
• They normally showcase their products laid out with a
white background but sometimes they use a model to
show of their brand.
• They also do other types of clothing such as hoodies,
coats, hats, shoes, trousers etc.
• The webpage has good tags for when you finding a
product of theirs. They also have a search bar, shopping
cart, wishlist and account options. They also have a
prominent logo in the middle of the top bar for their
audience to know that it is their brand and that they are
proud of it. They have used the colour scheme of black,
white, orange and yellow. All these features create a
attractive webpage which can make more people use it. I
like the colour scheme because black goes with any
bright colour so it makes it appealing.
4. Existing Product
• Jack&Jones are a company are based in most European countries
however they are also in the USA. They are owned by a bigger
company based in Denmark called Bestseller.
• Jack&Jones have high quality clothes that are mainly streetwear.
They are more expensive than Superdry but it it is way more high
quality than Superdry.
• Jack&Jones don’t have much creativity than other brands as they
mainly do quite basic designs such as printing their logo on
anything they make or even have blank t-shirts.
• I do like their brand though as their jackets and hoodies are quite
comfortable and they feel high quality.
• I would take the hoodie/jacket quality from Jack&Jones and use it
in my own.
• They showcase their products mainly with models but sometimes
they use a white background and bright white light.
• I like the quality of this brand and I would buy them knowing that
their products are well made.
• Jack and Jones only do men's and children's clothes. I would say
these clothes are for the middle class since the price of these
products are quite high.
5. Existing Product
• This clothing brand is called Syndicate Original. This brand is by a
content creator on YouTube called The Syndicate Project.
• They make t-shirts, hoodies, hats and wrist bands.
• I have never bought from the brand however I do like different designs
that are created for the clothing and I will take inspiration from this
when creating my designs for the t-shirts.
• The one thing I would add with this brand is add more colours as they
only do black and white coloured t-shirts and hoodies.
• I’ve heard it is very comfortable which is one of the reasons that
people buy it. Other reason why people would buy his clothes is
because he has a huge fan base and people would want to wear
something with his name on.
• When displaying the clothes they use a white background with a bright
light to show the products. This works the best to show off your
products.
• Syndicate Original do products for men, women and kids and I would
say these products are middle class as their products are middle class
as a t-shirt is around £15-25.
6. Existing Product
• This brand is called Sidemen Clothing and it was created by the YouTube
content creators called The Sidemen. This will make them a popular
brand because their YouTube audience will buy their products because
they enjoy their content and that it is quite stylish.
• They make t-shirts, hoodies, tracksuits. They make these for men, women
and kids. Their design are quite simplistic which include their logo
however they also make some creative designs like the rhino t-shirt which
I like because they used the name and turned into a picture.
• I would also like to look at the phone cases. This is because I would like
to create my own phone cases.
• I like the designs of the these phone cases especially the white marble
with logo design. I also like the plain black one with logo. I would
probably create a design similar to ones that I like and also do my own
designs.
• Their only colours are black and white which they could improve on.
• The fans of the Sidemen would but their products as they enjoy their
content and would support their brand.
• When displaying their products they use a white background and a bright
light.
• Their products are priced around £15-25 so I would say their products are
made for the middle class.
7. Research Analysis
• What common features do the researched products have?
• They all use the white background to showcase their products
however on the Superdry and Jack & Jones I did show pictures
with models but they do also use the white background. They are
also high quality brands as I would like my clothing to be high
quality so that my products will last longer for people to wear.
• What aspects of the research will you include within your on
work?
• I will use the white background to showcase my products. I would
also like good designs for my products like on the Syndicate
Original products. The quality of my products should be high
quality like the Superdry and Jack&Jones. I would also like to
create designs similar to the Sidemen Clothing products because I
like the simple designs which are creative as well.
9. Audience research
• Observation: From this I can tell that most of the people that did my survey
was male. 5 males and 1 female did my survey. 6/6 people answered with 83%
male and 17% female.
• What this says about my audience: This tells me that my audience would
mainly be male however there may be female that want my products.
• How will your product appeal to this audience: I will create my clothing
brand with both genders in mind. I will also have my clothes unisex.
10. Audience research
• Observation: From this I can tell that 5 people would but clothes because of the style of them. 4 people
would buy them because they are comfortable and the colour of the clothing. 3 people would buy because of
the price. 2 would buy because of the quality of the clothing. 1 person would buy the clothes because of the
brand. 6/6 answered this with 66% comfort, 83% style, 50% price, 33% quality, 16% brand and 66% quality.
• What this says about my audience: This shows me that I need to create clothes with a good style for my
audience to buy them. I also need to think about comfort and the colour for them to consider to buy.
• How will your product appeal to this audience: My products would enjoy my products as I would make
the styling a number one priority. Also I would make my clothing comfortable and have good colours.
11. Audience research
• Observation: From this I can see that 4 people would rather go in-store to buy their
clothes instead of going online to buy them. 2 people chose to buy their clothes online
instead of going in-store to buy them. 6/6 answered. 67% in store and 33% online.
• What this says about my audience: This shows that my audience would rather like to
see their clothes in person than rather look at them on a website.
• How will your product appeal to this audience: I wouldn't be able to show my product
in real life however I would be able to show a picture of them online.
12. Audience research
• Observation: From this 3 people would spend around £20-30 when they go clothes shopping, 1
person would spend £0-10 when buying clothes, 1 person would spend £30-40 when shopping for
clothes and 1 person would spend £40 or more than going shopping. 6/6 answered. 16% on £10-20,
£30-40 and £40+. 505 on £20-30
• What this says about my audience: Most of my audience will spend up to £30 when shopping for
clothes.
• How will your product appeal to this audience: This gives me an idea on how much I could sell
my products for as I didn’t really know how much to sell them for.
13. Audience research
• Observation: From this 5 people would buy t-shirts the most, 4 people would buy hoodies, 4 people
would buy trousers and 3 people would buy shoes. However no-one would buy coats or hats. 6/6
answered. 83% t-shirts. 66% hoodies. 50% shoes. 66% trousers.
• What this says about my audience: This shows that my audience would buy t-shirts the most but
they also would buy hoodies, trousers and shoes.
• How will your product appeal to this audience: My products could be good for them to buy as I
would mainly make t-shirts. However there would be variety with hoodies and other items.
14. Audience research
• Observation: From this I can tell that 3 peoples favourite colour is blue, 2 peoples
favourite colour is red and 1 persons favourite colour is red.
• What this says about my audience: This tells me that my audience would buy clothing
that are their favourite colours.
• How will your product appeal to this audience: I could experiment clothes with the
audiences favourite colours and see if I like them.
15. Audience research
• Observation: When people shop for clothes 2 people would return to the same shop, 1 person would
go to new shops and websites and 2 people would go in because of window designs. No-one would
look for special offers. 5/6 answered. 40% return to the same shop. 20% go to new shops. 40% go in
because of window displays.
• What this says about my audience: My audience would end up returning to the same shops when
buying clothes but also they would go in because of the displays in the window. However not many
people would buy from new shops and no-one would look for special offers.
• How will your product appeal to this audience: If not many people would go to new shops they
may not want to buy my products.
16. Audience research
• Observation: 2 people would buy their clothes a couple times a year, 2 people would buy
them a couple times a month and 1 person would buy their clothes every other week. No-one
chose to buy their clothes once a week or multiple times a week. 5/6 answered. 20% go every
other week. 40% go a couple times a month and year.
• What this says about my audience: My audience don’t really buy their clothes very often as
they would buy them either a couple times a month or year.
• How will your product appeal to this audience: Because of the quality of m items they
wouldn’t need to buy them very often.
17. Audience research
• Observation: This shows that the peoples clothes style that did the survey was that 2
people was a small, 1 person was a medium and 2 people was a large. 5/6 answered. 40%
on small and large. 20% on medium.
• What this says about my audience: This shows that my audience have a range of
different sizes.
• How will your product appeal to this audience: This means that I should make
different sizes for my clothing brand so it benefits to anyone that wants to wear my
products.
18. Audience research
• Observation: From this survey 2 people said Adidas was their favourite brand, 1 person said
Hollister was their favourite brand, 1 said Vans was their favourite brand, 1 said Jack&Jones was
their favourite brand and 1 didn't have a favourite brand.
• What this says about my audience: This shows that my audience like these brand because of how
well made they are as all of these brands have high quality products. Also most of these brand are
based on streetwear
• How will your product appeal to this audience: My products would appeal to this audience
because I would create my products high quality and also that my products would be streetwear.
20. Interview 1
• What types of clothes would you buy the most? Why?
• I would mainly buy t-shirts and hoodies. This is because I would
maybe like the designs on them.
• How much would you pay for 1 t-shirt?
• I would pay up to £15 for 1 t-shirt.
• What is a must when you buy clothes?
• I would buy them because they would be comfortable to wear and
that the designs on them would look good.
• Would you be interested in trying out new brands? Why?
• I would because other clothing brands may have some good
looking products that I may want to buy.
21. Interview 1
• Observation: The interviewee said they would mainly buy t-
shirts and hoodies because they may like the designs on them.
They also said they would pay up to £15 for 1 t-shirt. They
would buy because the clothes were comfortable and that some
designs on them look good. They would be interested in trying
out new brands as some of their clothing would look good.
• What this says about my audience: This shows that my
audience would like comfortable clothes and also like a good
design on it as long as it looks good.. They would pay up £15
for a t-shirt. They would but t-shirts and hoodies.
• How will your product appeal to this audience: My products
would appeal to them because I would make t-shirts and
hoodies for my brand and I would make my clothing
comfortable and have reasonable price tag.
22. Interview 2
• What types of clothes would you buy the most? Why?
• I would buy hoodies, t-shirts, trousers and hats. This is because
they would all be part of a set and I enjoy matching clothes to
others.
• How much would you pay for 1 t-shirt?
• I would pay up to £20 but it depends on the quality.
• What is a must when you buy clothes?
• I like it when clothes match with each other. I also like good
quality clothing. I like simplistic designs as well. I also like
comfortable clothes.
• Would you be interested in trying out new brands? Why?
• It all depends on how comfortable and good quality it is but I
would try new brands.
23. Interview 2
• Observation: This person would buy hoodies, t-shirts, trousers
and hats because they may all be part of a set. They would pay
up to £20 but it depends on the quality of the product. They
like it when clothes match with each other. They also like good
quality and simplistic clothes. And that the clothes are
comfortable. They would try a new brand but it depends on
how comfortable and if it is good quality.
• What this says about my audience: This shows that my
audience would like good quality and comfortable clothing.
They would pay up to £20 for a t-shirt as long as it has good
quality. They would but hoodies, t-shirts, trousers and hats.
• How will your product appeal to this audience: My products
would appeal to them as I have a reasonable price tag. I would
make t-shirts, hoodies and hats and my clothes would be good
quality and comfortable.
24. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary- 12+
Secondary-7+
• This age is because of my sizes that I will be doing
for my products and for 12+ would be perfect for
my primary audience. 7+ is just if people around
that age would want to wear my products.
Gender
Mixed Gender • My products will be unisex so anyone can wear
my products. I will be using red and black as my
main colour scheme because they are very mixed
colours and that anyone can be happy wearing
them. I would also be creating a product that has a
variety of colours for more people to be happier
with my products if they don’t like red or black.
Psychographic
Belongers • I have chose this as people may want to be loyal to
my brand and that my product would be made in
the UK.
Social Status
Primary-Middle Class
Secondary- Lower Class
• I will price the of my products wont be too
expensive for the lower class to not be able to buy
but enough for the middle class to buy. This would
be similar to the Superdry brand as I inspire to
have a brand similar to them.
26. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
• Product Research
• Research is really good when creating a new brand and you should see what works best. I
could get a good understanding on what to do when creating my own brand when
comparing them to big brands. A strength is that I can also borrow some ideas that made
these popular brands great. A weakness is that there is still more to creating a brand than
just creating products.
• Questionnaires
• The questionnaires were good because it gave me an idea on what people would like when
they buy clothes however I can’t do everything they want. This gives me a perspective on
others feelings on what they like and all were different to each others opinions. A recurring
part of my surveys is that my responses were either equal or one of my choices were quite
prominent. This gave me easy decisions so I could incorporate those choices into my
products. My answers also gave me the colours of the card suits t-shirts as well.
• Interviews
• These gave me a better point of view on what people would like to see on my clothing as
the questionnaire has many people answering them and I cant do every single thing every
single person wants. Its harder to get someone to do interviews though.
27. Research Evaluation
• What sort of a response did you get?
I got simple answers of people which gave me a good understanding on
what to do even though they weren't explained the best.
• How did you distribute your survey? Give an advantage and a
disadvantage
• I made questions that will help me decide what do create when designing
my products. A advantage I that I got some new ideas that I could do
when the survey was answered such as with colours of my products and
what type of products I should make. It also inspired me to create my
card suits t-shirt with the colours since I was going to only stick with red,
black and white for the colours. A disadvantage was that most of the
answers were mixed and I can’t do everything people want as then I
would create too much and could run out of time in production.
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a historical product (pre-1990) similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Discuss the existing product research, surveys and interviews
Discuss the responses you got from your survey
Discuss distributing your evaluation digitally