The questionnaire responses provide insights into the target audience for a new clothing line. The audience is primarily male, values comfort, and favors hoodies/jackets in black, grey, or blue colors. Respondents said they would pay mostly on the cheaper side and preferred designs on pockets or sleeves. Popular brands mentioned were Adidas and Superdry. To appeal to this audience, the new line will focus on comfortable, affordable hoodies and shirts featuring pocket or sleeve designs in black and other dark colors.

1. Research
Joshua Meredith

2. Existing Product
the product shown is a long sleeve by Valkyrae.
The name is of the long sleeve is Valkyrae roses
drip. It shows a black hoodie with a rose design.
The rose design is simple but effective, having 2
colours in the design makes the long sleeve clean
and not all over the place. The rose is centred in
the middle with a box around it to help it stand
out. Doing this makes the design look nice and
makes people want to wear it. The sleeves have the
writing Valkyrae down it to show what company
the creation is from. This Is done simply with a text
font and isn’t over complicated. The price of the
long sleeve is £25.60 making it a reasonable price
which isn’t too expensive. The long sleeve is also a
unisex body making it so everybody can wear it.
This shows no primary audience and doesn’t make
it have limitations. The sizes go from a XS to a 3X.
This makes it accessible for more people and makes
it more viable for people to wear.

3. Existing Product
This product is all full merch line by 100 thieves, this
shows a hoodie, a t shirt and a long sleeve. The hoodie is
a plain white hoodie with the name 100 thieves sewed
in the middle in a black. This is a very simple design
which makes the hoodie look clean. The t-shirt is a plain
black shirt with the writing hundred thieves los Angeles
on it. The colour scheme is two colours being white and
red. Another simple design which makes it look clean.
Using the 2 colours make the design stand out more as it
isn’t overcomplicated. Hundred and los Angeles is in a
white while as thieves is bigger and bolder in red with a
white background. The long sleeves goes by the name of
a “geography” long sleeve showing a outlined map
design on a red. It also shows 100 thieves in white on
the front with hundred going down the left sleeve and
thieves going down the right sleeve. This is a more
complicated design than the others but still is a simple
and clean design. As of now these are sold out as they
are very popular so I am unable to check the price.

4. Existing Product
This product is made by adidas. Adidas is a
popular clothing and shoe brand. The
pictures show two longsleeves and 1 t shirt.
The shirt is a plain black tee with adidas’s
signature logo in white. This is a basic design
which pulls people attention as it shows the
brand nice and clearly. The longsleeves is the
same logo in different settings. The black
one makes the logo a little bigger to fit the
full front of the longsleeve as the red one
makes the logo smaller to cover more of the
chest area. All of these are a usual design by
adidas as they are mostly worn for the brand
because of its popularity. The t shirt goes for
£23 and the two longsleeves are £45. these
are reasonable prices for a big company but
for a simple design doesn’t seem worth the
price. The sizes have a big variety ranging
from xs to 2xl

5. Existing Product
These products are made by the company Nike. Nike
is a popular brand along with Adidas. Nike and
Adidas are known as rivals. The pictures shown are a
long sleeve, a jacket and a long sleeve football shirt.
The long sleeve is a blank black with the logo across
the chest area, the logo is a white tick with the Nike
writing above it. As Nike are a big brand a simple
long sleeve like this is very effective as it shows off
the brand. The jacket is a 3 color design of white,
grey and black with a black Nike logo. The logo is the
same one on the long sleeve but is smaller and a
pocket sized version. The logo is shown once again to
show of the brand name this give it a clean design
while also being able to show off the brand. and the
football shirt is a purple shirt with green assets for
Totten ham hotspur football team. This shows the
football teams logo and the Nike logo in green. As
this is a football shirt it’s a nice design to show off
that you are a fan of the team. The price range of
these pieces of clothing is £20-£60. for this brand the
price is normal being a big brand

6. Summary of existing products
• All of the products shown below attract their primary and
secondary audiences by advertising their brand and making
sure they function in the same way as they advertise. This
is why nike is such a popular brand as it has a reliability
towards their audience which makes them go back to the
brand. Nike and 100 thieves will have a primary audience to
teen males and a secondary audience to male adults
whereas valkyrae will have a female teen primary audience
and a female adult secondary audience. They are limited to
a brand name to make sure the audiences of their brand
know where it came from but they mix up their style to
gain more attraction and more of an appeal to different
people.

7. Research Analysis
• What common features do the researched products
have?
– They all show their name on at least one of the product to
show the brand name. they all show their brand name so
when people see the designs they know where the person
got it from. This gives the brands more popularity. This also
is a trademark towards their company.
• What aspects of the research will you include within
your on work?
Seeing that most of the brands put their logo on their clothing I
will also put my logo on my clothing too. This will put my name
out there if more people wear it. This also gives my designs a
trademark as well.

8. Questionnaire Analysis

9. Audience research
• Observation: What gender my audience is. 5/5 respondents answered with male being 80% and
female being 20%
• What this says about my audience: this says that most of my audience are males but there is still
females
• How will your product appeal to this audience: my product will appeal to my audience as my
clothing is unisex meaning any gender can wear it. This is so it doesn’t limit it to a certain gender
and makes the clothing more viable. Making it like this will increase the popularity of my brand as it
has less limitations that some other brands.

10. Audience research
• Observation: what my audience looks for in clothing. 5/5 respondents with multiple answers
ranging from 40%-100%
• What this says about my audience: this shows that my audience looks for comfort the most while
purchasing clothing
• How will your product appeal to this audience: my clothing will be mostly based of comfort
therefore appealing towards the audience. I feel that comfort is the most important thing when it
comes to clothing making it my top priority. This helps the product as they will come to my brand to
look for comfy clothes

11. Audience research
• Observation: What my audiences favourite piece of clothing is. 5/5 respondents with multiple
answers ranging from 20%-60%
• What this says about my audience: The favourite piece of clothing is the hoodie/jacket/jumper
• How will your product appeal to this audience: my product will appeal towards my audience as my
clothing line will include hoodies. Being a fan of hoodies myself I want to make hoodies my top
piece of clothing as I feel they should stand out the most. Although hoodies are the best there still
is more products to branch to more people but my hoodies will be the best product as it gains more
of the audience that likes hoodies

12. Audience research
• Observation: what my audience favourite colours are. 5/5 respondents with
answers being black, red and blue.
• What this says about my audience: the most popular colour is black
• How will your product appeal to this audience: my product will appeal as I will use
the colour black in my pallet. Red and blue also came up in the favourite colours so
I shall include those colours aswell in the design process. Doing this will make the
customers happy as it is including the coours they would like to see in the product

13. Audience research
• Observation: what colour of clothing does my audience wear. 5/5 respondents with the answers
being black, blue, grey
• What this says about my audience: the majority of people wear dark colours like blacks and greys
• How will your product appeal to this audience: this will appeal as my products will have multiple
colour options so you can have it in darker colours. Black will be a choice of colour as it is a very
popular choice. Making it a choice of colour but not the only colours lets the customers have more
options but having most of them black as that was will mostly draw people to buy the clothing

14. Audience research
• Observation: this shows the price range my audience would go for. 4/5 respondents answered with
it all being at 25%
• What this says about my audience: this says that they are all willing to pay different amounts, but
mostly the cheaper options are the most popular
• How will your product appeal to this audience: although they are all diverse answers the biggest
show is that the cheaper options are chosen more than the higher priced options. This will appeal
towards my product as I will make my clothing a cheap price to make it more affordable. Making It
more affordable gives people more of an opportunity to get my clothing over other expensive
clothing like nike

15. Audience research
• Observation: where my audience would like their designs to be on their upper body clothing. 5/5
respondents with multiple answers ranging from 20%-40%
• What this says about my audience: this shows that my audience would mostly like a pocket or
sleeves design
• How will your product appeal to this audience: my product will appeal to my audience as there will
be a pocket designed shirt and a sleeves designed hoodie. Giving them a design like this makes it
more likely to buy them as it’s the design they are looking for while giving other options for a
secondary audience that may not want a sleeve design

16. Audience research
• Observation: what my audience favourite brands are. There are mutiple answers being slazenger,
superdry and adidas
• What this says about my audience: this says that my audience mostly like adidas and superdry
• How will your product appeal to this audience: this will appeal to my audience as some of my
designed shirt will be like adidas where it is simple but effective. This will make the primary
audience enjoy the product as its similar to products they like whereas the secondary audience will
still have other clothing that they can enjoy

17. Audience research
• Observation: how many and what colours would my audience want in my design. 5/5 respondents
with answers ranging from 2-3
• What this says about my audience: this says that my audience would like 3 maximum and 2
minimum
• How will your product appeal to this audience: my product will appeal as some designs have two
colours while other designs have 3 colours. This is to make my clothing jump out a little more. This
will help my product so the primary audience doesn’t get a piece of clothing with too many colours
and there will be ones with more colour for the secondary audience

18. Interviews

19. Interview 1
• Where would you like the designs on the clothing to be?
- I would like them to be in multiple area depending on the type of clothing. I think the t shirts
should be simple whereas the hoodies and longsleeves should be more complex adding multiple
designs all over it.
• What would you want the price range to be if you were to purchase one?
- As the t shirts would be a simple design I would like them to be a lower, affordable price and for the
more complex designs like the hoodies and longsleeves the price should go up as there is more
design and effort put into them. T shirts are usually cheaper than hoodies anyway so it so fit nicely.
I don’t think these should be too expensive so more people would consider to buy it. I say the price
range of £20-£60 or less but no more.
• What colours would you pick if you could choose? And how many?
- I think the t shirts and more simple designs should be 1-2 colours and no more as they are not as
complex. The hoodies and longsleeves should have 3-4 as they are more expensive therefore making it
seem more worth it. If I were to choose what colours I would choose red, black and white as they go
together nicely and make the product look simple but clean at the same time. For the t shirts I would go
with a white or black base and then whatever colour possible for the design on it.

20. Interview 1
• Observation:
To see the price, colour and design he audience would pick if they were the
ones making it.
• What this says about my audience:
this says that they don’t want something that is too much and want more of a
simple clean design. They want more effort into the more complex stuff like
the hoodies and the longsleeves but something easy and simple for the t
shirts. They want the t shirts to be quite cheap as they are simple and it will
bring the clothing up more in popularity. The more complex clothing should
also have more colours as they are more to catch the eye then the simple
clothing is.
• How will your product appeal to this audience:
my product will appeal as they will be the in the price range suggested by the
audience and the hoodies, longsleeves will have more effort in the design
making them more complex unlike the t shirts, socks, caps which will remain
simple.

21. Interview 2
• Would you purchase a print/poster if they were also sold?
- If the design on the clothing is cool enough to the point were I would like it in a print format then
yes. I have a ton of posters and prints all over the house and would love to get more, but if the
design isn’t up to standard of my liking then it wont be purchased.
• How much would you pay for a poster or print?
- A poster being a certain size should be £8 or under. As the poster is easier to print and has less
quality then the print it should be a lower price. The prints depending on how big the prints can
become should be £20 or under. As prints are more high quality depending on the material used
the price should be higher. As these are only pictures to place on a wall the price overall shouldn’t
be to high therefore making them affordable and more likely to be bought.
• What would you like to see on the poster/prints?
- I would like to see original artwork. If its copied from a video game or movie or something already
made then I would like it to be collaged to make it original or merged with something of you own.
Whether that be a logo or something you have made as long as its not a straight copy I would consider
purchasing it. I would like to see other designs then just the hoodie designs to make it more unique and
worth the purchase of the print and not just the hoodie.

22. Interview 2
• Observation:
to see the purchasable, price, and design the audience would choose if they were the
ones making the design
• What this says about my audience:
they would buy the product if it is original. They don’t want to see the same character
they can see anywhere unless it was collage/merged in someway towards my product.
They would like the price to be quite cheap to make it more available for them to get.
This shows that they want to invest into my product as long as its new and original.
• How will your product appeal to this audience:
This will appeal towards my audience as the price will be cheap and the designs will be
original. Im not wanting to copy anything that is already a popular character as I want
my production line to be my own and be seen as mine. If somebody was to walk into
somebody elses house with the designs up I would like them to think “that’s a RIOT
poster” and not “that’s Mario and sonic in a different pose. I want the price to be
cheap as I want it to be available to as much as possible with no restrictions.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary teenagers
Secondary anyone
• My content will mostly appeal towards the
teenage streetwear but can be worn by
anyone else that would want it. Its primarily
towards teenagers as it fits the style of a
teenager with vibrant colours and simple
designs but can also be worn by anyone as
the clothing doesn’t have limitations to
anybody
Gender
unisex • My content can appeal to anybody as my
clothing will be unisex therefore anyone can
wear it. This helps my product as it branches
out to as many people as possible making
the clothing brand more popular
Psychographic
Primary needs
driven secondary
any other
• My content is mostly towards needs driven
psychographics but my clothing can appeal
to any other psychographic
Primary middle • My content is mostly towards middle class

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths
and weaknesses of each method
– Product Research
• The product research process was done by using clothing companys that I already knew of. This made the
process easier as I already knew about the brand and could add that in without much research although some
things I wanted to add wasn’t able to be researched making the process a little more difficult but overall an
easy process. This was things like the price of all the 100 thieves clothing as they were sold out therefore taken
off the site. This made the process harder as it lowered what I could say about the product the less information
I got
– Questionnaires
• The questionnaire was the easiest part as all I has to do was ask questions and give them to my group of
friends. This makes the full process easier as I now know what to do with my product to make the majority
enjoy the content. Making the questionnaire gives me the understanding of what the product should look like
and what should/shouldn’t be added. It also showed how much I can expand the product to my full potential.
– Interviews
the interview was also an easy process as I just asked questions evolving around my
product to people I know being friends and family. This process required little effort and
helps me know what decisions to make towards my final product. This helps me know what
people would like to see in the product so I know what direction to take the entire product
in and having an idea of what is too far is helpful so I don’t overdo any of the products

26. Research Evaluation
– What sort of a response did you get?
I got sort simple answers during my research that lead to the point of what I
needed to do. Although the answered wasn’t very detailed they still give a big
understanding to what I should but in my product to make my audience consume
it. It gave a big understanding as it showed what colours I should max it out too
like 2-3 in the questionnaire
– How did you distribute your survey? Give an advantage and a disadvantage.
– I distributed my survey with survey monkey. This process make it quicker and
easier to make a survey to bring it out as fast as possible. As it was easily setup
I was able to make a survey in about 30 minutes so I could get responses as
fast as possible. The downside to it is the answers towards my survey wasn’t
as in detailed as I wanted them to be however they are still enough to make
an understanding on what to do with my products