1. The document analyzes the advertising strategies of several fashion brands including PrettyLittleThing, ASOS, The Kript, Victoria's Secret, Zara, Isawitfirst, H&M, and Jaded London. 2. Many brands use colorful fonts, influencer marketing, sales promotions, relatable quotes and slogans on social media to engage customers. 3. Photography plays a big role in visual advertising. Brands aim for eye-catching, creative photos that showcase products and appeal to target demographics. Minimalist and sophisticated styles are also popular.