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This document outlines a plan to grow sales of Izzi perfume by launching a new product line and communication campaign focused on a trendy new direction. The plan proposes a "Chic" product line featuring 5 styles inspired by Korean trends to appeal to teen girls. Key insights note that teen girls want to stand out and attract others. The communication idea is "Izzi Chic - Let's Pick Your Unique" across digital, print and events. A popular teen singer would endorse the campaign to connect to the target audience. The goal is to engage audiences and amplify the new product launch across multiple channels.
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Elite Young Marketers - Assignment 12.1 - Thao Nghi - Ngoc Tram
Elite Young Marketers - Assignment 12.1 - Thao Nghi - Ngoc Tram
Bitis Hunter - Map your vietnam - Marketing Arena 2016
Bitis Hunter - Map your vietnam - Marketing Arena 2016
Shine like your Sign - TRESemmé Salon Detox shampoo [Unilever Vietnam]
Shine like your Sign - TRESemmé Salon Detox shampoo [Unilever Vietnam]
Nhom 2 - Elite Young Marketers - 2 nd grand presentation
Nhom 2 - Elite Young Marketers - 2 nd grand presentation
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Cruciani C —Content Strategy Plan
The document provides a marketing plan to launch a new Disney & Cruciani collection bracelet line in China. It includes an overview of the Cruciani brand and China luxury market, analysis of target customers, content and strategy plans, and deployment schedule. The strategy aims to promote brand image and social responsibility, increase collection popularity among children/youth, and generate fundraising for a charity. Key activities include a Disneyland event with bracelet crafting, games and lucky draw. Promotion will utilize video, magazines, outdoor ads, social media and celebrity endorsements. The 3-phase deployment plan spans 6 months with awareness, interest and loyalty building objectives.
Fanpage review
Vinacafe wants to use its heritage of being authentic since 1968 to position itself as a coffee that creates a nostalgic "CHAT" lifestyle for young adults. On its fanpage, it tells the story of its brand through pictures and posts with a sincere, experienced tone of voice. However, it is not clear how the "CHAT" lifestyle connects to the brand's heritage. It engages audiences well but could drive more traffic to the page by setting up campaigns related to current events. Nescafé aims to make people love the brand and see it as a coffee for sharing. On its fanpage, it provides tips for enjoying life and active living with a young, lively tone. However, the fanpage content does
Young Marketers Elite 3 - Assignment 3.1 - Nhóm 1 - Đình Giang, Ngọc Khánh, K...
The document discusses the importance of understanding consumers at different levels of insight - functional, emotional, and aspirational needs.
It provides examples of how brands satisfy each level of insight:
- Functional need: Books satisfy the need for information
- Emotional need: The Maker Concept coffee shop inspires creativity
- Aspirational need: A jewelry store exploits dreams and beliefs
The document emphasizes that successfully satisfying higher levels of insight, like emotional and aspirational needs, allows brands to move consumers along the brand love curve and create the most loyal fans.
Ic credentials
The document provides information about a company called I.C. It discusses who they are, what services they provide which include creative branding, content creation, and digital solutions. It then presents case studies showing examples of projects they have worked on for clients such as developing marketing campaigns and strategies for brands. The case studies demonstrate how they have helped clients with issues like differentiation, promotion, and communicating new messages.
L'oreal
The document discusses cultural factors that influence the cosmetics market in China, Japan, and South Korea. It outlines differences in areas like language use, perceptions of beauty, motivations for purchasing cosmetics, and attitudes towards foreign brands. For example, Chinese women prefer subtle makeup while South Korean women prefer light pink tones. The document also examines L'Oreal's strategies for adapting to each market, such as acquiring local brands and ambassadors in China and focusing on skincare in South Korea. Overall, the cultural dimensions identified by Hofstede, like individualism and power distance, impact how consumers analyze, react to, and behave in the cosmetics industry across Asia.
Brand Storytelling with Pinterest and Social Media
Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
Group
Marketing involves understanding customers to create value and satisfy their needs for profit. A brand represents a company/product through a singular concept owned in consumers' minds. Marketing helps brands understand customers for innovation while communicating positive messages. For example, Milo encourages exercise in kids and Vinacafe promotes family love. Brands in personal life distinguish products and build trust, like Bitis shoes known for durability. Personal branding also increases opportunities through a trusted reputation.
Brand and Marketing
Marketing helps brands understand customers to create products that satisfy needs and bring happiness. Brands communicate values through marketing that can make life better. For example, Milo encourages exercise in kids and Vinacafe promotes family love. When Uni Noodle faced competition, its "House of Little Moments" campaign redefined it as a nostalgic brand enjoying private moments, inspiring fusion recipes exploring customer moods. This revived the brand through viral videos and a pop-up shop, boosting sales 37% and media value.
Egg Program - End 3rd year -
The document proposes a marketing campaign for Coca-Cola in Vietnam to promote friendship between people from Hanoi and Saigon. It involves 3 stages:
1) Like - Create love stories showing a relationship between someone from each city to develop positive feelings. Short films and social media will be used.
2) Respect and Be Respected - Educate youth about each other's cultures through social media to foster understanding and respect.
3) Love - Encourage expression of love between the cities through sign language lessons with celebrities and photos on digital billboards.
The goal is to change attitudes from dislike to connection through shared happiness from Coke.
What Is Social Media
This document discusses social media and branding. It provides keys to using social media including having a clear message and creating value for your audience. It emphasizes the importance of knowing your target audience and developing quality, engaging content. This includes using different media like photos and videos, offering value rather than just sales pitches, and optimizing content for search engines. The overall message is that social media is a tool for modern storytelling and branding, where the goal is to get people to know, like, and trust your brand.
Cover Story of Fashion Magazine
This is supposed to be a group project.
For my ability's challenge, I did it on my own, no matter makeup,style etc.
Sorry for some works are missing and thank for your view.
I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.
Charity drive report
This document summarizes a charity drive event organized by five students to raise funds for the Kiwanis Down Syndrome Foundation in Malaysia. They sold soda drinks and clothes over five days, with a goal of raising RM2500. Various products were sold, including bottles of soda in exotic flavors. Clothes from a local brand called Rockiss were also sold. Promotional strategies included discounts and walking around campus to sell items. The group obtained sponsorships totaling RM500 and donations from family members. Revenue was collected at their stall on campus. All proceeds were donated to the charity to help support children with Down syndrome.
SUBDUED_Content strategy
This document provides information about the Italian clothing brand Subdued. It discusses the brand's mission, vision, history, organization, competitors, target audience, and current online content strategy. Subdued aims to provide a vintage yet modern style inspired by bohemian fashion. While it has over 100 stores in Italy and Europe, the brand wants to increase its awareness and reach through a multichannel content strategy targeting teenage girls aged 14-18. However, its current strategy of posting multiple photos and hashtags on social media daily is not succeeding in differentiating its niche style or building loyalty among its target audience.
Pepsi across of borders
Product and brand management
concepts of the brand across different culture
Prepared by students of IMI Bhubaneswar
El Fatni Houda 2B5016 (AEO)
American Eagle Outfitters is a clothing brand founded in 1977 that targets 15-25 year olds. To revitalize its brand image, the document proposes expanding its target age range to 15-40 years old. It suggests updating the logo to feature the American flag inside the eagle silhouette. The brand slogan would change from "Live Your Life" to "The World is Yours" to emphasize following dreams and passions. To communicate this new image, the document recommends renovating store designs, featuring young adults in ads, employing 20-40 year old staff, sponsoring adventurous events, and telling the brand story of freedom and individuality.
2. research
Here are the key points I would highlight in evaluating the research:
- The sample size for surveys and interviews was small, limiting insights into the full target audience. Larger samples would provide more robust findings.
- Distributing surveys only via email risks self-selection bias as only those motivated may respond. A mix of online and in-person methods could broaden reach.
- While product research gave ideas, it may not reflect this specific audience's preferences. Direct questions to them would be more relevant.
- The demographic makeup of respondents (mostly male) did not align with the product (fashion magazine). Refining recruitment to match the target profile could improve usefulness.
- Interviews allowed for deeper exploration but
Pespsi
Pepsi has segmented its target market based on behaviors, cognitions, and demographics. It targets young people aged 14-30 and offers products like Pepsi, Mountain Dew, 7Up, and Mirinda. Pepsi uses various promotional tools like celebrity endorsements, sponsorships, schemes, and discounts. It has engaged in both ethical promotions as well as unethical promotions that degrade competitors in the past. Coke and Pepsi now agree not to criticize each other in advertisements.
Eagle nest group 2 (1)
1) ABC Vietnam is launching a platform and solutions to provide support services for people with disabilities or challenges in life. The goal is to enhance the value of disabled people and help them integrate into society.
2) The platform will share inspiring stories of disabled people to change perceptions that they are helpless. It will show that disabilities give people strength and bravery to overcome daily challenges.
3) A key initiative is an "Experience Course" where teenagers interact with disabled mentors and complete challenges to strengthen their willpower and learn life lessons. The course aims to teach positive thinking and dealing with challenges.
What's Your (Brand) Story?
5 ways to tell your brand story like Red Bull, Sephora, and Coca-Cola: http://www.neatinteractive.com/news/content-marketing-whats-your-brand-story/
Amy watson coca cola 2
The document provides information on ASA codes for advertising standards. It lists 7 codes with brief descriptions. Code 1 is about compliance with laws and avoiding ridiculous images. Code 2 is about clearly identifying advertising content with logos, slogans, and stating the product. Code 3 prohibits misleading claims about products. Code 4 prevents harm, offense, or targeting particular groups. Code 5 bans promoting dangerous behavior to children. Code 6 requires permission from celebrities featured in ads. Code 7 regulates health and nutrition claims for food products. The document also includes a mind map for a Coca-Cola advertisement targeting 16-19 year olds, outlining themes, images, colors, slogans and other elements. It provides evaluations of different planning methods used
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Young Marketers Elite 3 - Assignment 3.1 - Nhóm 1 - Đình Giang, Ngọc Khánh, K...
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Brand Storytelling with Pinterest and Social Media
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Facebook Marketing Strategy with SNJ Global Services.pptx
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原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
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Wipro unza
- 2. AGENDA 1 PROBLEM AND BIG QUESTION2 BACKGROUND 3 BIG DIRECTION 4 TARGET CUSTOMER 5 INSIGHT 6 BIG IDEA 6 COMMUNICATION IDEA AND EXECUTION
- 3. 1. BACKGROUND About brand… BRAND CORE Unique fragrances Value Func: convenient, lovely Emo: outstanding, fun, cute, confident
- 4. 1. BACKGROUND About brand… PORFOLIO BODY MIST ROLL ON Name: kinds of love
- 5. 1. BACKGROUND About brand… Brand platform: Get IZZI get love Recent way to get love: BE CUTE
- 6. 1. BACKGROUND About brand… Strengths: Good quality, high brand awareness, No direct competitors Weakness: Packing has not been changed for a long time KNOW but not BUY
- 7. 2. PROBLEM AND BIG QUESTION Problem are… Company want to GROW SALE OF IZZI PERFUME by: • Change product because unchanged package of IZZI make consumer bored • Communication: Bring the recent trend to IZZI communication
- 8. 2. PROBLEM AND BIG QUESTION BIG QUESTION is… Past: IZZI with the platform “Get IZZI get love” built a strong brand awareness, and teenager was very interested in IZZI and IZZI became “TOP of MIND” in perfume field. However, this could not insurance for converting to SALE. (Source: Case study). So the bigger problem in this case is CHANGING PRODUCT.
- 9. 3. BIG DIRECTION BIG QUESTION is… So the bigger problem in this case is CHANGING PRODUCT. The 1st position in the market field just help us communicate easily when WE HAVE A BREAK THROUGH PRODUCT. BIG DIRECTION is… We will have a break through product WITH A INTERESTING TREND.
- 10. 3. BIG DIRECTION But what trend… THE KOREAN TREND. (Hallyu) Why we pick this trend.. • Korean style is the most popular trend in the ASEAN because it‘s dynamic, young, creative apting to young generation • This change from time to time toward audience • Supported strongly by Korea government like a national policy. So, it surely will develop in the future It’s the most popular trend. It will develop in the future BECAUSE
- 11. 3. BIG DIRECTION So what exactly is Hallyu … Media communication: Film, Music branch, Cloths Past : around romantic cute, nice, vulnerable, shy, Now: around IDOL Dynamic, cool, creative, crazy RECENT IZZI FUTURE IZZI NEXT ???
- 12. 4. TARGET CUSTMER • Girl, urban, 13 -18, teen age • Begin to be attracted by other gender • Think: “ I am the centre of universe” • Pay attention to appearance • Build their own Korean idol • Build unique personality in this period Who love this trend… CHIC GIRL
- 13. 4. TARGET CUSTMER CHIC GIRL ‘S MEDIA USE (Source: FTA)
- 14. 4. TARGET CUSTMER CHIC GIRL ‘S MEDIA USE (Source: FTA)
- 15. 5. INSIGHT In the school, she feels invisible in the environment in which everyone is the same . It makes her have nothing special in other gender’s eyes. She needs something that highlight her UNIQUE and attract other gender. She tends to pick the trendy product which bold her personality and perfume is one of most key important things bold a personal style. What she think… What she does…
- 16. 6. BIG IDEA CHIC YOUR UNIQUE PICK YOUR CHIC STYLE SEDUCTIVE DISCOVER CONFIDENT INNOCENCE HAUGHTY Vanilla flower Citrus Musk Green apple Peony Chic feminie Chic unisex Chic tomboy Chic minimal Chic preppy PORFOLIO OF CHIC Aroma STYLE
- 17. 6. BIG IDEA CHIC Product demo design…
- 18. 6. BIG IDEA CHIC Price suggest… Around: 120.000 VND. Why it will work? • Average budget of teenager in urban around: 939,683 vnđ/months. 18% for shopping: nearly 169,000 vnđ (FTA) • The average price of Eau de Toilette: 150 vnđ, 100ml
- 19. 6. BIG IDEA CHIC Place suggest… Bonus: convenient store and canteen, fashion chain convenient store canteen fashion chain
- 20. 7. COMMUNICATION IDEA AND EXECUTION Communication idea: IZZI CHIC – LET’S PICK YOUR UNIQUE Choose UU MIX UU Pick UC OBJECTIVE MESSAGE TACTICS HOOK Attract audience Engage audience Amplify Every one is the same with a Korean idol How to mix your style and your idol style Your unique is unique App Stylist Concert Youtube, Zing, nhac cua tuiPaper magazine, fast food chain Digital magazine, Zing, nhac cua tui, theater
- 21. 7. COMMUNICATION IDEA AND EXECUTION Who is endorsement for all campaign… Famous singer, an idol of teenager • Appearance: cute, dynamic, active, kind, just teen style • Different with a high voice in the teen music field. • Her videos, mp3 always have high reach. The newest song: buông tay: 7.613.270 views, 21,584 like and 1,0568 dislike • MC with so funny style in “2!dol”in Yeah1 TV (an interactive show between idol and teen). • CHIC TYPICAL GIRL in Viet Nam • No scandal
- 22. 7. COMMUNICATION IDEA AND EXECUTION Phase 1: Choose UU