The document discusses ideas for advertising a perfume product, including potential product names, brand names, slogans, fonts, and logos. The key points are: - The author chose to advertise perfume because it is a feminine product they can relate to and allows for creative advertising. - Several product name, brand name, slogan, font, and logo ideas are proposed that aim to position the perfume as feminine, elegant, beautiful, and confidence-boosting. - Names, slogans, fonts and logos suggested focus on feelings of freedom, passion, radiance, and expressing oneself to appeal to audiences' needs for affiliation, attention and prominence.

1. Product ideas
• Perfume
• Body spray
• Make up (E.g.: mascara)
• Shoes
• Jewellery
• Nail varnish
The product I would most like to advertise is
perfume. I have chosen this product because it is a
feminine product and could be something that I could
relate to. With a product like perfume, you are able
to make a creative advert without restrictions.Johanna McEwen

2. Circle map of key words for
chosen product – Perfume
Body spray
Feminine
audience
Beauty
Fashion
Attractive
Elegant
Pretty
Unique
Girly
Desirable
Maslow’s theory –
need for affiliation
or friendship, need
for attention, need
for prominence
Dyer’s
Utopian
Theory – If
you want to
smell nice,
buying
perfume is
the solution.
Popular
Johanna McEwen

3. Product name ideas
• The All Season Collection – Spring blossom, Tropical summer, Autumn mist and
Icy winter. – These product names would be appealing to the audience because
they sound original and make the product seem exclusive.
• Freedom – This product name would appeal to the audience because the word
freedom suggests that the product makes you feel confident and attractive.
• Desire – This product name would appeal to the audience because the word
desire makes the product seem mysterious and striking.
• Passion – This product name would appeal to the audience because the word
passion suggests that the product is exciting and crazy.
• Divine – This product name would appeal to the audience because the word divine
suggests elegance and formality. It also suggests that the product is classy.
• Radiant – This product name would appeal to the audience because it makes the
product seem feminine and suggests that the product makes you feel beautiful.
• Precious – This product name would appeal to the audience because it suggests
that the product is fashionable and exclusive.
• Glamorous – This product name would appeal to the audience because it suggests
that the product is attractive and makes the buyers feel popular.
Johanna McEwen

4. Brand name ideas
• Solo – This brand name would appeal to the audience because it
suggests that the product is unique and relates to the need for
prominence (Maslow’s theory) by implying that the product is for
independent women.
• Radiance – This brand name would appeal to the audience because it has
connotations of beauty and feeling attractive.
• Flourish – This brand name would appeal to the audience because it
suggests that the product makes you feel confident and alluring.
• Bloom – This brand name would appeal to the audience because it
suggests that the product helps you to gain confidence and feel free
and joyful. It could also suggest that by wearing the perfume you feel
beautiful and fresh.
• Bliss – This brand name would appeal to the audience because it
suggests that the product will make you feel happy and free.
• Ideal – This brand name would appeal to the audience because it
suggests that this is a must-have item which is the perfect product for
you.
• Expression – This brand name would appeal to the audience because it
Johanna McEwen

5. Slogan ideas
Let yourself free – This slogan would appeal to the audience because it suggests that
by using the product you will feel confident and free.
Let yourself fly – This slogan would appeal to the audience because it suggests that by
using the product you can feel beautiful and can enjoy yourself.
A scent for you... All year round – This slogan would appeal to the audience because it
persuades the audience by using the word ‘you’ and gives you a little information about
what the product is.
Express yourself – This slogan would appeal to the audience because it suggests that by
using the product you will be able to show your true expressions and have fun.
Show your true colours – This slogan would appeal to the audience because it suggests
that by using the product you can feel confident around people and you can be yourself.
Feel beautiful – This slogan would appeal to the audience because although it is simple,
it suggests that by using the product you feel beautiful and feminine.
Let beauty surround you – This slogan would appeal to the audience because it suggests
that throughout the day it will feel as if not only you are beautiful, but everything
around you is also beautiful.
The scent of beauty – This slogan would appeal to the audience because it suggests
that the product has a desirable scent and that it is the perfect smell.
Johanna McEwen

6. Font ideas for the product name, brand name
and slogan
This font suggests that the product is fun and girly. Spring is the season when there are
new flowers and blossom and the font is pretty to relate to that.
This font is quirky and bold. Summer is the season where the weather
is hot and people enjoy themselves having fun. This font suggests the
product is cool and makes you feel confident.
This font is eerie and mysterious. Autumn is a colder season and this font suggest
that the product is curious and intriguing.
This font is in a calligraphy style which suggests sophistication and
formality. The font is wispy and attractive. The font suggests the product
is elegant and classy.
This font is in a calligraphy style which suggests the product is classy
and posh. It could also suggest that the product is for distinguished
and independent people.
This font looks original and peculiar, suggesting that the product is unique
and shows individuality. The font relates to the brand name because it
looks unusual and inventive, just like an expression.
This font looks radiant and feminine, just like the brand name. This font
suggests that the product is elegant and delicate.
This font is in a calligraphy style and looks handwritten. This suggests that the product is casual, yet
elegant. The font is also in italic, suggesting that the product is sophisticated.
This font is in a retro style and looks quirky and
unique. It would appeal to a feminine audience
because it looks
attractive and girly.
This font is also in a retro style. It looks
straight-forward and simple. This font would
appeal to the target audience because it looks
pleasant and neat.
This font is in a handwritten style. It looks
fashionable and trendy. The font would appeal to the
target audience because it is written in a fairly
feminine style handwriting and it looks pretty.
Johanna McEwen

7. Picture mood board
Product
research
images
Background
images
Johanna McEwen

8. Logo ideas
I think this logo would be good because it is also the slogan. It is simple and effective.
Although there is no picture, the typeface is attractive and it provides the audience with an
idea as to what the product is.
I think this logo would be good because it looks elegant and feminine. The
colours are attractive and relate to the product because it looks related
to nature. The product is seasonal and this logo looks as if it could
represent seasons/nature.
I think this logo would be effective
because it is feminine and attractive. It
appeals to the target audience because of
the colours and appearance. It could also
relate to the product because of it’s
relation to nature.
This logo is simple
yet elegant. It
relates to the
product and gives
the impression
that the product
is natural and
fresh.
I think this logo is effective because the colours are
attractive, it looks feminine and very unique. It looks
quirky and cool and gives the impression that the product
is stylish and funky.
Johanna McEwen