Mojo magazine is a monthly music publication focused on classic rock. It was originally launched in 1993 by Emap but is now published by Bauer Media Group, a large international publishing company. Bauer owns several popular magazines and media platforms. Mojo provides in-depth profiles of famous musicians and bands, both established legends and up-and-coming artists, through insightful writing and interviews.

1. “Our award-winning editorial team prides itself in delivering a
magazine that is packed with insight, passion, and revelatory
encounters with the greatest musicians of all-time, be they
established or emerging musicians.”

2. was initially published by Emap in October 1993, but
since January 2008 is published by Bauer, monthly in the United
Kingdom.
Following the success of “Q” publishers Emap were
looking or a title that would cater for audiences
interested in classic rock music. MOJO has a classic
rock aesthetic. The first issue had Bob Dylan and John
Lennon as its first cover stars.
Bauer Media Group is an established publishing house that publishes
popular magazines such as Q and Kerrang! for music lovers, Empire for
film fanatics; fishing magazines like Troat Fisherman, Sea Angler, Closer,
Yours and Grazia for women, vehicle magazines like Classic Cars and
Steam railway and even ZOO and FHM aimed at men with cheeky
cover girls, technology, sports and technology.

3. Bauer does not only publish magazines; it also
dabbles in multi-platform media like joint owning
the TV channel 4music, managing radio stations
like Absolute Radio; online platforms like CoolFM
and mobile platforms like Parkers, where you can
sell and buy cars in the UK.
Originally Bauer Media Group was a small printing house in Germany,
and in 1987, launched Bella magazine in the UK. Since then they have
become Britain's third largest publisher. “Bauer further expanded in the
UK with the purchase of Emap Consumer Media and Emap Radio in
2008”, which includes Mojo magazine. (Source Wikipedia)
Today Bauer Media Group is a world-wide received and established
publishing housed, located in a variety of countries. Bauer publishes
influential and good quality brands portraying Mojo as a good quality,
established brand because of its influential backing.

4. http://www.mojo4music.com
The retail price of Mojo magazine has slowly risen over the years, but currently stands at
£4.99 per issue. However Mojo offer reduced prices if you become a subscriber through
“greatmagazine.co.uk” and commit to buying the next 12 months’ of Mojo. Subscription
prices are £27, £37 or £42; depending on whether you want a digital copy available on a
smart device, a printed physical copy, or both for your convenience.
This subscription offer makes Mojo more desirable, as not only do readers feel they are
getting an exclusive deal but also they will get the issues earlier than retailers. I know this
as from past experience, I have had magazine sent to my door months before their public
release date, some magazine even offer special subscriber covers which have only the
photograph on it and no sell lines. This makes the
consumer feel special. Furthermore, 12 months of
Mojo for £37 is much enticing than buying a £4.99
copy from your local newsagent each month, totalling
£59.88 a year, and it’s delivered straight to your door!
Subscription services are a key selling point for Mojo as
even though the price of an individual issue of Mojo is
reduced to £3.08, the magazine has guaranteed
readers and buyers for a year.
Additionally, in having subscribers, readers are more
likely to recommend an issue to a friend, increasing
Mojo’s number of readers and profit.

5. Other ways advertise
Although glossy magazines are expensive to produce, the large reader audience and multiple opportunities to
sell pages or slots for other companies or bands to advertise allows Mojo to make a good profit. Additionally,
Mojo have an online merchandise store to sell band t-shirts and memorabilia.
To encourage a consistent audience, Mojo advertises highlights of the next month’s issue in the magazine and
online with extracts and a picture of the front cover. Furthermore the magazine offers high quality posters
or/and a CD with tracks that influenced popular
artists, tributes to them or exclusive tracks or
revisited years later.
The magazine and site also have
competitions, which encourages people to
subscribed so they don’t miss out!
Each issue will likely include review of an
album, introduce new music, or newly
discovered artists as well as introducing the
‘classics’ to younger generations.
Mojo are now able to connect with their audience like never before through
social media, allowing them to advertise the upcoming issue with sneak peaks,
special release news, or behind the scenes of photo-shoots; and get feedback.