Bauer media would be well-suited to distribute the author's indie rock music magazine, as they already publish music magazines like Mojo and Q, giving them relevant experience. Additionally, the author's magazine would feature a genre not covered by Bauer's current titles and thus not be in direct competition. The magazine would be sold in stores like supermarkets, newsagents, and online subscription sites to reach the target audience, and also at indie rock concerts to promote the brand directly to those fans.

1. Question 3 – What kind of media
institution might distribute your
media product and why?

2. For publishing my media product, I will
use Bauer media. This is because they
already publish 2 music magazines,
Mojo and Q, which shows they will have
important experience in publishing
music magazines. In addition, my music
magazine offers a genre they don’t
currently produce in their current titles.
Q is quite general whilst Mojo is rock.
My music magazine is indie rock, this
means it would fit in well with their
existing titles, which would be beneficial
for them as it won’t be in direct
competition with their current titles and
as such will bring them extra revenue.

3. My media product will be sold in supermarkets as this is
where the majority of magazine sales take place, such as
Morrisons, Tesco, Asda, Sainsbury’s and Co Operative. I
will sell it to newsagents such as WH Smith. I will sell to
online subscription sites such as isubscribe,
magazine.co.uk and greatmagazines.
I will also sell my magazine at indie rock gigs, for example
a gig for the Arctic Monkeys, because my target market is
there. This will grow the magazine brand to my target
audience and means I am likely to sell the magazine.