This is my powerpoint presentation about my progress and tasks I have completed while doing AS Media.

1. MY EVALUATION FOR AS MEDIA BY DANIELLE GARE

2. WHO IS MY TARGET AUDIENCE With my music magazine I am trying to target young girls aged 11 – 17, that have an interest in a variety of music. I am not really aiming for any particular social class, as I do not believe that your wealth or social standing would stop you liking or disliking a magazine. But because my target audience would be aged between 11 – 17 I would need to make it affordable for them, which is why I decided to price my magazine at £2.50 as this is roughly the same price as the ‘Top of the Pops’ magazine, which I have been basing most of my research on. As I am trying to target a younger audience I made sure that the way I had written it was appropriate for the reading age, and after asking some of the younger people I know aged between 9 and 12 I have concluded that my magazine has a reading age of 11. From my research it is clear that magazines aimed at a younger audience tend to have more pictures and fewer words, but because I am aiming for a young and young adult audience I wanted to make my magazine more literate but still use lots of pictures because this way I would be catering for both age groups. Due to the age I am trying to target I imagine they would be reading it in class, at home or whenever they are bored at break, lunch etc. My aim is to make my magazine interesting for them so it can be read as a way of relaxing them, and after asking some people about where they are most likely to read a magazine I was told just before they go to sleep, so I think this is a good feature of my magazine. Also because it is easy to read and understand I think it is suitable to read at any venue.

4. No particular social class

5. Affordable: £2.50

6. Writing style informal

8. At break/lunch

10. Informative

11. Relaxing

14. Slightly exaggerated

15. Dramatic

17. Red

18. White

20. Bold

21. Colourful

23. People who want reality and real life models on the front page, and not skinny, airbrushed celebrities with no real life problems, and who we can not actually connect with.

24. People who love bold colours.

25. People who love drama, and dramatic stories written in a conversational and sisterly way. For example media speak, as this gave my writing a style of it’s own and although I wrote quite a bit it was not written as if it were a formal essay.

26. People who do not want to shy away from reality, but want the facts given to them.

27. The younger generation.

28. Girls who love shopping and competitions.

29. People who are looking for support and answers in the problems answered interviews.

30. People who can come to their own conclusionsSome of the above people I am trying to target affected the way I took my photos. For example I previously said that I was trying to target people who want reality and real life people, and this affected my choice of Beth's clothes. I did not want her in designer gear, covered in make up and with a perfect smile on her face (and you can see I went quite the opposite and picked a picture for the front cover that made her look angry),and although she is wearing diamonds which to an extent opposes my aim I made sure that the jewellery I gave her was cheap but still had a look of glamour about it, which is why I decided upon fake diamonds.

32. Want reality

33. Want drama

34. Want variety of music

35. Want shopping

36. Want competitions

37. Want to think for themselves

39. Audience connect with model

40. Angry Model

41. Real life Model

42. No designer clothes

43. Fake diamonds

46. Turning audience into celebrities

47. Formal Language

48. Celebrity airbrushed models

49. Perfection

51. Unique

52. Contemporary

53. Write about reality

54. Challenge conventional music magazines

56. An online website where you can access my magazine for free.

57. Links on some of the more popular websites for my age groups (such as YouTube and games websites).

58. Phone apps as these are becoming more popular.

59. Emailed subscriptions of my magazine.My main reasons for wanting to allow my audience to access my magazine in any of the above ways that they choose is because the more choice they have the more likely people are to read it. For example if some people do not have a computer or a phone with an internet connection they can still buy the hard copy at the shops, and vice-versa if someone has a computer but no money they can go on the website and access the magazine for free. This is why in recent years newspapers have had to think of other ways their audience can access the news because less and less people are choosing to buy a hardcopy from the shops, due to the drastic technological advances that have taken place in the last twenty years and allowed the public to access media with the click of button.

61. Flexible

62. Suitable for everyone to access

63. Hardcopy

64. Website

65. Links to website

66. Subscriptions

68. Easy

69. Less people buying hardcopies

70. Technological advances

72. Adobe InDesign

73. Adobe Photoshop

74. A Professional Cannon camera

75. Picassion.com

76. Slideboom.com

77. Professional lighting equipment (such as the white sheet and adjustable lights) Near the end of my first year of Media A-Level I have learnt about all the above and proved that I am able to take a photo that looks professional, edit it to a good standard, create a blog and upload a number of different items to it whilst using a range of media. As I have gradually been improving with my use of technology in this course I have also improved in my decision making and sense of design. For example the first photo shoot I took for my school magazine I did not tell my model what I wanted them to wear because at this point I did not see this as an important factor. But now I am aware of the importance of this decision, and have had detailed discussions with Beth as to what we should choose for her to wear, and we experimented with different choices of heels, jewellery and makeup once we had made a decision regarding her clothes, as this way we would be able to see what would be the best look for my magazine and I think this really paid off.

79. Adobe InDesign

80. Adobe Photoshop

81. A Professional Cannon camera

82. Picassion.com

83. Slideboom.com

86. How to use Photoshop

87. How to use InDesign

88. How to use professional photography equipment

89. That all decisions made will effect the finished product

90. That the correct lighting is extremely important when taking photos

91. How to edit a photo so it looks professional

92. About the media world in general