This document contains research and planning for a media portfolio project. It includes analysis of conventions used in existing magazines, such as masthead placement, color schemes, and image and text layout. Research examples note techniques to draw reader attention, like large bold text, centered images, and framing devices. The document also considers target audiences and how design elements appeal to different social groups.

1. AS MEDIA
AS UNIT G321
FOUNDATION PORTFOLIO IN MEDIA
RESEARCH AND PLANNING
Candidate Name
Candidate Number
Centre Name
Centre Number
Charlie Randell
Insert here
The Leigh Academy

2. YOUR ASSESSMENT MATERIALS
Copy and paste these e-stickers onto your
work when instructed to do so by your
teacher.

3. Following the normal colour
schemes
This magazine follows a normal colour scheme because it uses
three main colour which compliment each other. This has
pleasing effect on the eye for the reader normal titles. position,
which is at the top of the page.
This Image in the
center meaning it
fits the normal
conventions of
other magazines
The skylines are
located to the side
of the page
meaning they fit
normal convention
The bar code is
a normal place
of the bottom
left corner

4. Developed skylines
This skylines is a developed one because it is
located below the masterhead and behind the
image. This is used to draw the reads attention
to the image and catch there eye. The mast
head is developed as well due to it being behind
the main image. This magazine also develops
the use of inserts by over lapping them, this
does not follow the normal conventions of
magazine. The designer has done this to make
the magazine stand out. The designer has also
developed the front cover with use of it’s colour
scheme due to it using a rang of six colour,
where as most magazines use only 2 or three.

5. Social groups : cooptation
Group A
This group includes
Lawyers
Doctors
Surgeons
Bankers
Higher management
This group of people
tend to have the
higher powered jobs.
These people tend to
live in luxury houses
and have holiday
homes. They own lot
of luxury items like
sports cars, expensive
watches. They have
people that work for
them.
Classical music
Group B
People such as
Teachers or middle
management.
Own a house or
have a mortgage.
Shop in high street
shop like H&M.
They go on
package holidays.
Watch tv a lot.
They go out to
dinner in fairly
expensive
restaurants.
Don’t use social
media lot.
Group c
Nurses and white collar
professionals.
Low mortgage properties
Watch tv
go cinema
go the gym.
Shop for recognized brands but
not expensive
C 2
Plumbers/ electricians
Rent properties
Get benefits
Own a car which they use for
leisure and work
Spend free time on local holiday
such as the sea side or local
attraction.
Read the sun or daily mail
Group d
Drivers
Warehouse
workers
They on a tight
budget. Tend
clam some
benefits such as
tax credits .
Rented
properties,
provided by
government such
as council flat.
Group E
Students
Unemployed
Live on benefits
Shop for
bargains
No preference
on brands
Use public
transport
Watch lots of tv
such as big
brother and x
factor

6. What social group is this?
I think magazine is aimed at people in the c-2 to d
range. The masthead is brightly colored catching
the eye of this type of audience. The lighting is also
vey bright, which again catches the eye of the
reader. The main image is of current pop star this
links in with the classes music taste. The main
image is also fairly large and there is also minimal
text/language. This magazine will also be affordably
priced. This magazine cover also contain news
about all the modern things happening within the
world of pop music, which again help interest the
reader into read this magazine

7. Kerrang
• Bauer media distribute kerrang
• Bauer media also advertise for kerrang
• Bauer media also promote them

8. Technology and processes
Physical technology
Camera are used to capture images often used
for main images. It is important you have a
camera which has a good lens for your shot
and a large memory card to store all the
images you take.
Studio
This normally has different style of lighting and
possibly a green screen . The studio allows
you to find the perfect lighting for the shot your
wanting to take. this is useful in media because
this where you normally take you main images
if you intend to involve a model.
Print
Printing processes This is used to print the final
product. This task is performed using a printing
press
Printing hardware: the computers.
Software
Photoshop, this is often used to edit
shots and possible air brushing.
Promotion software is where you
advertise electronically for example
electric billboard. Another form of
promotion software is one normally
used on mobile apps.
Digital technology
Computer hardware this is the
computer you use. This needs to have
a fast processor to carry out the
processes/actions needed when
publishing a magazine
Memory cards. Hold all the
information. You need a large memory
card to store all the images, that you
intend to use in your magazine.

9. School magazine
In this magazine they developed the
masthead because it is in front of the
image
These inserts inform the reader
of what is in the magazine and
there is also images relating to
the information.
the main image is developed
in this magazine because it is
in front of the background

10. Which forms of conventions will be used in my design and why?
• I am going to have masthead in front of
my main image, I think will draw the
reader attention and bring almost 3d
• I am going to use the school colours but
include the collage colours.
• My logo will be off Centre

11. Main task research
The masthead
The word feature is in bold and black. It is also on a white
background this is to draw the readers attention. Also the
test front used throughout this contents page links in with
the main image because it is very masculine. The reason
the designer has done this because they think the readers
of this magazine will be prodomently male
The main image draws the readers attention because the
person in the main image looks like he's looking back at you
which adds a nice affect. The main image is also a medium
shot, this demonstrates the main images clothing. The main
image also frames the page nicely. The main image is also
highlighted due to it black on a white back ground.
The colour scheme of red and black text on a white
back makes the text stand out and make the text easy
to read for the reader

12. The main task research
contents 2
This title breaks normal
conventions because the
way the title is broken up.
The designer has also done
this to allows space for the
artists legs
The main images frames the text nicely. The colour scheme
of black text on a white background makes the writing stand
out, it also allows the reader to read the text more easierly
The use of a gradient coloured back ground allows the designer to
use more colours n the colour scheme, making it more interesting to
the eye of the reader. Use of a white background surrounding the
main image makes the main image stand out
The font used links in with the main image of a
female artist because the font has a very feminine
style.

13. Main takes research
spreadsheet 1
The use of read on white with the colour scheme makes the
main image and the artist face stand out, drawing the
readers attention. The colour scheme also links in with the
name of magazine U.S.A and the red and white flag the
artist is sitting on
The test used is a feminine style text, this links in
with the main image of a female artist. This style of
text is also carried on at the beginning of each
paragraph. The way the text is laid out is also
frames the main image well. The way this spread
laid out follow normal conventions of spread.
The use of a larger font at the beginning of the
article draws the readers attention to the
article. Making them want to to read the article.

14. Main task research
spreadsheet
The mast head
uses white text on
black background
making it stand
out to the reader
The designer has used enlarged black
text on white background to draw
attention to this quote which indicates
what the article is going to be about.
Also due to the larger text it has a more
masculine feel.
The designer has used a lot of defined straight line
because wants to attract a more adult audience. This
go is also achieved though the use of a black and
white main image indicating a more serious
magazine. Use of a lot of of rectangular shapes also
helps frame the text better.
The use a white background behind the
main image helps the artist in the main
image stand out. The use of lighting in this
photo will also appeal to a more masculine
audience because it is a very serious style
of lighting