Southern Record Distributors would be well-suited to distribute the media product because they have been distributing music magazines successfully since 1987 across Europe, including mixmag magazine that served as a model. As a large European conglomerate, Southern Record Distributors could promote the magazine through word-of-mouth and their base in England matches the target British audience. Distributing through Southern Record Distributors provides vertical integration as they specialize in music magazines and related media.