Researching and planning presentation

1. AS MEDIA
AS UNIT G321
FOUNDATION PORTFOLIO IN MEDIA
RESEARCH AND PLANNING
Candidate Name
Candidate Number
Centre Name
Centre Number
Esther Daniel
Insert here

2. YOUR ASSESSMENT MATERIALS
Copy and paste these e-stickers onto your
work when instructed to do so by your
teacher.

3. This is the Main image of the contents
page and it has filled up most of the
contents page. It also stands out from
everything else in the contents page and
is the only image on it. This is a medium
shot and the artist is obviously trying to
get the readers attention as he is looking
directly towards the camera, so it is like
he is looking at you.
The masthead issue number ,logo and
date are all written not only in capital
letters but are made bold, this is done to
show that this is the most important part
of the contents page .
In this box of information
you can see there is a lot
of words in it which can
put people of or they
might skip some part of
the information , so the
writer of the article put the
the title in bold capital
letters to tell the reader
what will be addressed in
the box.
Layout :
The layout of this magazine is very simple , I believe
it is aimed at the older generation as they don’t really
care about too many fancy colours and pictures. .
Most of the writing is on the right side of the contents
page and there is only a little on the left side
because if there was writing on both sides it
wouldn't’t look like a contents page anymore.
In both of these sub titles they are
both bold and have white writing on
top of a black background. The color
white is a bright colour and because
black is a dull colour the writing really
stands out , which will catch the
readers eye.

4. Layout:
The layout of this contents page
is very simple , which shows it is
aimed at a much older audience.
The word “ contents” is the
masthead , this is written in the
biggest font unlike the rest of the
text in the contents page and is
really bold which stands out from
the rest of text suggesting tis the
most important .
This is the subtitle which has the
second largest font in the
contents page which shows that
it is also a relevant piece of
information on the contents page
This is the Main image on
the contents page as it is
placed in the Centre of the
contents page bringing
attention to the image. This
image looks similar to the
image on the front cover of
a magazine however this
image is a long shot we
makes it different .
the colours used in this
image are very pop art and
girly suggesting that this
magazine is aimed at
females.

5. Magazine 1
This is the Main image as
it fills up most of the front
cover , also looking at the
image you can see that
katy is giving the reader
eye contact
This is the masthead, which
from all the pieces of writing
on the page is written in the
biggest font
This is a box or puff
out, which is
containing little
information about
what might be inside
the magazine

6. Magazine 2

7. Magazine, Forms and Conventions
Masthead
This is the name of the
magazine
Skyline
This is information found
on the top of the page
Main cover line
This is the main and most
important thing in
magazine to get the
reader to want to read
more
Main Image
This is the most
important and largest
image in a magazine
and is normally on the
front of them magazine .
Cover line
This contains smaller
pieces of information
about other articles within
the magazine
Price and Issue
The issue number and
cost of the magazine
Puffs or box outs
This is shapes that have
quotes or small
information that links to
the magazine .
Anchorage text
This is words or phrases
that link to the main
image or topic.
Barcode
This is a digital
pattern used to take
note of the sale of a
magazine.

8. Different type of social groups(1)
Group A
This group consists of :
Bankers
Lawyers
Doctors
Surgeons
Etc…
-People in this group often live in their own houses that are expensive
and go on the most elegant holidays. They even drive prestigious cars
such as Ferrari's, Mercedes and many more .
-They buy recognized expensive brands of clothing and jewelry.
-They are willing to pay more for food and services due to health and
concerns related to food .
-They do not have time for social media or any social entertainment
due to their busy lifestyle.
Group B
This group consists of :
Teachers
Middle management
Fairly well paid professionals
-People in this group often live in their own homes and don’t live off
government benefits.
-They own health insurance, reliable cars and have the ability to invest in
private education for children.
-They buy recognized brands of clothing and jewelry .
-They go on packaged holidays at least once or twice a year.
-They spend 2-3 hours a day in front of the TV
-They eat at high street restaurants that are fairly expensive.
-They don’t really have time for social media .
Group C1
This group consists of :
Junior management
Bank clerks
Nurses
‘White collar’ professionals
-people in this group live in a property that has low
mortgage and receive benefits from the government .
-They invest in leisure in fitness, holiday and more
-They buy recognized brands yet not expensive.
-They spend 2-3 hours on social media and watching
TV .
-They own at least one car and search for discounted
packaged holidays for at least once a year .
-

9. Different type of social groups(2)
Group C2
This group consists of :
Electricians
Plumbers
Carpenters
-People in this group live in rented property and receive benefits
mostly from the government.
-They buy their food from local stores.
-They own a car which counts as their vehicle they use for work .
-They spend 4-5 hours in front of the TV and on social media.
-They read newspaper like The sun and Daily mirror
-They spend their leisure in visiting local attractions .
Group D
This group represents audience stereotypes
Manual workers such as :
Drivers
Post sorters
Warehouse Pickers
-People in this group live in properties that are usually provided
by local agencies .
-They live on a extremely tight budget.
-They shop at cheap shops like Primark, pound land etc.
-they spend 6-7 hours in front of the TV
-They have no concern about fashion
-They shop online for bargains .
Group E
This group includes:
Students
Unemployed
Pensioners
-People in this group live on benefits and state welfare.
-They do not care about the brand of clothes they wear .
-They spend a lot of time in front of the TV and on social media .
-They read most of the time free media
-They watch programs such as I'm a celebrity get me out of here
-They spend their money the way they want .

10. Magazine Institutions and Distribution
What is a media institution ?
A media institution is a organization public or
privately owned that distributed media products
Distribution
Production
Marketing

11. Representing and appealing to social groups
Mise-En-Scene
This describes the
way stuff are shown
and arranged and
also can convey the
story of a scene
through a single
shot.
Props and costumes
Props> this is used with a
characters costume to
contribute to how they are
represented.
Costume> this is used to
conveys a characters
personality or status and
they use certain colours and
designs to also convey a
character
Lighting
The hardness and
softness of light effects
mood, for example if the
lighting in a film is really
bright that could
represent joy , however if
its dark it could
represents sadness.
Location
This creates both a
sense of place and
a mood . It is also
important because
it also can relate to
a character and
that will have an
effect on the
viewer.
Use of language
Body language is a
form of non verbal
communication and
can provide ideas of
the attitude or state of
mind of a person.
Uses body to
communicate their
thoughts or emotions
to contribute to how
they are represented.
Camera angle
This always refers
to the way a shot
is composed and
is the angle
between the
camera and the
subject.
Type of pose of
body language
There are three
main types of body
language which are
eye contact, body
position and gesture
and movement and
all three of these
can convey a
message to the
viewer.
Mode of
address
This is how media
shouts out the
audience , which
could be in the
way they write in a
magazine (formal,
informal)
Consider eye-contact
Eye contact is vital
because if you look in the
wrong places you can
receive a lack of attention
from the audience you are
trying to attract and you
want to draw that person
attention to you.
Behavior reflected in the
photograph and stereotypes
connected in the social group
Looking at an image of a
individual in a magazine you
should be able to tell the type of
person they are . For example, if
the image of the person has them
smiling you can see they are quite
happy , whereas if it was an
image of someone giving dirty
looks you would then think they
have an attitude.