The document discusses strategies for attracting and addressing the target audience of a music magazine. It focuses on using appealing content like bands and exclusive articles. The photography features artists similar to readers' age. The design has a bright color scheme that grabs attention while the font is sophisticated yet fun. The layout principles ensure the name and key articles are prominent. Market research found readers want free content and exclusives. Links to online content and social media extend the magazine's reach. Including these elements and pricing at £2.99 allows attracting customers while releasing monthly.