The document outlines initial plans for a media makeup website project, including a mind map, mood board, and analysis. The mood board influences the final product by using similar minimal text and bright colors seen across researched websites. Video tutorials and magazine covers will be included on the website. Equipment like a camera, lighting, and software will be needed to produce the tutorials and photos. The target audience for the website is described as females ages 16-34 who are interested in creative makeup. Alternative project ideas like poster advertisements and a mini magazine were discounted in favor of creating an original website.