This document summarizes Fern Disney's evaluation of their media project "Dolls Domain". It discusses how the project develops conventions of real horror media by featuring a scary female antagonist and child-like elements. The project represents mainstream social groups grades E to C1. The BBC would be a suitable distributor as they have distributed similar films. The target audience is teenagers aged 15 and up who enjoy horror films. Fern gathered audience feedback through surveys and teasers to attract viewers. They learned various video editing technologies through constructing the project and saw significant progression from their preliminary work.

1. Dolls Domain
evaluation
By Fern Disney

2. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
• We develop forms of real media products by having scary women in our
media text about child-like things for example dolls and playing with
dollhouses and toys. This develops real media products because from our
research of films such as Annabelle, dead silence and the women in black,
the main character (protagonist) is male and the evil character (antagonist) is
female. As this is also present in our media text it suggests we help develop
this stereotypical view of childlike factors being creepy and/or scary .

3. How does your media product
represent particular social groups?
• Through the use of our antagonist, I would say our media product
represents the social group of the mainstream, going from the
social grade of E (those of lowest level) to about social grade C1
(the lower middle class).

4. What kind of media institution might
distribute your media product and why?
• I think the media institute which would distribute our media
product is BBC films. This is because films they have already
distributed before hand are ones such as Woman In Black. The
reason I believe this goes with our film is because The Woman In
Black film opens in a similar way to ours, with the child innocence
manipulated to be creepy.

5. Who would be the audience for your
media product?
• Through the use of a teenage as our main featured
character in this media product. The main age for viewing
would be around teenagers. However due to this being a
horror film it would be appropriate for only teenagers aged
15 and up. Also those aged older who are fans of these
types of horrors would also be suitable for our media
product.

6. How did you attract/ address your
audience?
• Before we began to film I wrote up a variety of different questions to ask our focus group (this is a video
in which I have uploaded to YouTube linked in my blog) to find out how they would feel about our media
product and give their thoughts of variety of different horror based questions, for example, whether our
focus group (all aged between 16-17) preferred jumpy horror films or psychological. Therefore our
answers gathered were addressed in the creating of our media product. A way in which we address our
product was by playing the tune lots in class. May people began humming it and were further intrigued to
what we were actually creating. Therefore we attracted our audience by releasing small teasers to make
them want to watch it.
• Another way in which we attracted our audience was by making a
twitter and Instagram account. Then we got people around our
class to follow it and tell their friends. We then plan to post
small teasers on the accounts.

7. What have you learnt about technologies
from the process of constructing this
product?
• In a small section of our media product we printed our a
variety of different images and physically edited them,
then filming them in the Forrest. However in our final
product, we only ended up using 1 of the frames because
they other ones ruined the atmosphere built up. This
shows what I have learnt about the technologies of
photoshop, I had to upload the image, changing the size
and then further printing it. I was also the editor of the
whole product therefore I learnt about premier.

8. Looking back at your preliminary task, what do
you feel you have learnt in the progression from it
to the full product?
• Comparing my editing with the preliminary task and the
primary task of Dolls Domain, there is a massive jump of
progression which I can personally see. For example I
learnt different techniques to manipulate my frames, for
example learning how to use a vignette around them. I
also learnt how to add something called 'noise' as a type
of filter to make it looks like an old media piece.
Additionally, I learnt how to put in key frames, this
enabled me to change factors of my work, such as slowly
zooming in or changing the volume mid clip. A another
factor I learnt how to do is to make written text roll
upwards on the screen.

9. Overall…
• Overall looking at the final cut of Dolls Domain, I am
rather proud of it, I believe it creates and forms the idea
which I originally planned for it, the theme of the creepy
human clockwork doll works in creating that creepy
tension, people are further intrigued and want to watch
the rest- for this I would say it is a success. However, the
thing I would change for this media product is at the end I
put a rolling set of credits to show my progression,
although I do not think it works very well and don't really
like it, I think due to the credits already being present in
the media on the chalkboard, it isn't really that necessary
to be there, except it is a good example of my
progression.