p1

1. Communication Methods
Planning
Your Name

2. Codes
Number Name Brief Description
1 Compliance You can do anything that is against law or images that may be
considered indecent for your advert.
2 Recognition of
marketing
communications
If your making an advert, you need to make sure it is an advert. You
should mention the slogan, product, images and logos.
3 Misleading Adverts You can’t lie. E.g. the products price, abilities or functions.
4 Harm and Offence You can’t make your advert offend others or social groups. You also
can’t make your advert disturbing for people.
5 Children You can’t make the advert encourage dangerous behaviour or
forcing children to buy the product. Also make the advert about
child-related things. E.g. a toy or clothes.
6 Privacy You advert has to respect other’s privacy. If your using a celebrity,
you need to ask for their written permission before doing anything.
13 Food, food
supplements
and associated
health or nutritional
claims
You promote bad dietary and you can tell people the product is
healthy without any proof.

4. Mind Map
Poster ideas
Make sure to add the coke
cola drink in the poster
Show that coke cola is
about sharing
Use the colour red as that
the colour of coke cola
Have the logo on the poster.

5. Mind Map
• Strengths of using this method
You can write down all your ideas down and can compare them or make a new idea with parts
from the other ideas.
• Weaknesses of using this method
You might only have a few ideas. You might also run out of space on it.
• Did you like using this method? Why?
I like to use this idea because it helps me to come up with new ideas. Its also easier to look back
at pervious ideas, in case I want add anything or change ideas.

6. Mood Board

7. Mood Board
• Strengths of using this method
You can see what other people have created and get ideas from that. You can also see what
theme you want to do or what colours you might want to use.
• Weaknesses of using this method
You might not find anything that would fit with your idea. Or you might what to do something
completely different.
• Did you like using this method? Why?
I think mood boards are okay because I can find something that might give me inspiration or help
me with my idea.

8. Style Sheet

9. Style Sheet
• Strengths of using this method
You can see what colours you can use or the different font styles there are.
• Weaknesses of using this method
You might not like the colours or fonts. Or you might not find any that fit your idea.
• Did you like using this method? Why?
I think that this is alright as I can see what fonts I can use or what colour might fit my idea.

10. Layout Plan

11. Layout Plan
• Strengths of using this method
• Weaknesses of using this method
• Did you like using this method? Why?

13. Independent Brainstorm
Independent
brainstorm
• Sounds relating
to the product
e.g. can opening
• Fizzing sounds
• People having a
conversation
about coke cola
Music to fit idea
• Festival – loud
music
• A crowd –
people
chatting
Make it clear of what
the advert is about
Who is the advert for
• 16-19 years old
• 20-25 years old
Voice over
• Think about who
could voice it
• Or the effect it
could have on the
audience.
How it will be suitable
for the audience
• If its for younger
people, it could
have someone
younger speak
about
Themes that could be
suitable for the audience
• For 16 to 19 years
old it could be
around a music
festival
• Or think about the
season like if it is
summer it could be
on the beach or
winter it could be
involved with
Christmas
The slogan should
be catchy so it
makes people want
to listen to it more.
Make it clear where the
advert takes place
• Beach – sea splashing
or seagulls
• Festivals – music and
people talking
Make sure its clear
on what brand it is or
what the advert is
about.
You could use a microphone to
record the sounds and get a
coke cola can to make the
opening sound
Think about which coke
cola your talking about for
the slogan
• E.g. diet coke could have
its on slogan or
flavoured coke cola
could have a fruit
themed slogan.
Think about the
environment that it is
suitable for
• E.g. like how it could
be suitable for
festivals
• Or how the
environment could
effect the audiences
decision to purchase
the product.
Sound effects – think how it could
pull the advert together or how it
could make the audience imagine
where the advert takes place.

14. Independent Brainstorm
• Strengths of using this method
The strengths of independent brainstorm is to see what ideas you can think of by yourself. You
can also see what you already know and what you can improve of.
• Weaknesses of using this method
Weaknesses of this method is that you don’t get feedback from others. You also can’t see what
other people thought of or share your own ideas.
• Did you like using this method? Why?
I think this method is okay. I think this because you can see what ideas you have on your own but
you don’t get the feedback from others to help you if you get stuck.

15. Group Idea Generation
Group
ideas
Beach or festival
Time line – what order it
all goes in.
Sounds to go with the
theme
Sound effects :
• People talking
• Music
• Can opening
• Waves crashing
• Birds
How to fit coke cola in :
• People could talk about it
• Or someone could open a
can a drink out of it
How could the slogan
work:
• Someone could
say the slogan
How it all could be set out :
• Where the sound effects
could be added
• Where the slogan could
fit in.
How the music could fit :
• Like does it go with the slogan
• Or does it fit the theme

16. Group generation

17. Group Idea Generation
• Strengths of using this method
You can work as a team and share idea. You can also hear other people’s ideas and can compare
them to your own. You can also see if you have the same ideas and how you can develop them.
• Weaknesses of using this method
Sometimes people can disagree with each other’s ideas. Some people might not be comfortable
with communicating with others.
• Did you like using this method? Why?
I think this method is fine. I think being able to share your ideas with others and get to hear
theirs's can be helpful, however sometimes I don’t feel confident to communicate with us.

18. Informal Pitch
• Strengths of using this method
You can hear other’s opinions of your ideas and how you could improve them.
• Weaknesses of using this method
People might not like your ideas altogether and you might have to change it. You might also not
like other people’s opinions.
• Did you like using this method? Why?
I think this method is okay as I can hear my ideas out loud and get other’s opinions.

19. Formal Proposal
Working title : Coke cola radio advert
Target platform : this advert would be released on the radio, so when people are listening to the
radio they will hear this advert.
Genre : advertising
Language / territories : it could be advertising all over the world as there isn’t anything really
important to one place.
Synopsis / treatment / story / how the storyline/narrative/game plays out : the product is
about a drink called coke cola, the advert can communicate a message of have more options for
drinks. The main message is to tell people about the product.
One line sales pitch : it’s a nice refreshing drink.
Style (similar products and graphical style) : Pepsi is similar to coke cola as they both are a drink.
Audience : the target audience is 16 to 19 years old so the advert has things relating to these
ages. The product would appeal to these ages group because people around this age group are
more likely to enjoy this product then anyone else.
Legal & ethical considerations : I won’t say any offensive words. It won't be restricting younger
audiences as the drink should be for everyone. There wont be anything that will offend socials
groups, religions or ethnicities. I will make sure nothing offensive will be mention. The product is
using the coke cola name. yes the product is different from existing ones because I’ve used
different songs.

20. Formal Proposal
• Strengths of using this method
You can see what your idea is and how you can make for everyone to enjoy. You can also see the
things you can do and things you can’t. you can also talk about what your project is about.
• Weaknesses of using this method
You might have to change somethings if they against some of rules of social media.
• Did you like using this method? Why?
I think this method is okay because you can see what your idea is for the project and can see if its
suitable for everyone.

22. Initial Reaction
I think that it would be fun to plan out how I would
want the game and getting to animate it. I like the idea
of drawing the game out and deciding where I want
things.

23. Initial Reaction
• Strengths of using this method
I can see what my thoughts and feelings are and what I would enjoy about it.
• Weaknesses of using this method
You could change your mind about what you thought once you do it.
• Did you like using this method? Why?
I think this method is okay because I can see how I feel about it but my opinion could change as I
do it.

24. Sketches
The clouds are going to move in a line, while
the monsters do the same thing. You collect
the coca cola cans to gain points. But if you
touch the monsters you lose a point. You can
collect a star which can double your points.
You have to jump on each platform to get the
coca cola cans. The coca cola cans and stars
move around in a circle. You can move the
character forward, backwards and to jump.

25. Sketches
• Strengths of using this method
You can sketch out any ideas you have. You can choose the colours and style you want. You can also see
if you want to add anything or if anything needs improving. You can also play around with different
styles and find one that fits your idea. If you don’t like something you can erase it easier.
• Weaknesses of using this method
You might not be great at sketches and might find it stressful to do. You might not like what the sketches
look like that much. You might prefer to sketch on the computer or already know what your idea looks
like.
• Did you like using this method? Why?
I think this method is okay because I can draw out my ideas and change them if I need to. I also can pick
the colours I use and the style I want it to be. However, sometimes I find the sketches stressful as
sometimes might not be able to sketch out my idea or get frustrated with the sketching.

26. Formal proposal
Working title: Coca Cola Race
Target platform: the internet or mobile phone
Genre: Video game advertisement
Language / Territories: it is suitable for everyone to use around the world. It isn’t targeting
anyone specific either.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out: the product is
about coca cola but as a game. It communicates with the audience as a fun way to advertise the
product and what they have option to buy.
One line sales pitch: a fun game out a drink.
Style ( similar products and graphical style): the style of the advergame is that it is a pixel game
that you can collect coca cola cans to get points.
Audience: it is mainly targeted for 16-19 years old but anyone can use it. Its not really restricting
from anyone so like a child or someone over the target age can still use it.
Legal & ethical considerations: there isn’t anything offensive in it. It wont be restricting for
younger audiences to use as it would probably be more interesting to them as it is a game. It
wont offend any social groups or ethnicities. I will make sure that the game wont include
anything offensive. The advergame will be using coca cola as its an advert for that product. The
product is similar to others but it is really over used.

27. Formal Proposal
• Strengths of using this method
You can see what you can and can’t do for the advergame. Like copyright and how to make it
friendly for everyone to use. It can also help you make changes and improve to make it fit all the
requirements.
• Weaknesses of using this method
You might not be able to change anything to fit the requirements. You might need to change a lot
to fit copyright and to make sure its friendly for everyone to use.
• Did you like using this method? Why?
I think this method is okay as I can see if I am making it okay for people to use and not
copyrighting anything. I can also see if I have everything I need for my advergame.