Final powerpoint

1. Pitch
EthanSomekh|Media

2. PURPOSE
This proposals purpose is to entertain and educate people in
North London who are consuming my magazine. I’m going to
achieve this through the creation of my genre based magazine.

3. Genre
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Rock and Roll is a genre that evolved in the US
during the 40s - 50s. Rooted by black gospel music
and blues It became popular to teenagers of the 50s.

4. Target
audience
Primary audience
My primary audience will be 20 - 70 year olds
as this genre emerged during the 1950s
Secondary audience
My secondary audience will be teenagers
aged 13 - 19 since when this genre became
popular it mainly targeted teenagers
Tertiary audience
My tertiary audience will be young children
who were shown this genre by their parents
or grandparents

5. FORM
Hard copy
● 46 pages
● Recyclable paper
● Red and black colour design
● AR codes
● QR codes that links to the website and app - if you sign
into them you get a discount off Spotify etc. The QR code
can also play some of the music from the artist when
scanned
● £4.99
Online Copy
● Artist quizzes
● Video Interview
● £1.99 or buy a subscription to the app for £3.99 a month

6. USP
USP
AR Scanners
● A unique selling point for our magazine
specifically
● When you hold up your camera to the scanner
it will display an avatar of the artist from that
issue of the magazine
● You can collect avatars in an app which will
target a younger generation to buy and collect
our magazines.

7. content
In my magazine we will focus on showcasing the
history and timeline of the artists in each issue as
well as giving the opportunity for our consumers
to scan QR codes to open up previous interviews
of that artist

8. Resources&Personnel
Production
● Camera and tripod for models
● Studio
● Photoshop licence
Personnel
● Photographers
● Editors & designers
● Web and software designers for app
● Writers
● Models

9. moodboard

10. font
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11. COLOURSCHEME
The main colours will be black and red however these other colours will be
showcased in my magazine

12. Samplematerial

13. Samplematerial

14. DISTRIBUTION&Marketing
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Distribution
● Local shops in North London
● Amazon deliveries
● Paid via the website to be delivered to them personally
Marketing
● Billboards
● Social media ads
● Word of mouth communication

15. Pitch
EthanSomekh|Media