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INDIGO
Purpose
To fill the gap in the market for Indie magazines
To expand the Indie fan base
To entertain, inform, educate, promote and advertise
Form and Price
Form:
-Online
-Print
-Matte Paper
-Lightweight
-120 Pages (Average amount of pages
rounded)
Price:
-£4 online version
-£4.99 print version (Costs more to print
and ship)
-Subscription discounts - E.g. You pay
£40 for a years subscription rather than
paying £48 for a monthly subscription for
a year
Genre
My magazine focuses on the Indie Genre. I felt there was a gap in the market for Indie
magazines that had to be filled. There is a large vibrant Indie Music scene in North
London that needs more attention.
Content
-Interviews
-Information
-Articles
On famous and Upcoming
Indie artists
-Top Indie music charts
-Information on future Indie concerts in North London
-Links to the websites and social media
-QR and Spotify codes to listen to the artists music
-Giveaways to get free meet and greet/Concert tickets
Target
Audience
Primary Target Audience
Secondary Target Audience
Tertiary Target Audience
Primary Target Audience
Teenagers (13-19) of any gender, ethnicity and
class
Around 13 is when you develop your own tastes.
Secondary Target audience
Ages just below primary target audience (11-12) of
any gender, ethnicity or class
This age bracket can get inflated by those older
than them
Tertiary audience would just be anyone else who wants to
buy my magazine
- Featured artist interview (Questions asked by fans)
- Information about new upcoming artists based in North London
- Information and updates on Indie concerts in the North London Area
- Indie music Top Charts
- Artist and Album review page
- My double page spread will be an exclusive interview where we ask the featured artist of that month questions that
fans have asked on our website and social media pages.
Resources
Personell
A Model
(Artist)
A costume
designer
Beauty team
Camera
operator
Editor/Design
ers
Publishers Social Media
manager
A supervisor
Distribution
New agents in North London
North London super markets
Online
Monthly delivery to your door
Distributing in North London stores
would mean Im selling to a more
target audience (People who live in
North London)
Marketing
Popular Social Media
platforms as they are
extremely popular amongst
our primary target audience
Billboards allow us to
advertise to people outside of
our target audience as well,
as you can see billboards in
everyday life
Competition
Rolling Stone - £9.99
Q Magazine - £4.90
Smash Hits - Discontinued
Melody Maker - Discontinued
Will only be £4 if you get the
onlineversion, and £4.50 for
the print version
Unique Selling Point
I will allow students to receive a 10% student discount when they
input their school of study, and school email, when signing up for
a subscription package with my magazine
I will also offer this service on the app uni days. If you are a
verified student on uni days, you can show this to the cashier
when buying my magazine to receive the 10% discount.
F
o
n
t
s
The font ‘Indie Rock’ will be used for my title. This font
is quite unique and ‘Indie’ so it fits the aesthetic of my
magazine very well. It will be in the colour indigo, as it
fits the title, and conveniently fits my colour scheme
This font ‘Bebas Neue’ will be used for the cover lines on
the front cover. This font, whilst still bold, doesn’t take
attention away from the title, yet still gets readers
attention. I will outline the font on important words such as
artists names so they stand out even more
ArialI will use the Arial font from the Sans Serif typeface for
my main body text. This font is sophisticated yet still
simple which is important as it means it’s still easy for
the readers to read. It will be in size 12 as thats the
average size of body text in most magazines.
Colour
palette
Dusty/Retro colour scheme would match the
aesthetic of my magazine best
Indie albums seem to
have more retro and
dusty colours in them
MoodBoard
Displays Indie artists, album covers,
magazine front pages, colour palettes
and title ideas
Sketch-up
Hand drawn sketch
up of the front cover
and double page
spread. These give a
clear idea of
composition, and
where my properties
will be placed.
Cover Lines
Puff
Masthead
Barcode
Digital Mock up
The colours of the background will depend on the
sort of artists Im photographing and the vibe I'm
going for for that month. It may be a flat colour
background, or it's could be a certain surroundings
depending on where I take the pictures.
Thank You for listening to
my pitch, Any questions?

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Indie Insider: North London's Guide to the Scene

  • 2. Purpose To fill the gap in the market for Indie magazines To expand the Indie fan base To entertain, inform, educate, promote and advertise
  • 3. Form and Price Form: -Online -Print -Matte Paper -Lightweight -120 Pages (Average amount of pages rounded) Price: -£4 online version -£4.99 print version (Costs more to print and ship) -Subscription discounts - E.g. You pay £40 for a years subscription rather than paying £48 for a monthly subscription for a year
  • 4. Genre My magazine focuses on the Indie Genre. I felt there was a gap in the market for Indie magazines that had to be filled. There is a large vibrant Indie Music scene in North London that needs more attention.
  • 5. Content -Interviews -Information -Articles On famous and Upcoming Indie artists -Top Indie music charts -Information on future Indie concerts in North London -Links to the websites and social media -QR and Spotify codes to listen to the artists music -Giveaways to get free meet and greet/Concert tickets
  • 6. Target Audience Primary Target Audience Secondary Target Audience Tertiary Target Audience Primary Target Audience Teenagers (13-19) of any gender, ethnicity and class Around 13 is when you develop your own tastes. Secondary Target audience Ages just below primary target audience (11-12) of any gender, ethnicity or class This age bracket can get inflated by those older than them Tertiary audience would just be anyone else who wants to buy my magazine
  • 7. - Featured artist interview (Questions asked by fans) - Information about new upcoming artists based in North London - Information and updates on Indie concerts in the North London Area - Indie music Top Charts - Artist and Album review page - My double page spread will be an exclusive interview where we ask the featured artist of that month questions that fans have asked on our website and social media pages.
  • 9. Personell A Model (Artist) A costume designer Beauty team Camera operator Editor/Design ers Publishers Social Media manager A supervisor
  • 10. Distribution New agents in North London North London super markets Online Monthly delivery to your door Distributing in North London stores would mean Im selling to a more target audience (People who live in North London)
  • 11. Marketing Popular Social Media platforms as they are extremely popular amongst our primary target audience Billboards allow us to advertise to people outside of our target audience as well, as you can see billboards in everyday life
  • 12. Competition Rolling Stone - £9.99 Q Magazine - £4.90 Smash Hits - Discontinued Melody Maker - Discontinued Will only be £4 if you get the onlineversion, and £4.50 for the print version
  • 13. Unique Selling Point I will allow students to receive a 10% student discount when they input their school of study, and school email, when signing up for a subscription package with my magazine I will also offer this service on the app uni days. If you are a verified student on uni days, you can show this to the cashier when buying my magazine to receive the 10% discount.
  • 14. F o n t s The font ‘Indie Rock’ will be used for my title. This font is quite unique and ‘Indie’ so it fits the aesthetic of my magazine very well. It will be in the colour indigo, as it fits the title, and conveniently fits my colour scheme This font ‘Bebas Neue’ will be used for the cover lines on the front cover. This font, whilst still bold, doesn’t take attention away from the title, yet still gets readers attention. I will outline the font on important words such as artists names so they stand out even more ArialI will use the Arial font from the Sans Serif typeface for my main body text. This font is sophisticated yet still simple which is important as it means it’s still easy for the readers to read. It will be in size 12 as thats the average size of body text in most magazines.
  • 15. Colour palette Dusty/Retro colour scheme would match the aesthetic of my magazine best Indie albums seem to have more retro and dusty colours in them
  • 16. MoodBoard Displays Indie artists, album covers, magazine front pages, colour palettes and title ideas
  • 17. Sketch-up Hand drawn sketch up of the front cover and double page spread. These give a clear idea of composition, and where my properties will be placed. Cover Lines Puff Masthead Barcode
  • 18. Digital Mock up The colours of the background will depend on the sort of artists Im photographing and the vibe I'm going for for that month. It may be a flat colour background, or it's could be a certain surroundings depending on where I take the pictures.
  • 19. Thank You for listening to my pitch, Any questions?