An updated version of pitch

1. WELCOME TO
By Scott Silver

2. PURPOSE AND OBJECTIONS
•Entertain, inform ,educate ,promote and advertise
the younger audience within the pop genre
•Lack of pop magazines in north London

3. FORM AND GENRE
•Physical and online magazine
•Will cost £3.50
•The genren is pop and will have 80 pages
•It is also popular with teenagers

4. USP
•My unique selling point is 15% of the price will go
to local pop music venues within north London.

5. TITLE OF MAGAZINE
WITH FONT
• I have pick POP NOW is because gives a sense of
urgency
• Pop gives people walking past the magazine realise what
genre it is.
• Above are three idea fonts I might use.

6. CONTENT
• In the magazine, I will include exclusive interviews
• I will also include reviews about recent concerts
• My magazine will include cross-promotion with artists
• The magazine will also have links to social media
• To help fund the magazine I will advertise with brands
like Too faced , JD sports, Boohoo and more as the
target audience enjoy these brands.

7. TARGET AUDIENCE
•I will target 12 to 18-year-olds, white, B, C1,
girls for my magazine
•The primary target audience is 12-15-year-old
girls
• The secondary target audience is 15-18 years
old, all ethnicities, B, girl

8. FONT STYLES
The possible cover line fonts are above.
On the right hand side there are possible fonts for my double-page spread.

9. DISTRIBUTION AND MARKETING
• Social media is used by my target audience
• Instagram will be used to post news about pop artists
• I will distribute the magazine through physical copies in
shops

10. ARTICLE IDEAS
• Have q and a
• Have exclusive interviews with music producers
• Reviews about recent concerts in north London venues will be
featured.

11. RESOURCES AND PERSONNEL
Resurouces Why I need it
A camera To do the photoshoot
Camera equipment Including tripods,
different lenses to get
different shots to get
the correct look
Photoshoot
equipment
This includes lights,
backdrops if needed,
props
Photoshop software This is to edit the
pictures
A computer To edit pictures
Personnel Why I need it
Writer To write the
information within
the magazine
Photographer To take pictures
for the magazine
Editor To edit content
Models For the
photography

12. MOOD BOARD
• The mood board is shown below

13. SKETCHED LAYOUTS
This is my sketched font cover and double page spread

14. DIGITAL MOCK UP

15. COLOUR SCHEME
•Above are conventional colours associated with
pop.

16. EXISTING EXAMPLES OF
MAGAZINES IN COMPETITION
• Above are examples of a magazines which might be regarded as
a competitors

17. I will now take any questions