The document discusses plans for a magazine called "Pretty In Punk" that focuses on pop punk music and targets teenage girls. It will feature photos of pop punk artists with a pink and black color scheme. The genre was chosen because it matches the creator's style and is easy to photograph. The target audience is 15-18 year old female music fans who enjoy concerts and dark clothing. Sample layouts include a pink masthead with a solo artist on the cover and a question and answer article spread.

1. Pretty In Punk
• The name I chose was Pretty In Punk due to
the appeal to the female audience, as they are
normally associated with the genre of Punk
however by adding the pop to it, it creates an
innovative new idea with a mash of two
genres. It also is a pun and a well recognised
phrase so it has more appeal due to being
creative and well thought out.

2. Explanation of choice of genre
• Pop punk (also known as punk-pop) is a fusion music genre that combines
elements of punk rock with elements of pop music. Pop punk typically
combines fast punk rock tempos, power chord changes and loud, distorted
electric guitars with pop-influenced melodies and lyrical themes. I chose
this genre as it is easy to photograph and I know the style of the genre as
it is my style so would be easy to mediate the models to how I want them.
I also think that it would be easier to target a small audience and tailor it
to them specifically.

3. Target Audience
• Age: 15-18
• Gender: Female
• Social Class; Working
• Family status: Child
• Level of education: In College
• Occupation: Part time job/ No job
• Lifestyle/ hobbies or interests
Music lovers, with a passion to go to concerts and being a social butterfly. With
makeup and dark clothing an lipsticks, they will have constant headphones in, with
only some pops of colour, they like to go concerts and gigs and are fist on seeing new
news on their favourite bands.

4. Pretty In Punk
• Colour scheme: Pink and black
• Mid-shot of solo artist/band
• Pink and black masthead
Minimal cover lines with more impact on artist
with pink accents.

5. Contents
• Secondary pictures
• Cover lines
• Numbers of pages
• Editors notes
• Band picture
• With 2 solo artist pictures (same person or
different)

6. DPS
• Main artist from the front cover
• Long shot
• Q&A style article
• Text flowing over the two pages of the spread

7. Location

8. Hair & makeup & Costumes