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Types of
Advertisement
Advertising is a form of communication that typically attempt to
persuade, potential to purchase or to consume more of a
particular brand of product or service.
History Background
• In 1704 The first newspaper advertisement, an announcement
seeking a buyer for an Oyster Bay, Long Island, estate, is
published in the Boston News-Letter.
• The first radio commercial is credited to WEAF, NewYork on
August 28, 1922 for the Queensboro real estate corporation.
• The world's first television advertisement was broadcast July 1,
1941.The watchmaker Bulova paid $4 for a placement on New
York station WNBT before a baseball game.
Types of Advertisement
• Out-Door Advertisement
• In-Door Advertisement
• Non-Product Advertisement
• Radio Advertisement
• T.V Commercial
• National Advertisement
• International Advertisement
• Retail Advertisement
• Classified Advertisement
• Local Advertisement
Cont………
• Brand Advertisement
• CovertAdvertisement
• Infomercials Advertisement
• Celebrities Advertisement
• Online advertising
• Surrogate Advertising
• Broadcast advertising
• Public Service Advertising
• Local Advertisement
Retail Advertisement
• Emphasizes the specific retail outlet as the place to
buy a specific range of brand.
• It can be local store advertising in local newspaper.
Classified Advertisement
• Is a product or services advertising that appears
in specific section of newspaper under the
heading classifying the product or service being
offered.
Non-Product Advertisement
• This kind of advertisement is advertised from
political parties trade fraternal and social group
for the purposes of safeguard ideologies, social
betterment and institution.
Public Service Advertisement
• The same advertisement techniques use to
promote commercial goods and services can be
used to inform, educate and motivate the public
about non-commercial issues such as
• HIV/AIDS, Political ideology and Energy
conservation
Out-Door Advertisement
• Bill-board and message painted on the side of
buildings are common forms of out-door
advertising, which is often used when quick,
simple, ideas are being promoted.
Covert advertising
• Covert advertising is a unique kind of advertising
in which a product or a particular brand is
incorporated in some entertainment and media
channels like movies, television shows or even
sports.
Brand Advertising
• It is advertising with a strong emphasis on the
company brand (logo and/or company name)
also known as integrated marketing
communications (IMC).
Broadcast advertising
• Broadcast advertising is a very popular advertising
medium that constitutes of several branches like
television, radio or the Internet.Television
advertisements have been very popular ever since they
have been introduced.The cost of television advertising
often depends on the duration of the advertisement, the
time of broadcast (prime time/peak time), and of course
the popularity of the television channel on which the
advertisement is going to be broadcasted.
International advertising
Advertising a product or service in a country
other than where it originates.
National Advertisement
• Geographically speaking national advertising’s range is
extended to the territorial limits of the country.
• The advertiser use the national media to inform the
consumer about the product.
• The advertiser use the national local or regional language
but prefers the national language.
• It can be available in everywhere of country and easily
purchased it.
Celebrities Advertisement
• Although the audience is getting smarter and smarter
and the modern day consumer getting immune to the
exaggerated claims made in a majority of
advertisements, there exist a section of advertisers that
still bank upon celebrities and their popularity for
advertising their products.
Infomercials Advertisement
• There are two types of infomercials, described as long
form and short form. Long form infomercials have a time
length of 30 minutes. Short form infomercials are 30
seconds to 2 minutes long. Infomercials are also known as
direct response television (DRTV) commercials or direct
response marketing.
Local Advertisement
• Any advertising placed by a company, organization, or
individual operating in a limited geographical area such as
a city or within a state.
Surrogate Advertising
• Surrogate advertising is prominently seen in cases where
advertising a particular product is banned by law.
Advertisement for products like cigarettes or alcohol
which are injurious to heath are prohibited by law in
several countries and hence these companies have to
come up with several other products that might have the
same brand name and indirectly remind people of the
cigarettes or beer bottles of the same brand.
Online advertising
• Online advertising is the newest and fastest growing way
to advertise.The Internet now provides everything from
links on sites, to banner ads on sites, to small ads on sites,
to pay per click advertising.
Professional advertising
Advertising directed toward professionals such as
doctors, dentists, and pharmacists, etc., who are
in a position to promote products to their
patients or customers.
Industrial Advertising
advertising directed at commercial business
customers.The advertised products are raw
materials, components, or equipment needed in
the production or distribution of other goods and
services.
In-Door Advertisement
• This kind of advertisement provide the best opportunity
of putting over a reasoned selling argument.The
advertisement are addressed to the reader, listener and
viewer at a time of leisure when he or she can observe the
message.
Mobile Advertisement
Is a form of advertising via mobile
(wireless) phones or other mobile devices. It is a
subset of mobile marketing.
Radio Advertisement
• It is a small business advertising.
• Radio advertising can be a very effective means
to attract customer to some business.
• New Sathi lather House, Bhiya Pizza,
Fhakar rent a car
Radio Advertisement
T.V Commercial
• Is a generally considered the most effective mass-
marketing advertising format as is reflected by the
high prices.
• T.V network charge for commercial airtime during
popular events.
Types of advertisement
Types of advertisement
Types of advertisement

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Types of advertisement

  • 2. Advertising is a form of communication that typically attempt to persuade, potential to purchase or to consume more of a particular brand of product or service.
  • 3. History Background • In 1704 The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter. • The first radio commercial is credited to WEAF, NewYork on August 28, 1922 for the Queensboro real estate corporation. • The world's first television advertisement was broadcast July 1, 1941.The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game.
  • 4. Types of Advertisement • Out-Door Advertisement • In-Door Advertisement • Non-Product Advertisement • Radio Advertisement • T.V Commercial • National Advertisement • International Advertisement • Retail Advertisement • Classified Advertisement • Local Advertisement
  • 5. Cont……… • Brand Advertisement • CovertAdvertisement • Infomercials Advertisement • Celebrities Advertisement • Online advertising • Surrogate Advertising • Broadcast advertising • Public Service Advertising • Local Advertisement
  • 6. Retail Advertisement • Emphasizes the specific retail outlet as the place to buy a specific range of brand. • It can be local store advertising in local newspaper.
  • 7.
  • 8. Classified Advertisement • Is a product or services advertising that appears in specific section of newspaper under the heading classifying the product or service being offered.
  • 9.
  • 10. Non-Product Advertisement • This kind of advertisement is advertised from political parties trade fraternal and social group for the purposes of safeguard ideologies, social betterment and institution.
  • 11.
  • 12. Public Service Advertisement • The same advertisement techniques use to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues such as • HIV/AIDS, Political ideology and Energy conservation
  • 13.
  • 14. Out-Door Advertisement • Bill-board and message painted on the side of buildings are common forms of out-door advertising, which is often used when quick, simple, ideas are being promoted.
  • 15.
  • 16. Covert advertising • Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.
  • 17.
  • 18. Brand Advertising • It is advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC).
  • 19.
  • 20. Broadcast advertising • Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet.Television advertisements have been very popular ever since they have been introduced.The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted.
  • 21.
  • 22. International advertising Advertising a product or service in a country other than where it originates.
  • 23.
  • 24. National Advertisement • Geographically speaking national advertising’s range is extended to the territorial limits of the country. • The advertiser use the national media to inform the consumer about the product. • The advertiser use the national local or regional language but prefers the national language. • It can be available in everywhere of country and easily purchased it.
  • 25.
  • 26. Celebrities Advertisement • Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.
  • 27.
  • 28. Infomercials Advertisement • There are two types of infomercials, described as long form and short form. Long form infomercials have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long. Infomercials are also known as direct response television (DRTV) commercials or direct response marketing.
  • 29.
  • 30. Local Advertisement • Any advertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state.
  • 31.
  • 32. Surrogate Advertising • Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.
  • 33.
  • 34. Online advertising • Online advertising is the newest and fastest growing way to advertise.The Internet now provides everything from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising.
  • 35.
  • 36. Professional advertising Advertising directed toward professionals such as doctors, dentists, and pharmacists, etc., who are in a position to promote products to their patients or customers.
  • 37.
  • 38. Industrial Advertising advertising directed at commercial business customers.The advertised products are raw materials, components, or equipment needed in the production or distribution of other goods and services.
  • 39.
  • 40. In-Door Advertisement • This kind of advertisement provide the best opportunity of putting over a reasoned selling argument.The advertisement are addressed to the reader, listener and viewer at a time of leisure when he or she can observe the message.
  • 41.
  • 42. Mobile Advertisement Is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
  • 43.
  • 44. Radio Advertisement • It is a small business advertising. • Radio advertising can be a very effective means to attract customer to some business. • New Sathi lather House, Bhiya Pizza, Fhakar rent a car
  • 46. T.V Commercial • Is a generally considered the most effective mass- marketing advertising format as is reflected by the high prices. • T.V network charge for commercial airtime during popular events.