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A media advertising campaign is a series
of advertisement messages that share a
single idea and theme.
e.g. (Geo News)

 Advertising campaigns appear in
different forms of media across a
specific time frame.
 Electronic Media
 Print Media
 Social Media
Media can change opinions because they have
access to people and this gives it a lot of
strength.
Media has changed the societies of world so
much that we can't ignore its importance.
Media has lot of responsibility on its shoulders
as today's society is very much influenced by
the role of media.
The Duty of Media is:
To Inform
To Educate
To Entertain
 About Our Health.
 About The Importance of Education.
 About Our Surrounding.
 About Recent Events.
 About How To live In a Society.
 About Key Personalities, ect.
Media is considered to be the 4th pillar of
the society.
That is why media is responsible to
produce high standard of performance.
Media is also Responsible to promote that
type of ISSUES, which are in the favour of
their audience or nation.
By Print Media It May
be through:
 Editorial
 Columns
 Features
 Articles
 News Stories
By Electronic Media
It May be through:
 Documentaries
 Visual Adds
 Visual Reports
 Paid Contents
 Talk Shows
 Face book
 Twitter
 Orkut
 My space
 You tube
 Daily motion
 Blog TV
 Expo TV
The Nation (Oct,2011)
Prime Minister Syed Yusuf Raza Gilani on Monday
asked media to expand their "sole craving for
political issues" and focus more on highlighting
educational and health issues.
The Nation (Nov,2012)
Media Urged to Highlight Health Issues
Media managers have stressed the need for allocating more resources
by the owners and through various sponsors to highlight public
health issues in media and put this on the political agendas to make
healthcare available to everyone.
Columnist Babar Sattar said health issues can
become political issues but anchorpersons do not
give importance to them, as they themselves are
from the elite and such issues do not directly affect
them.
The Nation Rameeza Majid Nizami questioning the
timing of the debate said that media owners have
to be told how they can allocate resources when
they have limited resources and how they could
give importance to health issues when there are so
many important issues emerging.
The media is an important tool of building
& generating opinion. The current era of
technology is converting the world into
global village. Pakistani Media has also
groomed well in last few years.
The use of media in education & health
promotion is widely used locally, regionally
and internationally. The outcomes of such
media campaigns are yet to be realized
and to be proven as truly successful.

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media seminar

  • 1.
  • 2. A media advertising campaign is a series of advertisement messages that share a single idea and theme. e.g. (Geo News) 
  • 3.  Advertising campaigns appear in different forms of media across a specific time frame.  Electronic Media  Print Media  Social Media
  • 4. Media can change opinions because they have access to people and this gives it a lot of strength. Media has changed the societies of world so much that we can't ignore its importance. Media has lot of responsibility on its shoulders as today's society is very much influenced by the role of media.
  • 5. The Duty of Media is: To Inform To Educate To Entertain
  • 6.  About Our Health.  About The Importance of Education.  About Our Surrounding.  About Recent Events.  About How To live In a Society.  About Key Personalities, ect.
  • 7.
  • 8. Media is considered to be the 4th pillar of the society. That is why media is responsible to produce high standard of performance. Media is also Responsible to promote that type of ISSUES, which are in the favour of their audience or nation.
  • 9. By Print Media It May be through:  Editorial  Columns  Features  Articles  News Stories By Electronic Media It May be through:  Documentaries  Visual Adds  Visual Reports  Paid Contents  Talk Shows
  • 10.  Face book  Twitter  Orkut  My space  You tube  Daily motion  Blog TV  Expo TV
  • 11. The Nation (Oct,2011) Prime Minister Syed Yusuf Raza Gilani on Monday asked media to expand their "sole craving for political issues" and focus more on highlighting educational and health issues.
  • 12. The Nation (Nov,2012) Media Urged to Highlight Health Issues Media managers have stressed the need for allocating more resources by the owners and through various sponsors to highlight public health issues in media and put this on the political agendas to make healthcare available to everyone.
  • 13. Columnist Babar Sattar said health issues can become political issues but anchorpersons do not give importance to them, as they themselves are from the elite and such issues do not directly affect them. The Nation Rameeza Majid Nizami questioning the timing of the debate said that media owners have to be told how they can allocate resources when they have limited resources and how they could give importance to health issues when there are so many important issues emerging.
  • 14. The media is an important tool of building & generating opinion. The current era of technology is converting the world into global village. Pakistani Media has also groomed well in last few years.
  • 15. The use of media in education & health promotion is widely used locally, regionally and internationally. The outcomes of such media campaigns are yet to be realized and to be proven as truly successful.