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  2. 2. WHAT IS ADVERTISING Advertising is legalized lying. H. G. Wells
  3. 3. MEANING The word advertising is derived from two Latin Words „Ad‟ and „Verto‟.  Ad – towards  Verto – I turn Literally it means to turn the people‟s attention to a specific thing.
  4. 4. Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy. The process of delivering a message about ideas, goods and services, through the media, paid by an individual sponsor.
  5. 5. ADVERTISING The management process through  Non-personal form of promotion. which goods and services move The activity of attracting public from concept to the customer. attention to a product or business, as  Marketing is based on thinking by paid announcements in the about business in terms of custome print, broadcast, or electronic media. r needs and their satisfaction.
  6. 6.  Advertising is just a single concept of marketing.  “If you think advertising is the same thing as marketing, you have just limited yourself to only using the most expensive way to market your business.”
  7. 7.  Oldest media.  Printed on some type of paper.  Newspapers and magazines.  Effective when people see it.  Reach large no. of people.
  8. 8. Publicized product or service outdoors. Billboards, bus benches and on buses etc,.  Suitable for small business and effective option.  Attention catcher.
  9. 9.  Radio, T.V and internet commercials.  Reaches wider audience.  Great impact on listener or viewers.
  10. 10.  To advertise indirectly.  banned by law.  Advertise for: cigarettes or alcohol.
  11. 11.  Use of public figure‟s.  Selling product or services.  Give preference to a certain product.
  12. 12.  Advertising doesn‟t mean selling but helps in increasing sales.  Creates awareness in people.  Create brand awareness.  Important for buyer and seller.  Creates regular demand.  Provides information about market and every thing which happens around you.  Helps educating people.
  13. 13. Step 1 IDENTIFY YOUR PURPOSE Inform customers that your product or service is available and tells them how to get it. Persuade customers that your product or service is better than your competitors‟. Remind consumers to use your product or service.
  14. 14. Step 2 TARGET YOUR AUDIENCE The next step is to clearly identify to whom you want to say it. You want to advertise to people who will buy your product or use your service. Market research can tell you who and where your target customers are.
  15. 15. Step 3 SELECT A MEDIUM You want to reach as many potential customers as possible with the most effective, efficient, and affordable medium you can select for the advertising.
  16. 16. Step 4 CREATE THE AD Beyond the widespread interest in great, creative advertising, your product or service, purpose and budget are the realistic parameters. Make sure that your ad is always appropriate for your audience, product, service and budget.
  17. 17. Step 5 PLACE AND TIME THE AD When selecting where to place your ad consider to reach the right user, in the right place at the right time.
  18. 18. Step 6 FULFILL EXPECTATIONS Make sure that you can fulfill the promises mentioned in your advertisement. Optimize your advertising strategy through tracking and new innovative technologies.
  19. 19. Extend engagement: There are all levels of impressions, but do they communicate in a world. Therefore, truly engaging and focusing a consumer on the advertising message is increasingly valuable and effective.
  20. 20. Branding and brand building All advertising can and should reinforce brand values or brand positioning, even if its primary goal is more directly sales oriented.
  21. 21. Reinforce recall and retention Fostering message recall and retention remains a central goal of any advertising campaign.
  22. 22. Differentiation in the marketplace Potentially competitive products deserves special emphasis in the messages and marketing channels in which they can stand out.
  23. 23. FREE WORKSHOPS Free workshops are arranged to guide with different uses of products.  Focus on specific groups of potential customers when marketing workshops that will help advertise your business.
  24. 24. Publicized Charity Donations:  Charities and donations are publicized for advertisement purpose. Charitable actions are highlighted through awards, media attention etc.  Corporate sponsorships are brilliant advertising ideas that increase media attention by encouraging journalists to make extended communities aware of your charitable acts.
  25. 25. Advertisements on vehicles Vehicles nowadays play a vital role in advertisements. Its like a mobile billboard which has a broad exposure. Just like the picture many new ways are introduced for advertising on vehicles.
  26. 26. 3D billboards 3D billboards are a memorable 3 Dimensional viewing experience. Inflatable props are created to gain attention , specially designed to enrich one of the largest outdoor advertising medium in use for public.
  27. 27. others Advertising industries are bringing many more ways of innovative advertisements day by day. Other innovations includes product related items as watches handles in buses. Advertisements on bins and roads etc.
  28. 28. Attention It involves attention element of an advertisement which „catches the eye‟ and attract attention. Its purpose is to attract public at first sight. A person is likely to be attracted to advertisements which concerns him and will be useful for him.
  29. 29. Interest This is the second step to consumer‟s response. It is called “from eye to mind” or “from attention to interest”. All good advertisements start with consumer‟s point of interest .  An advertiser‟s approach should be to establish with the consumer, who is advertising prospective buyer for the advertised product
  30. 30. Desire The main job of advertising is the transformation of an interest into advertising desire in the consumer‟s mind for possessing that product.
  31. 31. Action This is the last stage in response to the advertisements. It prompts action and turns prospects into buyers of the product. Expected action can be secured by adopting various techniques such as, gifts, samples, installment facilities, free demonstration etc. by using phrases “Don‟t delay”, “Buy now”, “sale”, “Limited Stock etc.
  33. 33. Aware customers  Advertising can inform people about different products and services, their utilities, cost and other requirements, and help us in making better purchases.
  34. 34. NON-COMMERCIAL ISSUES  Advertisements of non- commercial issues like AIDS, Polio can help in educating people.
  35. 35. INCREASING SALES AND PROFIT  The expenses of advertising may be justified on the ground that it helps to increase sales and profit also, which thereby results in increased production.
  36. 36. CREATE BRAND IMAGE  People can recognize the products from the catchy advertisements they see and thus sales are also improved.
  37. 37. PROVIDING EMPLOYMENT  New industry will be established and old industry will be expanded where thousands of persons may be engaged.
  39. 39. PROMOTION OF SOCIAL EVIL  Some firms present immoral program and features and crime stories in Television and Radio for advertising their products which have a very bad influence upon new generation.
  40. 40. COSTLY FUNCTIONS  It is generally criticized that the cost of advertising to too high and that such high cost is covered by the selling price of the advertising goods.
  41. 41. Encourage monopoly  Big industrialists and manufacturers may exercise their monopolistic control over the market with the help of advertisement technique which is always against the public interest.
  42. 42. Lying to Customers  Advertisers can and often do bend and curve the truth for their own benefit and in order to promote and advertise own product.
  43. 43. Buying problems  There are numerous similar types of products which are advertised in the market. But is has become impossible for the average buyer to judge with any certainly the quality of the hundreds of articles he buys.
  44. 44. Advertising plays an indispensable part in the success achievement of any business or organization.