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VOICE OF GERMANY
(VOG)
DEUTSCHE WELLE
• Deutsche Welle (Voice of Germany) is
Germany’s international broadcaster: online,
and over the air.
• It provides a European perspective to
audiences around the world and promotes
intercultural dialogue.
HISTORY:
• 1950s The Beginning
• The new Federal Republic discusses the
establishment of an international
broadcasting service.
• 1960s Radio Service
• Broadcasting radio programming in foreign
languages is approved.
• 1970s Service Expands
• After a decade of rapid expansion, DW-RADIO
broadcasts in 29 languages in 1970.
• 1980s Popular Internationally
• Hundreds of hours of programming are
broadcast each year.
• 1990s Focus on Information
• DW-RADIO broadcast in areas around the
world at the best possible time.
PROFILE:
• It first went on the air on May 3, 1953.
• It is a public broadcaster and is funded by the
government from tax revenue.
• The annual budget is approximately 275
million Euros.
• Erik Bettermann has been Director General
since 2001.
• The chairman of the Broadcasting Board is
Valentin Schmidt.
• It is headquartered in Bonn, where radio and
online content is produced at the broadcasting
center in the former government district.
• Deutsche Welle’s television services are based
in Berlin.
• It is comprised of a team of around 1,500
employees and hundreds of freelancers from
more than 60 countries.
• Its services reach more than 86 million
listeners and viewers worldwide each week
Facts and Figures:
• Deutsche Welle has been broadcasting for
more than 55 years now.
• It is an innovative media company offering
multimedia, worldwide-accessible news and
information in 30 different languages.
• Deutsche Welle focuses on the most modern
digital technology for production and
broadcast
• Deutsche Welle broadcasts multimedia and
multilingual information from Germany and
Europe.
10 POINTS OF VOG:
• We produce multilingual media services for a
global audience.
• We communicate German points of view and
global perspectives.
• We promote intercultural dialog and work to
further international understanding and
tolerance.
• We communicate the values of democracy
and support human rights.
• We participate actively in the social discussion
in Germany.
• We report independently, comprehensively
and truthfully.
• We provide comprehensive and uncensored
information to countries that lack free media,
particularly crisis regions and war zones.
• We have a cultural mission and present the
culture from Germany and Europe.
• We pass on our know-how to partners
throughout the world.
• We use our credibility to promote Germany’s
reputation worldwide.
Deutsche Welle's governing bodies:
• The Broadcasting Board, the Administrative
Board and the Director General are the
governing bodies for DW according to the
1997 "Deutsche Welle law."
Broadcasting Board
• shall represent the interests of the general
public, advise the Director General in general
programming matters and supervise
compliance with the basic principles of
programs.
• The 17 members are elected, respectively
appointed by the federal parliament.
Administrative Board
• shall supervise the management duties of the
Director General, excluding the preparation
and planning of programs.
• The Board comprises seven members
Director-General
• managing DW independently, is solely
responsible for the preparation and planning
of programs and for the operating of the
corporation as a whole
• The Director-General is elected by the
Broadcasting Board for a term of six years.
MISSION
• Deutsche Welle will “promote understanding
of Germany as an independent nation with its
roots in European culture and as a liberal,
democratic, constitutional state based on the
rule of law.”
• “It is also meant to "provide a forum in Europe
and on other continents to German and other
points of view on important issues, with the
aim of fostering understanding and exchange
between cultures and people.”
• In addition, it will contribute to promoting the
German language.
• Deutsche Welle fulfills this mission with a
journalistic portfolio that includes DW-RADIO
and the multimedia Internet portal DW-
WORLD.DE in 30 languages and with DW-TV in
German, English, Arabic and Spanish.
• It also runs the DW-AKADEMIE, where radio
professionals from developing and transition
countries receive further training.
• The DW-AKADEMIE also offers “Intercultural
Media Training” for German executives and
institutions looking to go abroad.
• The international broadcaster’s services are
targeted to people around the world who are
interested in Germany and Europe,
particularly to current and future opinion
leaders and decision makers.
• DW produces and provides media
services throughout the world with DW-TV,
DW-RADIO, DW-WORLD.DE and the DW-
AKADEMIE.
• It carries out its legally defined mission while
remaining journalistically independent.
• It reaches more than 100 million listeners and
viewers worldwide every week.
• It receives over half a million responses to its
programming and online services every year
and is respected as a credible source of
information.
Training and offers:
• It has been training radio professionals from
developing and transition countries for more
than 40 years.
• It offers intercultural media training for
executives from German companies and
institutions looking to go abroad.
• It offers young journalists the opportunity to
take part in a journalist training program that
focuses on multimedia applications and
prepares trainees for work in a foreign-
language editorial department.
• . Starting winter semester 2009/2010, there
will be a master’s program offered entitled
“International Media Studies” – a joint project
with the University of Bonn, Bonn-Rhein-Sieg
University of Applied Sciences and Deutsche
Welle.
• It offers to meet its audience’s needs. People
around the world can access its services that
are either offered in the country’s native
language or in English.

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Voice of germany (vog)

  • 2. • Deutsche Welle (Voice of Germany) is Germany’s international broadcaster: online, and over the air. • It provides a European perspective to audiences around the world and promotes intercultural dialogue.
  • 3. HISTORY: • 1950s The Beginning • The new Federal Republic discusses the establishment of an international broadcasting service. • 1960s Radio Service • Broadcasting radio programming in foreign languages is approved.
  • 4. • 1970s Service Expands • After a decade of rapid expansion, DW-RADIO broadcasts in 29 languages in 1970. • 1980s Popular Internationally • Hundreds of hours of programming are broadcast each year. • 1990s Focus on Information • DW-RADIO broadcast in areas around the world at the best possible time.
  • 5. PROFILE: • It first went on the air on May 3, 1953. • It is a public broadcaster and is funded by the government from tax revenue. • The annual budget is approximately 275 million Euros. • Erik Bettermann has been Director General since 2001. • The chairman of the Broadcasting Board is Valentin Schmidt.
  • 6. • It is headquartered in Bonn, where radio and online content is produced at the broadcasting center in the former government district. • Deutsche Welle’s television services are based in Berlin. • It is comprised of a team of around 1,500 employees and hundreds of freelancers from more than 60 countries. • Its services reach more than 86 million listeners and viewers worldwide each week
  • 7. Facts and Figures: • Deutsche Welle has been broadcasting for more than 55 years now. • It is an innovative media company offering multimedia, worldwide-accessible news and information in 30 different languages. • Deutsche Welle focuses on the most modern digital technology for production and broadcast
  • 8. • Deutsche Welle broadcasts multimedia and multilingual information from Germany and Europe.
  • 9. 10 POINTS OF VOG: • We produce multilingual media services for a global audience. • We communicate German points of view and global perspectives. • We promote intercultural dialog and work to further international understanding and tolerance. • We communicate the values of democracy and support human rights. • We participate actively in the social discussion in Germany.
  • 10. • We report independently, comprehensively and truthfully. • We provide comprehensive and uncensored information to countries that lack free media, particularly crisis regions and war zones. • We have a cultural mission and present the culture from Germany and Europe. • We pass on our know-how to partners throughout the world. • We use our credibility to promote Germany’s reputation worldwide.
  • 11. Deutsche Welle's governing bodies: • The Broadcasting Board, the Administrative Board and the Director General are the governing bodies for DW according to the 1997 "Deutsche Welle law." Broadcasting Board • shall represent the interests of the general public, advise the Director General in general programming matters and supervise compliance with the basic principles of programs.
  • 12. • The 17 members are elected, respectively appointed by the federal parliament. Administrative Board • shall supervise the management duties of the Director General, excluding the preparation and planning of programs. • The Board comprises seven members Director-General • managing DW independently, is solely responsible for the preparation and planning of programs and for the operating of the corporation as a whole
  • 13. • The Director-General is elected by the Broadcasting Board for a term of six years. MISSION • Deutsche Welle will “promote understanding of Germany as an independent nation with its roots in European culture and as a liberal, democratic, constitutional state based on the rule of law.”
  • 14. • “It is also meant to "provide a forum in Europe and on other continents to German and other points of view on important issues, with the aim of fostering understanding and exchange between cultures and people.” • In addition, it will contribute to promoting the German language. • Deutsche Welle fulfills this mission with a journalistic portfolio that includes DW-RADIO and the multimedia Internet portal DW- WORLD.DE in 30 languages and with DW-TV in German, English, Arabic and Spanish.
  • 15. • It also runs the DW-AKADEMIE, where radio professionals from developing and transition countries receive further training. • The DW-AKADEMIE also offers “Intercultural Media Training” for German executives and institutions looking to go abroad. • The international broadcaster’s services are targeted to people around the world who are interested in Germany and Europe, particularly to current and future opinion leaders and decision makers.
  • 16. • DW produces and provides media services throughout the world with DW-TV, DW-RADIO, DW-WORLD.DE and the DW- AKADEMIE. • It carries out its legally defined mission while remaining journalistically independent. • It reaches more than 100 million listeners and viewers worldwide every week. • It receives over half a million responses to its programming and online services every year and is respected as a credible source of information.
  • 17.
  • 18. Training and offers: • It has been training radio professionals from developing and transition countries for more than 40 years. • It offers intercultural media training for executives from German companies and institutions looking to go abroad. • It offers young journalists the opportunity to take part in a journalist training program that focuses on multimedia applications and prepares trainees for work in a foreign- language editorial department.
  • 19. • . Starting winter semester 2009/2010, there will be a master’s program offered entitled “International Media Studies” – a joint project with the University of Bonn, Bonn-Rhein-Sieg University of Applied Sciences and Deutsche Welle. • It offers to meet its audience’s needs. People around the world can access its services that are either offered in the country’s native language or in English.