Downloaded 1,596 times
Uploaded byAli Heydari
Creativity in advertising
This document discusses creativity in advertising. It defines creativity as making the complicated simple. Creative advertising fulfills psychological and marketing needs by adding new perceptions of products. To be creative, an advertisement must motivate consumers or stimulate their brain in some way. Creative ads are more memorable and can impress customers. They can also make a company more likeable. Creative ideas don't necessarily cost more but can provide a better return on investment. The document also lists some advantages of creative advertising such as increasing sales, saving consumer time, preventing lost sales, introducing new products, and informing consumers.
More Related Content
Similar to Creativity in advertising
Creativity in advertising
- 1. Creativity in Advertising ALIHEYDARI 3RD SEMESTER
- 2. Table of Contents What is creativity ? Creativity in advertising It is not creative unless it sells. Why creative advertisement Advantages of creative advertisement Pictures Conclusion
- 3. What is Creativity? Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
- 4. Creativity in Advertising Creativity in advertising fulfils psychological, marketing and corporate requirement of the consumers. Creativeadvertising adds new perceptions and enjoyment of the product.
- 5. It’s Not CreativeUnless It Sells. Creative means dramatically showing how a product fulfills a consumer need. It can be as simple as casting the right actor or character for a brand. A unique demonstration of product superiority is creative. If it doesn’t motivate the consumer to do something or stimulate some part of the brain, then it doesn’t work.
- 6. Why creative Advertisement? 1.Memorable Ads The purpose of an ad is to interest potential customers in your product and service, and to get them to remember you. A creative ad sticks out and increases the likelihood that a customer will recall information about your company. A car wash company in downtown Seattle uses a big pink elephant as an advertising gimmick.
- 7. 2.Impressing Customers Your advertising should demonstrate that you can provide worthy content and enjoyment to clients who want to entertain their guests or draw attention to their own products and services. A clown service that arrives at parties in a colourful, quirky van, for example, signals to potential customers that its clowns will be colourful and entertaining, as well.
- 8. 3.Likeability Creative advertising makes your company likeable, and this likeability is an important marketing tool. An insurance company in the Pacific Northwest has an ad campaign based on archetypal local personalities, caricaturing that are typical in the region.
- 9. 4.Budget A creative advertising idea often doesn't cost any more than a dull one, and it can bring in considerably more return for your money. A bar that hosts an ugly Christmas sweater contest the week before Christmas.
- 10. Advantages Of CreativeAdvertise ment Increasing sales The expenses of advertising may be justified on the ground that it helps to increase sales, which there by results in increased production. Saving time Advertising enable the consumers to spend a short deal of time seeking products to meet his requirements because he has already been informed about many standard goods through advertising.
- 11. Prevention of lost sales Much advertising is aimed at preventing the erosion of its sales by competitors. So advertising may be regarded as being “defensive”. Introduction the new products New products can be introduced and popularized in the market by advertising.
- 12. Creating market attitude Advertising can create a market attitude for product which would not otherwise be desired. Thus artificial demand can be created by exploiting fears. Impression the public Advertisement is considered important branch of business which impresses the public about the superiority of product.
- 13. Informing consumers Advertising provides the information to consumers about the choice, prices, quality and other description of product at their home, which guides them for quick decision. Providing employment As it helps to create the new demand of the products, it tends to increase the sales volume of goods. So new industry will be established and old industry will be expanded where thousands of persons may be engaged.
- 14. Some Pictures ofCreativity in Advertising
- 17. Conclusion Whatever youdo, you’ll do better with a little...Effective Surprise.