Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

history of advertising

15,380 views

Published on

  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get access to 16,000 woodworking plans, Download 50 FREE Plans... ●●● http://ishbv.com/tedsplans/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ♣♣♣ http://ishbv.com/tedsplans/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @serroch thank you
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very good presentation.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

history of advertising

  1. 1. HISTORICAL DEVELOPMENT OF ADVERTISING<br />1<br />
  2. 2. CONTENT<br />First Examples<br />Printed advertisements<br />Radio Advertising<br />TV advertising<br />Internet Advertising<br />2<br />
  3. 3. definition<br />Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas or services.<br />3<br />
  4. 4. Why andWhen?<br />The idea of advertising emerged when people started to trade.<br />People advertised to make their products known by larger groups of people.<br />4<br />
  5. 5. FIRST EXAMPLES<br />1.Signs<br />SometraderslikethePhoenicians, paintedcommercialmessages on rocksalongthetradelanes. <br />Excavations at Pompeiirevealthateachlittleshop had an inscription on thewallnexttotheentrance. <br />Thegladiatorcontestsannouncement on papyrusorwallareregarded as thefirstexamples of advertising.<br />5<br />
  6. 6. Advertisement on a wall in Pompeii, prompting a gladiatorcontest<br />6<br />
  7. 7. FIRST EXAMPLES<br />2.Town criers<br />Men were paid to circulate through the streets of the city to inform people about a product or service.<br />The Greeks were among those who relied on town criers. They used them to announce the arrival of the ships with cargoes. <br />7<br />
  8. 8. FIRST EXAMPLES<br />Latertheybecamethefirstmediumforpublicannouncements in manyEuropeancountries<br />8<br />
  9. 9. PRINTED ADVERTISEMENTS<br />Invention of thepress is thebase of modern advertising.<br />Itgaverisetomassmedia in the form of newspapersandmagazines.<br />It is easytoproduceandcheaperthanhandcoppiedmessages.<br />9<br />
  10. 10. PRINTED ADVERTISEMENTS<br />10<br />Printingpress<br />Johannes Gutenberg <br />
  11. 11. PRINTED ADVERTISEMENTS<br />Thefirstprintedadvertisementwas a handbillwrittenby William Caxton in 1477 andhanged on thewall of a church.<br />Itwasthe of his book ‘ThePyes of SalisburyUse’ <br />11<br />
  12. 12. PRINTED ADVERTISEMENTS<br />The first continuously published newspaper in America was the Boston News-Letter<br />The first issue was distributed by John Campbell on April 24, 1704. <br />The first paid newspaper advertisement was an announcement selling real estate on Oyster Bay, Long island on May 8, 1704.<br />12<br />
  13. 13. PRINTED ADVERTISEMENTS<br />13<br />
  14. 14. PRINTED ADVERTISEMENTS<br />Thefirstadvertisingagencywasfounded in thiserabyVolney B. Palmer.(1840)<br />Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers.<br />14<br />
  15. 15. PRINTED ADVERTISEMENTS<br />Volney B. Palmer An advertisement of<br />Palmer’sAgency<br />15<br />
  16. 16. RADIO ADVERTISING<br />The invention of radio has a great role in the historical development of advertising <br />Radio is the first broadcasting medium that became universally popular.<br /> Radio advertisements reach to mass more easily<br />16<br />
  17. 17. First wireless message was transmitted in 1906.<br />First radio station was founded in 1920 in United States. <br />17<br />
  18. 18. RADIO ADVERTISING<br />WEAF of New York is credited with airing the first paid radio commercial in 1922, advertising an apartment complex. <br />Radio programming and advertising peaked during the 1930s and 1940s.<br />18<br />
  19. 19. RADIO ADVERTISING<br />In the early days, the commercials were read live on the air.<br />In1940s, bigcompaniesstartedtomakethesponsorships of wholeprogrammes.<br />19<br />
  20. 20. TV ADVERTISING<br />The TV is thegreatest step in thehistory of advertising;<br />It is thefirstaudio-visualmedium.<br />Peoplewerealreadyfamiliarwithradioand it wastheradiowithpictures.<br />20<br />
  21. 21. TV ADVERTISING<br />Thefirstpublic TV demonstration in the USA occured in New York in 1939.<br />Thefirstadvertisementbroadcasted in 1941.<br />21<br />
  22. 22. TV ADVERTISING<br />Itwas an advertisement of Bulovawatchcompany. <br />22<br />
  23. 23. 23<br />
  24. 24. ONLINE ADVERTISING<br />The internet brought a newdimensiontoadvertising.<br />Immediatepublishing of information<br />Immediatereactiontoadvertisement(online shopping)<br />It is easytoreachanytime.<br />24<br />
  25. 25. ONLINE ADVERTISING<br />Thefirstexamples of online advertisementswere in form of banner.<br />25<br />
  26. 26. ONLINE ADVERTISING<br />Thepioneer of online advertising is HOTWIRED.<br />26<br />
  27. 27. ONLINE ADVERTISING<br />The first web banner sold by HotWiredand paid by AT&T,<br />It was put online on October 27, 1994<br />27<br />
  28. 28. ONLINE ADVERTISING<br />Today, via internet, it is possibletoreachlargegroups of peopleeasily.<br />Socialnetworks<br />E-mails<br />Newsportals<br />28<br />
  29. 29. ONLINE ADVERTISING<br />29<br />
  30. 30. Mehmet Sinan ERGÜVEN<br />30<br />

×