Syllabus of Media Science, MAKAUT

2. • Identifying Brand
• Information
• Persuasion
• Previewing New
trends
• Demand
• Customer Base
• Pricing

3. • Print
– Newspap
er
– Magazine
– Directory
– Out door
– Transit
• Media
– Television
– Radio
– Online
– Direct mail
– Mobile
• Territory
– Retail
– Local
– National
– Internationa
l

4. • Purpose
– Covert
– Brand
– Non Product
– Service
– Celebrities
– Surrogate
– Persuasive
– Competition
– Public
Service

5. • Is a product or services advertising that
appears in specific section of newspaper
under the heading classifying the
product or service being offered.

7. Radio
38 yrs
TV
13 yrs
Internet
4 yrs
iPod
3 yrs
Facebook
2 yrs

9. • Bill-board and message painted on the
side of buildings are common forms of
out-door advertising, which is often used
when quick, simple, ideas are being
promoted.

12. • Is a generally considered the most
effective mass-marketing advertising
format as is reflected by the high
prices.
• T.V network charge for commercial
airtime during popular events.

14. • It is a small business advertising.
• Radio advertising can be a very effective
means to attract customer to some
business.

15. • Online advertising is the newest and
fastest growing way to advertise. The
Internet now provides everything from
links on sites, to banner ads on sites, to
small ads on sites, to pay per click
advertising.

17. Mobile advertising is a form of
advertising via mobile (wireless)
phones or other mobile devices. It is a
subset of mobile marketing.

20. • Emphasizes the specific retail outlet as
the place to buy a specific range of
brand.
• It can be local store advertising in
local newspaper.

21. • Geographically speaking national advertising’s range
is extended to the territorial limits of the country.
• The advertiser use the national media to inform the
consumer about the product.
• The advertiser use the national local or regional
language but prefers the national language.
• It can be available in everywhere of country and easily
purchased it.

22. International
Advertising
Advertising a product or service in a country
other than where it originates.

23. • Covert advertising is a unique kind of
advertising in which a product or a
particular brand is incorporated in some
entertainment and media channels like
movies, television shows or even sports.

24. • It is advertising with a strong emphasis on
the company brand (logo and/or company
name) also known as integrated
marketing communications (IMC).

27. • Surrogate advertising is prominently seen in cases
where advertising a particular product is banned by
law.
• Advertisement for products like cigarettes or alcohol
which are injurious to heath are prohibited by law in
several countries and hence these companies have to
come up with several other products that might have
the same brand name and indirectly remind people
of the cigarettes or beer bottles of the same brand.