Questions 3 + 4 by Fraser

1. By FraserMcPherson
Question 3 and 4
3. What kind of media institution might distribute your media productand
why?
I think that the Warner Brothers Company would distribute our film as
they have produced other comic book based movies in the pastso they
will have experience in distributing this type of production. Also, as the
film references to the Court of Owls fromthe Batman series it would
make a lot of sense for them to producea film based around the Batman
universe. Warner brothers has a history of using cross – media
convergenceand synergy to distribute their products so I believe that
they will most likely create a toy rangeto help advertisethe film. They
would also connect the film to their video game franchiseas it would link
closely to the LEGO series they have going on. As DCis owned by
Warner Bros (which in turn is owned by Times Warner Productions) it
would make that a DC based film would be distributed by them. Also, as
this is vertically integrated then it will allow the distribution process to
be a lot easier. As Time Warner is an international company I think that
the film would be released internationally. Also, as the film will primarily
attract comic book fans then it will work in all countries as comic’s reach
a wide range of people throughout the world.
I think that the film will do bestif it was released in Cinemas first. This is
because I believe that the film will work well in the Cinemas as it would
attract a wide range of people, fromcomic book fans to fans of action
movies. I then think that the film should be released on DVD, online
(through services such as ITunes) and then on streaming services such as
Netflix and LoveFilm.

2. By FraserMcPherson
4. Who would be the audience for your media product?
I believe that our film is best suited for male teenagers from the age 12 –
18. This is becausefromour target audience research we found that
comic book based movies are best suited for people this age. I do
believe that the film will attract a wide range of differentteenagers as
the film is presented as dark action movie which is similar to the
critically acclaimed ‘The Dark Knight’. Following on fromtalking about
‘The Dark Knight’, as Warner Bros distributed and produced the Dark
Knight, if they distributed our film as well it would most likely attract the
same type of audience.
I also think that as the film is an action film focused around teenagers
then it would also have a wide appeal as it would interest people of that
age group. As the film will feature assassin likecharacters I think that
this will link with today’s pop culture as people take interest in idea of a
hidden assassin and whatthey do. An example of this is the popular
video game series ‘Assassins Creed’. Peopleare attracted to this game
as the idea of playing a character who kills people for a living excites
them. Fans of the Arkhamgames would also be attracted to this movie
as it will give them a clearer look into the Batman comics.
Fromour audience feedback we have gained fromour piece I believe
that we have achieved our purposeof making a film that appeals to our
target audience as the general comment was that the film shows
conventions that match that of an action movie.
I do think that a much wider audience may also be attracted to this film
in the formof a secondary audience. When doing my target audience
research I havefound that teenager girls are also interested in action
movies such as the one wehave created. This is mainly becausethey to
get excited fromthings like a masked killer and the unknown enemy in a
film. I think the film would reach out to this secondary audienceby
putting in a love interest between some characters in the film. This
would make it more appealing but I do think the film should focus
primarily on the action.