2. • Batman is an all action film with a
lot of high tech cars, fighting and
all round violence. By looking at
how the film is and the story line
to the film I would say that the
gender that this film was aimed at
would be male as males tend to
like the fighting action films where
there is cars, guns and violence so
a lot of men would relate to the
main purposes of this film.

3. • The age of the target
audience for the dark
knight would primarily be
younger people like
teenagers but there are
also many die hard
batman's fans that will now
be older so they would
definitely target the film at
the older people that have
been fans of batman for
years.

4. Batman would normally target
people with a certain lifestyle.
These people are often young men
who are also fans of the gaming
franchise, so they are the type of
people who play a lot of video
games and watch a lot of hero
action movies. By selling batman
to these type of people they will
get a lot of money in return from
viewings and by making them
joining things like the Harvey dent
campaign.

5. The batman franchise has a lot of
money they had a lot of spending
power. With this money they
could promote the film in many
ways around the world to get
maximum impact and the
maximum number of people
involved and watching the film.
They used the internet to set up
make believe campaigns that
went along with the films and got
fans going crazy trying to find
sneak previews of the film before
it came out , also they use TV
advertisement and billboards all
around the world. This was all
possible due to their spending
power.