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Audience research
By Hannah Ibbs George
Explain why these films have been
successful in attracting audiences
 The dark knight; This is a film based on a
mysterious character called Batman. He appears to be an
ordinary man who leads an ordinary life but when criminals
try to enter Gotham city he becomes alive so to protect the
community. The dark knight has made a gross of
$533,345,358 and this is still rising. The film was released
18th July 2008 and had a wide release. Dark Knight was
predicted to be a blockbuster and that is exactly what it
became. The Dark Knight is and Action Adventure and pg
13. Therefore the target audience of the film was for
teenagers up that have a particular interest in action,
fighting and superhero's. This therefore produces a rather
large, varied and wide target audience that this film could
capture. This along with impressive stunts, big fight scenes
and car scenes resulted in big interest and the result of
becoming one of the most popular films ever.
Dark Knight Trailer
 http://www.youtube.com/watch?v=yQ5U8
suTUw0
Explain why these films have been
successful in attracting audiences
 Spiderman; This is a film also based on an ordinary guy
who has special powers that can be likened to a spider, i.e.
Climbing walls, making a web etc. Spiderman is originally a
geeky young teenager who dreams of being popular and
dating his dream girl Mary- Jane throughout the film we see
the romance blossom along with Spiderman's strength,
determination and skill. Spider man made a gross of
$403,706,375 and this is also still a profit that keeps rising.
Spider man contains both a romance story and action and
thrill therefore targets a wide variety of people and target
audience therefore making the film very appealing. It is
also a very family based film which is another plus. All this
has added so to make Spiderman an extremely popular
film.
Spiderman trailer
 http://www.youtube.com/watch?v=FN3Ya
ybNJ2s
Trailers
 Both Trailers not only give you an insight
further into the film but also shoes
another use of marketing the films and
building up popularity which therefore
increases audiences sizes, profit and
overall interest.
Explain why these films have been
successful in attracting audiences
 Spiderman 2; this is a follow on from Spiderman where
the story continues. This film has made a gross of
$373,585,825, and still rising and appeals to a very similar
if not same audience as the original film. This film will also
build popularity as those who saw the first film will be
interested in seeing what's to happen next.
Explain why these films have been
successful in attracting audiences
 Spiderman 3; This is of course another follow on that
carries the story of Spiderman even further, and develops
the narrative This film grossed $336,530,303 and with the
interest of the other 2 films and the story this is what
made audiences want to come and watch the film.
Explain why these films have been
successful in attracting audiences
 Iron man; This is another Superhero film however it is
very different to spider man and Batman as instead of an
ordinary man gaining powers it is based on a story of an
intelligent business man that invents equipment so to have
the ability if a superhero such as the ability to film. The
filmed grossed at $318,412,101 and was very popular and
still is. It contains both action and thrill with a hint of
romance and this attracts the audience in and captures
peoples interests.
Explain why these films have been
successful in attracting audiences
 From focusing on these five film there are constant
occurring factors. These include thrill. Action and
romance along with a use of stunts and effects that
draw peoples attention. All five of the films are
superhero based therefore showing the large market
that has been created and the popularity that they
have gained. Due to this more and more production
companies are trying to enter the market so to make
a popular film that attracts attention and most of all
makes a big profit. Marketing is also a big
contributing factor as many of the films have a lot of
money and support behind them and therefore
popularity and audience interest can be built up
before the film has even been released.
Target Audience
 The Dark Knight rises has a wide target
audience. It includes people that are
interested in the idea of having special
powers and good defeating evil whilst
having an interest and enjoyment in
seeing stunts and therefore captures the
attention of people who like action and
thrill.
Target Audience
 Iron Man 3 already has a wide audience as the two
films before it have built up expectation, interest and
attention. However this film will not only aim to keep
its current audiences but widen it further. This will be
done through development of the story/ narrative and
further interest built with a possibility of further
romance etc. The film will contain romance thrill, and
action produced through stunts, actors performance
and music so to build tension and keep people on the
edge of their seat. Therefore people with a desire to
be on edge watch fights and action scenes whilst
seeing a man live a dream and beat evil will want to
come and view iron man 3.
Reasons why this article will help
find audiences for the dark knight
rises, the avenger and The
amazing Spiderman
 http://www.comingsoon.net/news/weekendwarriornews.ph
p?id=86827
 The article above describes and explains the popularity of
the three films, the possible profit they can potentially
make and what the films are about. This will therefore
build interest and make people want to go and watch them
as the are recommended and planned to be big hits. Not
only will this build popularity for audiences but production
companies will also be interested so to see what happens
and see if there is an opportunity for them to also join the
market. The article not only uses words but the images
used also show some of the best bits of the 3 films which
will also attract more people that have a particular interest
in the visual effects and stunts and therefore will want to
watch to see them.
The articles believes these three
films will find audiences because
...
 The Dark Knight Rises (opening July 20) is coming into the summer with a HUGE
advantage, being the sequel to a $533 million grossing movie that really changed
how moviegoers looked at superhero movies.
 Marvel's The Avengers (opening May 4) hopes to prove the sum is greater than the
parts by combining six characters from previous summer blockbusters into one large
scale epic that's been the culmination of years of planning.
Because the 4th of July takes place on a Wednesday this year.
 The Amazing Spider-Man is opening the day before on a Tuesday, hoping to get a
bump from the holiday.
 The Avengers has a great advantage over the other two being the first movie of the
summer which means it can explode out of the gate and get everyone excited about
the summer (and the other two

The articles believes these three
films will find audiences because
...
 Obviously, one of the biggest selling point for "Avengers" is
the return of Robert Downey Jr. as Tony Stark--something
that helped the two "Iron Man" movies gross $300 million
 The Avengers also marks the return of the Incredible
Hulk since Universal's The Incredible Hulk in 2008, with
the character portrayed this time by Mark Ruffalo.
 The Dark Knight Rises is a slam dunk no-brainer if only
for the fact that like with The Avengers, this is about the
return of a fan favorite, which is Christian Bale's Batman as
directed by Christopher Nolan. In this case, the anticipation
for their return has built over the four years since The
Dark Knight and only a third of the people who saw the
original movie (in North America) will have to go out to see
its sequel opening weekend for it to set a new opening
weekend record.
How important are star actors/ star
directors in helping superhero films to
be successful
 UK talent also features prominently and includes Belfast
actor Ciarán Hinds, Welshman Rhys Ifans and Londoners
Tom Hiddleston, Tom Hardy and director Christopher Nolan.
 Another UK actor, Christian Bale, returns to the role of
Batman in The Dark Knight Rises, which has scenes that
were shot in the Cairngorms in the Highlands and at
Wollaton Hall in Nottingham.
 Next year's Superman movie, Man of Steel, will star the
first non-American to don the red cape - Henry Cavill, who
is from Jersey in the Channel Islands.
 Above is some quotes that I have taken from the
article ; http://www.bbc.co.uk/news/uk-scotland-
highlands-islands-16365884
How important are star
actors/ star directors in
helping superhero films to be
successful
 On the previous slide I have shown that the article
believes that big names pull in big audiences and in
many ways this is the case. When audiences
recognise names they tend to be more enticed to the
film. This could be for a variety of reasons whether
this be due to liking them as a person, their looks,
their ability to act or the simple assumption that the a
good actor so it must be a good film. All these factors
pull in people and build excitement around the film
building popularity and increasing target audiences
and in the quotes I have pulled from the article show
just some of the big names that some superhero
films plan to hire as this appears to be the most
successful way of pulling in audiences.
What people like and dislike about
superhero films
 Superhero films tend to be full of action and
thrill that keep you on the edge of your seat
 Superhero films tend to have romance
running throughout which attract audiences,
particularly women.
 They tend to have a mixture of story lines
which make good family films.
 Make you feel like a difference can be made
and good will always overcome evil
 Get very repetitive storylines all tend to be
based around the same sort of thing, good
beats evil and the superhero falls in love.
What people like and dislike about
superhero films in more detail
 When looking at the points made above we can see the
main things people like is the thrill, action, fight scenes and
romance. However the main bad point was the superhero
films become very repetitive with very similar story lines.
When discussing this further with two people the specifics
of the comments refer to loving the feeling of being on the
edge of your seat and waiting for the action and fighting to
begin along with the balance of romance and realism so to
make the story feel believable and almost make the
audience wonder and hope that this could happen in real
life. As for the comment of repetitive narrative this refers
to the narrative of ordinary man gains superpowers and
defeats the bad, whilst doing this it often happens that the
superhero finds his true love and this tends to be repeated
throughout, for example spider man an super man where
all these points can be referred to.
Audience research h i g

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Audience research h i g

  • 2. Explain why these films have been successful in attracting audiences  The dark knight; This is a film based on a mysterious character called Batman. He appears to be an ordinary man who leads an ordinary life but when criminals try to enter Gotham city he becomes alive so to protect the community. The dark knight has made a gross of $533,345,358 and this is still rising. The film was released 18th July 2008 and had a wide release. Dark Knight was predicted to be a blockbuster and that is exactly what it became. The Dark Knight is and Action Adventure and pg 13. Therefore the target audience of the film was for teenagers up that have a particular interest in action, fighting and superhero's. This therefore produces a rather large, varied and wide target audience that this film could capture. This along with impressive stunts, big fight scenes and car scenes resulted in big interest and the result of becoming one of the most popular films ever.
  • 3. Dark Knight Trailer  http://www.youtube.com/watch?v=yQ5U8 suTUw0
  • 4. Explain why these films have been successful in attracting audiences  Spiderman; This is a film also based on an ordinary guy who has special powers that can be likened to a spider, i.e. Climbing walls, making a web etc. Spiderman is originally a geeky young teenager who dreams of being popular and dating his dream girl Mary- Jane throughout the film we see the romance blossom along with Spiderman's strength, determination and skill. Spider man made a gross of $403,706,375 and this is also still a profit that keeps rising. Spider man contains both a romance story and action and thrill therefore targets a wide variety of people and target audience therefore making the film very appealing. It is also a very family based film which is another plus. All this has added so to make Spiderman an extremely popular film.
  • 6. Trailers  Both Trailers not only give you an insight further into the film but also shoes another use of marketing the films and building up popularity which therefore increases audiences sizes, profit and overall interest.
  • 7. Explain why these films have been successful in attracting audiences  Spiderman 2; this is a follow on from Spiderman where the story continues. This film has made a gross of $373,585,825, and still rising and appeals to a very similar if not same audience as the original film. This film will also build popularity as those who saw the first film will be interested in seeing what's to happen next.
  • 8. Explain why these films have been successful in attracting audiences  Spiderman 3; This is of course another follow on that carries the story of Spiderman even further, and develops the narrative This film grossed $336,530,303 and with the interest of the other 2 films and the story this is what made audiences want to come and watch the film.
  • 9. Explain why these films have been successful in attracting audiences  Iron man; This is another Superhero film however it is very different to spider man and Batman as instead of an ordinary man gaining powers it is based on a story of an intelligent business man that invents equipment so to have the ability if a superhero such as the ability to film. The filmed grossed at $318,412,101 and was very popular and still is. It contains both action and thrill with a hint of romance and this attracts the audience in and captures peoples interests.
  • 10. Explain why these films have been successful in attracting audiences  From focusing on these five film there are constant occurring factors. These include thrill. Action and romance along with a use of stunts and effects that draw peoples attention. All five of the films are superhero based therefore showing the large market that has been created and the popularity that they have gained. Due to this more and more production companies are trying to enter the market so to make a popular film that attracts attention and most of all makes a big profit. Marketing is also a big contributing factor as many of the films have a lot of money and support behind them and therefore popularity and audience interest can be built up before the film has even been released.
  • 11. Target Audience  The Dark Knight rises has a wide target audience. It includes people that are interested in the idea of having special powers and good defeating evil whilst having an interest and enjoyment in seeing stunts and therefore captures the attention of people who like action and thrill.
  • 12. Target Audience  Iron Man 3 already has a wide audience as the two films before it have built up expectation, interest and attention. However this film will not only aim to keep its current audiences but widen it further. This will be done through development of the story/ narrative and further interest built with a possibility of further romance etc. The film will contain romance thrill, and action produced through stunts, actors performance and music so to build tension and keep people on the edge of their seat. Therefore people with a desire to be on edge watch fights and action scenes whilst seeing a man live a dream and beat evil will want to come and view iron man 3.
  • 13. Reasons why this article will help find audiences for the dark knight rises, the avenger and The amazing Spiderman  http://www.comingsoon.net/news/weekendwarriornews.ph p?id=86827  The article above describes and explains the popularity of the three films, the possible profit they can potentially make and what the films are about. This will therefore build interest and make people want to go and watch them as the are recommended and planned to be big hits. Not only will this build popularity for audiences but production companies will also be interested so to see what happens and see if there is an opportunity for them to also join the market. The article not only uses words but the images used also show some of the best bits of the 3 films which will also attract more people that have a particular interest in the visual effects and stunts and therefore will want to watch to see them.
  • 14. The articles believes these three films will find audiences because ...  The Dark Knight Rises (opening July 20) is coming into the summer with a HUGE advantage, being the sequel to a $533 million grossing movie that really changed how moviegoers looked at superhero movies.  Marvel's The Avengers (opening May 4) hopes to prove the sum is greater than the parts by combining six characters from previous summer blockbusters into one large scale epic that's been the culmination of years of planning. Because the 4th of July takes place on a Wednesday this year.  The Amazing Spider-Man is opening the day before on a Tuesday, hoping to get a bump from the holiday.  The Avengers has a great advantage over the other two being the first movie of the summer which means it can explode out of the gate and get everyone excited about the summer (and the other two 
  • 15. The articles believes these three films will find audiences because ...  Obviously, one of the biggest selling point for "Avengers" is the return of Robert Downey Jr. as Tony Stark--something that helped the two "Iron Man" movies gross $300 million  The Avengers also marks the return of the Incredible Hulk since Universal's The Incredible Hulk in 2008, with the character portrayed this time by Mark Ruffalo.  The Dark Knight Rises is a slam dunk no-brainer if only for the fact that like with The Avengers, this is about the return of a fan favorite, which is Christian Bale's Batman as directed by Christopher Nolan. In this case, the anticipation for their return has built over the four years since The Dark Knight and only a third of the people who saw the original movie (in North America) will have to go out to see its sequel opening weekend for it to set a new opening weekend record.
  • 16. How important are star actors/ star directors in helping superhero films to be successful  UK talent also features prominently and includes Belfast actor Ciarán Hinds, Welshman Rhys Ifans and Londoners Tom Hiddleston, Tom Hardy and director Christopher Nolan.  Another UK actor, Christian Bale, returns to the role of Batman in The Dark Knight Rises, which has scenes that were shot in the Cairngorms in the Highlands and at Wollaton Hall in Nottingham.  Next year's Superman movie, Man of Steel, will star the first non-American to don the red cape - Henry Cavill, who is from Jersey in the Channel Islands.  Above is some quotes that I have taken from the article ; http://www.bbc.co.uk/news/uk-scotland- highlands-islands-16365884
  • 17. How important are star actors/ star directors in helping superhero films to be successful  On the previous slide I have shown that the article believes that big names pull in big audiences and in many ways this is the case. When audiences recognise names they tend to be more enticed to the film. This could be for a variety of reasons whether this be due to liking them as a person, their looks, their ability to act or the simple assumption that the a good actor so it must be a good film. All these factors pull in people and build excitement around the film building popularity and increasing target audiences and in the quotes I have pulled from the article show just some of the big names that some superhero films plan to hire as this appears to be the most successful way of pulling in audiences.
  • 18. What people like and dislike about superhero films  Superhero films tend to be full of action and thrill that keep you on the edge of your seat  Superhero films tend to have romance running throughout which attract audiences, particularly women.  They tend to have a mixture of story lines which make good family films.  Make you feel like a difference can be made and good will always overcome evil  Get very repetitive storylines all tend to be based around the same sort of thing, good beats evil and the superhero falls in love.
  • 19. What people like and dislike about superhero films in more detail  When looking at the points made above we can see the main things people like is the thrill, action, fight scenes and romance. However the main bad point was the superhero films become very repetitive with very similar story lines. When discussing this further with two people the specifics of the comments refer to loving the feeling of being on the edge of your seat and waiting for the action and fighting to begin along with the balance of romance and realism so to make the story feel believable and almost make the audience wonder and hope that this could happen in real life. As for the comment of repetitive narrative this refers to the narrative of ordinary man gains superpowers and defeats the bad, whilst doing this it often happens that the superhero finds his true love and this tends to be repeated throughout, for example spider man an super man where all these points can be referred to.