For my film opening I have done some secondary research about the target audience for my film opening using the UK Film Council's data.

1. Target Audience
Here we are discussing what our target audience is of our film opening choice. Our choice is
a horror and we are going to research which target audience our genre fits into.
We have found that only 32% of the population enjoy watching horror films. This then
shows us that it has a fairly mainstream audience.

3. Withinthisdatayou can see the demographicsof ourgenre.We can see the demographicaudience
whichwe shouldtargetinorderto get the mostpeople towatch it. The primarytarget audience for
our filmopeningwouldbe femalesunder35 at 44% and the secondaryone would be malesunder
35 at 36%. The typical social classthat isinterestedinhorrorfilmsisC2at 43%, whichisthe middle
class.
Thisshowsyouthe typesof filmthatthe general publicconsiderastheirfavourites.Youcansee
here that horrortakesup 15% whichmeansthatit isa mainstreamgenre.Thisshowsusthatthere is
a large demographicthatwouldbe willingtowatchour film.

5. Thisshowsus the typesof genresthatare enjoyedbythe general public.Asshownwe cansee that
the audience forhorroris quite bigandis therefore mainstream.We canstill see thatthe females
under35 isstill the biggesttargetaudience forhorrorsas28% considera horror filmtheirfavourite
genre.
Thisinformationshowsuswhatfilmsthe general publicwouldliketosee more of inthe future.It
showsusthat the demographicwe shouldbe aimingatfor darkhorrors wouldstill be the females
under35 at 39%. The secondaryhoweverwouldbe malesabove 35at 31%> The social classwould
still be C2 whichisthe middle classat 38%. Whichshowsis a verycleartarget audience thatwe
shouldbe aimingfor.

6. Thisshowsus the genresof the filmswouldlike tosee more of inthe future butinthe cinemas.The
attendance atcinemasand the level of DVDpurchase of horrorsare a highpercentage.We can see
that the highestpercentage forthe cinemaattendance wouldbe the heaviersectionat30%.The
level of DVDpurchase isalsothe heaviersectionat45%. Thisshowsus that ourgenre wouldbe
highlyprofitable.
In conclusion,ourtargetaudience isamainstreamtargetaudience of femalesunder35. However,
our secondarytargetaudience wouldbe malesunder35.We alsoknow we needto concentrate on
makinga dark horror forour filmopeningtoappeal more tothe target audience.