This document analyzes box office data for various horror films from 2015 to determine the most popular horror subgenre to focus a student film project on. It finds that supernatural horror and period horror films like Crimson Peak performed best, earning over $60 million worldwide. In contrast, the horror thriller Knock Knock was less successful, indicating that genre doesn't appeal as broadly. Based on the analysis, the document recommends students focus their short film on a normal horror genre without hybrid elements to attract the largest audience.

1. The Weekend Box Office
ThisBox Office showsthe topfilmsforthisweekend.Thisshowsthatthere are 3 horror filmsthat
are rankedinthe top tenat the weekend.Whichmeansthatthere isa hightargetaudience for
horror filmsanditwill allowthe filmopeningtobe popular.The targetaudience isthenshowntobe
a mainstreamaudience thatenjoygoingtothe cinemaandenjoyingthe horrorfilm.Also,fromthe
chart it showsthat the filmswere successful inthe moneymakingandtherefore,bringalotof
moneytothe company that have producedthem.
Thisis takenagainfromthe Box Office website asitshowsyouall the differenttypesof horrorsthat
there are.Thisthenshowsthat the genre Horror is well establishedwiththe audienceandisalso
popular.Withhowmuch moneyitmakesandthe popularityof the genre itjustifiesexactlywhythis
genre hasbeenchosenforthe filmopening. LookingatthisIcan see that the most popularhorror
type isa Supernatural,somakingthiswouldallow ustoappeal toa bigger audience.However,doing
thiswouldbe veryhard to filmsomygroup and I have decidedtoincorporate differenttypesof
horror intoour openingtomake itfitfor all horror lovers.

2. Most popular Horrors of 2015
From thisI can see whatthe top Horror filmsof 2015 are.This thenhelps mygroupand I decide
whattype of horror to doin orderto get the bestaudience forthe film.Thisshowsthatthere isa
large target audience of peoplethatwouldwatchaHorror film.
Crimson Peak
Thisshowsthat since the filmwasrelease onOctober16th
2015 and up until November1st
2015 the
filmhasgot a total of $27,708,080. Also,the worldwide total raisedis$62,377,759. The filmwas
rankedfourthin2,984 theatres.Duringthe openingweekendthe filmgathered$13,143,310. This
filmwasclassedasa periodandsupernatural horror.Withthis,thisthenshowsthat we as a group
shouldbe focusingonmakinga horrorto fit withthe mostpopulargenre inorderto achieve the
biggestaudience.Thisfilmwasranked85th
forthe topmoviesreleasedinthe pastyear.Which
suggeststhatwe shouldbe focusingourhorror on a perioddrama. Thisfilmgotrated a 7.0 out of 10
whichalsoshowsitspopularity.

3. Thisfilmsplotincludes,itbeingsetinacrumblingmansionwhere ayoungauthor isrunningaway
froma familytragedy.However,he fallsinloveandmarries. Butsoonshe discoversherhusband
isn’tall he seems.He home ghostly,mysterioussecrets,whichhe andhissister,fiercelytrytohide.
The actors thatappear withinthisfilmlike Charlie HannumandTomHiddlestonappearina range of
differentgenressothere isnoclearlike betweenthe genre andthe actors.However,thisfilmisstill
suitable foramainstreamtargetaudience andhasprovento be veryenjoyedbymany.
Goosebumps
Thisfilmwasalsoreleasedon October16th
2015 andalso upuntil November1st
thisfilmhada total,
of $56,761,492. The worldwide total thenwas$75,361,492 whichshowsthat thiswasa really
popularfilm. Thisfilmsgenre however,isahorrorcomedywhichisnot somethingthatmygroup
and I wantto focuson because thatonlyappealstoa certainaudience but,we wantourfilmto
appeal toa wideraudience.Thisfilmwasranked31st
for the openingweekendsof Octoberandfor
the top moviesinthe pastyearit was ranked51st
whichstill showsthateventhoughithas a hybrid
of genresitisstill showsthathorroris a verypopulargenre to be focusingon.The ratingof thisfilm
is7.0 out of tenwhichstill showsthatitispopular.
The plot summaryincludesteenagersfallinginlove withthe girl nextdoor.But,he findsoutthat the
girl’sdadis a prisonerof hisownimagination. The monstersthathe writesaboutinhisbooksare
real and he protectsthemby keepingthemlockedupintheirbooks.
Knock Knock
Thisfilmwas releasedon 0ctber9th
2015 and upuntil November1st
2015 thisfilmhada total of,
$36,336. Howeverthisfilmdidn’tmake aworldwide total whichsignifiesthatitisn’t goodenoughto
be realisedasa worldwide film.The filmgenre isaHorror Thriller andfromthisit showsthatwe
shouldn’tmake aHorror Thrillerforour fil openingasitisproventonot be that popular.Thisfilm
includesthe actor,KeanuReeveswhoisfamousforbeinginvolvedwithinHorrorThrillers.This

4. showsthat the fil didn’t have abad review because of the actorsbutmaybe the story line waspoor.
Whichshowsthat the audience forHorror Thrillersare interestedinacertainthing.
The plot summaryincludesadevotedhusbandandfatherislefthome aloneforthe weekend,two
strandedyounggirlsunexpectedlyknockonthe doorfor help.Whatstartsout to be a kindgesture
resultsina dangerousseductionandadeadlygame of cat and mouse.The ratingof thisfil is5.0/10
whichshowsthatit isn’tas goodas the fil wantedtobe.
Comparison of different Horror genres
I lookedatdifferenttypesof horrorsandcomparedthemwitheachother.I have includedtwo
normal Horror, Horror Thriller,SupernaturalHorrorand a Horror Comedy.FromthisI can see that
the Horror withoutahybridof genresisthe bestselling.ItwasreleasedonJuly19th
2015 and got a
total of $41,855,326 in the opening weekend.Fromthe graphit isclearthat the filmgot over
$120,000,000 inthe dailycumulativedomestics.However,the veryworstone isKnockKnockthat is
a Horror Thrillerasitwasn’treleasedworldwide andmade barelyanymoney.
In conclusion,Icansee that the genre we needtofocus onis the Horror as it got the mostmoney
whichshowsthatit had a wide audience and isfitforall of the Horror filmlovers.If we focusedon
mainlya Horror filmwithnohybridIbelievethatitwill amounttogettingthe bestaudience forour
filmopeningandmake the filmwidelywatched.