The document discusses various conventions of movie trailers, including: 1) Trailers typically start slow and build in pace by showing action-packed moments or chase scenes to engage viewers. 2) They showcase the best parts of the movie to entice audiences while withholding major plot details. 3) Trailers include the movie title, release date, names of stars and directors, and logos of production studios to provide key information to viewers. The summary highlights some of the key techniques trailers employ to attract audiences, such as building suspense through pacing and revealing select exciting moments without giving away the full story. It also notes the inclusion of credits and release details to inform potential viewers.

1. Conventions of a trailer
 Billing Block – The billing block is the information at the end of a trailer which
features the directors, producers, actor and other people who featured in or
helped work on the film.
 Theme Music – Theme Music is the music that play throughout the trailer it
matched the genre of the film to create the right feeling for the viewer.
 Builds In Pace – When trailers start they usually start of slow then it builds by
showing action packed moments of the film or maybe people being chased if
it were a horror movie.
 Title of the movie
 Release Date – This is the date when the film will be released to the public.
 Showing best parts of the movie – They do this to reel the audience in to the
movie so it will make them watch it and it appeals to them.
 Institutions Logo – This is the name of the institutions involved with the movie for
example: Universal Studios, Lions Gate, Paramount Pictures and 20th Century
Fox.
 Stars and Directors Names – This tells you stars and you directed the film.

2. Conventions of trailers: Us Above, So Below
and The Quite Ones
Institution Logos: This is always shown in
trailers because it is Showing the
companies involved with the film for
example Production and Distribution.
Title Slates: Telling you parts of the
plots to engage you more with
the movie which creates Enigma
Codes.
Setting: Some trailers tend to show
the location where the film is taking
place which will give more of an
idea about the movie.

3. Conventions of trailers:
The Quite Ones
Source Material: When a trailer specifies
that a film is based on something that
has happened creates a whole new
meaning because it isn’t just a made up
story.
Directors/Producers: By saying that the same people
made other good films will make audiences want to
watch the film.
Institution Logos: This is always shown in trailers
because it is Showing the companies involved with
the film for example Production and Distribution.
Clips: Clips from the movie to
show what the movie will be like
and what it will consist of.

4. Conventions of trailers: Kick-Ass
Billing Blocks: Shows everyone who is involved with the film
also showing the website and social media sites.
Institution Logos: This is always shown in
trailers because it is Showing the
companies involved with the film for
example Production and Distribution.
Clips: Clips from the movie to show what the movie will be like and
what it will consist of so it will make you want to watch, mostly
showing the best parts of the movies.
Title Slates: Telling you parts of the plots to engage you more with the
movie which creates Enigma Codes.

5. Conventions of film posters
 Enigma Codes
 Institution Logos
 Social Network
 Title
 Release
 Clues to the narrative
 Stars/Directors Name
 Tag Line
 Billing Block

6. Nightmare on Elm Street Posters.
Enigma Codes: The enigma codes on the
poster would be the pictures for example the
metal claws on each poster create mystery
and makes you want to watch to see what it is
by using the claw on each poster of the
franchise also creates a type trade mark for
this movie.
Stars/Director: On the posters it says the
Director ‘Wes Craven’ to show that he is the
creator of these films because the first film was
a successful horror by adding it to the other
posters it creates hype because people will
know his name and by seeing it, it will make
people watch it. The reason why there aren’t
any star names is because he liked to take
actors that aren’t well known and put them in
to his movies so people would see them
differently than would if the actor was well
known.

7. Watchmen (2009)
Release date: Shows when
the film will be released to
the public
Director: By the poster saying
that the director directed 300 a
very successful film it may get
300’s fans to watch the movie.
Idea of the Narrative
The film will be based around
these superhero's or villains?
The billing block states who is
involved with the films for
example directors, Writers,
Producers
The movies name ‘Watchmen’
which could mean something in
relation to ‘Neighbourhood watch’
Which are people that help around
town but in the movies case it tells us
something about the narrative which
could be hero's helping their
City/Town.

8. Poster then Analysis
Nosferatu (1922)
Production Company shows
who was involved with the film
and gives them recognition
Main Image
Idea of the Narrative
The film is based around this
one vampire
Title and Tagline
Clues of the narrative:
Nosferatu is the name of
the film is also tells us part
of the narrative which is
about a vampire
The writer and creator of the
film. Gives the film recognition
if the creator has made other
successful films because it will
be seen by his fan base.
Enigma Codes: creates a
mystery by the odd looking
man and we want to know
who he is and his story.

9. Posters now analysis
The Conjuring
Title: The title is done in a dark and obscure font to make it
go with the concept of the movie.
Release: July 19th is the date of when film can be seen by the
public.
Clues on the Narrative: The noose hanging from the tree and
the house gives the audience an idea of the films plot.
Billing Block: The billing block states who is involved with the
films for example directors, Writers, Producers and some times
the actors.
Tag Line: ‘Based on the true case files of The Warrens’ makes
people interested to see the movie.
Enigma codes: The shadow on the bottom left of the poster
of a girl hanging, you know this is a girl because it looks like a
dress. This is enigma codes because it gets the audience
thinking about it and wondering why it is there.
The genre is communicated as a Horror because it is dark
and very obscure this is shown in the mise en scene of the
poster from the noose and the darkly toned colours used in
the poster.

10. Where institutions place their
products.
Institutions advertise their products on
billboards. The reason for this is because
they are big and eye catching which will
get most peoples attention when they
walk past it or drive past.
Bus stops are also a common place
for film advertisement because tenths
of thousands of people use public
transport so by putting posters on bus
stops, tube stations and train stations
lots of people will see them meaning
that the film will get more and more
recognition.
By showing posters in towns and cities a vast
number of people see them which will get
films known and also will appeal to audiences
also maybe persuading them to see the film.
Posters also create Enigma Codes (Barthes
theory) so by doing this the audiences will
want to see more of this poster and see the
questions they have in the poster unfold when
they see the movie in the cinema

11. Scream Magazine
Masthead
Blood styled font goes
with the theme of the
magazine which is
horror and it will get its
target audiences
attention.
Tag
Something short and
catchy to get the target
audiences attention.
Straplines
Shows what is featured in
the magazine so that it
may appeal to what the
audience wants to see
and usually it is the best
stories after the splash.
Official
Website
Other Features
Shows what other things that
are in the magazine.
Main Image
Relates the splash
which is the main story
of the magazine
Splash
The main story of the
magazine and it is what
most of the magazine will be
based around.
Barcode
Date and Time

12. The masthead goes well with the theme of
the magazine which is good because it will
meet the target market. This is because the
font is in a horror style and it’s a red which
indicates blood, danger and death which is
what horror is mainly based around.
The main strapline ‘Drag Me to Hell’ is a film
that has been released and it has been styled
in with Flames can connote hell which goes
well with the title of the film and also the
theme of the horror magazine. The picture
can been done from the movie and it shows
the Antagonist of the movie it goes well
because the picture is terrifying which will
really capture the attention of the magazines
target audience. The puff ‘Beware Her Curse’
is really dark and obscure the way it is in
blood links to the theme by adding more
horror and also it adds gore the page which is
also another aspect of which makes up the
horror movie Genre.
Fangoria Magazine

13. Key Elements of the Horror Genre
Iconography
Haunted house
Props such as knife, chainsaw etc.
Blood, dead people
Grave yards
Good against evil
Setting
Horror films are normally set in location
or settings where people are most
vulnerable such as dark places or at
night time.
Narrative
A horror genre normally has a
good against evil scenario, where
monster go terrorising a
community or a group of people.
Its when the normal people meet
the supernatural.
Characters
The killer are can be
supernatural being such as
demons, vampires, ghosts.
monsters or someone with a
mask on. Victims are usually
females or helpless young
adults.
Theme
Themes are normally
something to do with
struggle. For example, good
against evil

14. Audiences for the genre of
Horror Movies
After researching the audience for Horror Movies this is what I have found.
 From my research I have discovered that a horror film is mainly targeted at people
between the ages of 15-25. Horror films are more mainly targeted at males as they
are more likely to be able to interact with the characteristics seen on the screen
which engages males more. Females cant interact with what is on screen which
would make them react differently to males. But because of this females tend to
enjoy horror movies more because the reaction they get and the adrenaline that
they get watching them.
 A audience is based around on who they can relate to in that movie. For example
a film like Friday the 13th would relate to teens or people in their early 20’s because
that would be the age of the actors or the character they are portraying in the
movie. This is also the same with gender if it was a male who had the main roll
males would want to watch the film and if it was a female main roll females would
watch it all because they can interact with that person.

15. Audience Research, My Audience and
How I Will Target Them.
Audience will enjoy the horror genre of movies and also they are mainly are targeted at people 15-25 because at this stage of life
they seek all thrill and fun they can get and horror movies can provide them with that they seek and it excites the young audience
more than a more older and mature one. These films released for public consumption are stereotypically aimed at males because
they enjoy ‘Gore, Guts and Girls’ and also they are more likely to interact more with the characteristics seen on the screen which
may engage them more rather than women who stereotypically like films of the romance or comedy genre but counter-typically
the UK Film Councils website have stated that there has been an increase of females that enjoy watching horror movies and an
exceeding amount of men who enjoy the genre. Horror films are aimed more at the working class this is due to the level of
excitement which is gained from a film with a relatively cheap price. Research shows Higher class wouldn’t really watch films of
the horror genre but focus more on sub genre or genres such as romance or action which is due to the higher level of satisfaction
they seek when watching movies. Group audiences who watch horror movies usually are groups of friends and also couples who
are on first dates or have been with each other for a longer amount of time, research shows that married couples are more
unlikely to go and watch a horror film.
In Conclusion my audience will be males who seek a cheap thrill but also where I have a strong female lead it will also be aimed
at women because the relation of the characters puts the audience in the shoes of the characters gaining a stronger horror
effect. Also it will be aimed at people between the ages of 15-25 and who are of the working class.
Using my research I have developed an idea of how I will target my audience. Firstly the cast of my movie will have to range of
the ages between 15-25 and I have managed to gather cast who range between the ages of 17-19 which is good because it is
around the middle of the target audience. Furthermore there is a strong bond between the group of friends in my film and also
there is a romantic relationship between 2 people is this group which will further help me to target my audience because young
adults usually have strong friendships and also start to form relationships so this should help to pull in my audience in more and also
stereotypically in movies the main female protagonist (Final Girl) will have a close friendship with a male . To target males there will
be violence and blood and to target females I will have a strong female protagonist who is also the final girl (Clovers Final Girl
Theory). To make it appeal to the working class I will not have to do much but make it seem like the characters are from a working
class back ground.

16. Audience Research
For an extended idea of my audience I have I created a survey on and
then I got people in my school and sixth form to go and compete a short survey. I asked
different ages and genders to participate (13 Boys and 12 Girls).
How Old Are you?
18 and Over 16 to 18 (Sixth Form) 14 to 16 12 to 14
How Often Do You Watch Films?
Never 1X a Month 2X a Month
3X a Month 4X a Month 5X or More